Two Types of People with Pat Sitkins

From NFL to Bestselling Author: Larry G. Linne's Journey


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Larry G. Linne’s latest work, Keeping It Light, is built around the leadership “isms” of David Pattison… simple, memorable principles that help leaders think clearly, make better decisions, and move faster when things get complex.

Larry’s role was taking those ideas and bringing them to life. Through real-world experience, stories, and application, he helps translate Pattison’s isms into something leaders can actually use day to day.

That’s been the theme across his entire career.

From Bestsellers Make the Noise Go Away and Brand Aid, to contributing to Two Types of People, Larry has built a body of work focused on one thing… making complex ideas simple and executable.

In this conversation, host Pat Sitkins goes deeper into that journey. The grind of writing his first book, the lessons learned along the way, and why most people never follow through on the ideas they say matter to them.

We also get into what it really takes to write, publish, and most importantly… execute.

If you’re building, leading, or trying to simplify what feels overwhelming, this one will hit.

Topics Covered

  • Keeping It Light and David Pattison’s leadership isms
  • Translating ideas into real-world application
  • The story behind Make the Noise Go Away
  • Co-authoring Brand Aid and building lasting concepts
  • Why execution separates people more than ideas
  • What it actually takes to write and publish a book
  • Doing hard things and why that path matters
  • Key Line

    “Partial success is a sedative.”

    About the Show

    Two Types of People is a bi-weekly podcast hosted by Bestselling Author, Agency CEO, and Executive Producer Pat Sitkins - exploring the patterns, decisions, and mindsets that shape high performers across business, sports, and culture.

    The show features conversations with contributors to the book Two Types of People: Insights from Top Performers to Help You Make Decisions, Act, and Grow and other leaders whose experiences bring the framework to life. The book is currently available for pre-order at all major retailers. 


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    Two Types of People with Pat SitkinsBy Pat Sitkins