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In dieser Podcast-Episode spricht Social-Media- und Videoproduktions-Experte Enis Shaqiri von Maru studio über die aktuelle Entwicklung der Social-Media-Landschaft und die wachsende Bedeutung visueller Inhalte. Er erklärt, wie kurze Videos durch gezieltes Editing, Medienpsychologie und Faktoren wie Farbwahl oder Priming Aufmerksamkeit binden und starke emotionale Reaktionen auslösen können. Besonders Plattformen wie Instagram und TikTok profitieren von diesen Mechanismen.

Ein weiterer Fokus liegt auf den unterschiedlichen Aufmerksamkeitsspannen der Generationen, insbesondere der Generation Z, und den daraus resultierenden Anforderungen an moderne Content-Strategien. Zudem wird thematisiert, wie Unternehmen – vor allem KMUs – Social Media effektiv zur Markenbildung nutzen können.

Enis beleuchtet außerdem die Rolle von KI im Marketing: als hilfreiches Tool, jedoch ohne den menschlichen Faktor ersetzen zu können. Authentizität, emotionale Nähe und echte Persönlichkeiten bleiben entscheidend. Abschließend ermutigt er Einzelpersonen und Unternehmen, erste Schritte vor der Kamera zu wagen, mit einfachen Formaten zu starten und psychologische Hemmungen abzubauen. Die Episode liefert praxisnahe Einblicke und Inspiration für zeitgemäßes Marketing und Selbstvermarktung.

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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In dieser Episode des Podcasts From Noise to Sound widmen wir uns einem Thema, das für Unternehmen und Mitarbeitende gleichermaßen immer relevanter wird: Healthcare at Work. Zu Gast ist Denise Camenisch from HMS AG, eine ausgewiesene Expertin mit langjähriger Erfahrung im Bereich betriebliche Gesundheit, die ihre Perspektiven auf aktuelle Entwicklungen, strukturelle Herausforderungen und notwendige Veränderungen teilt. Im Mittelpunkt steht dabei die wachsende Diskrepanz zwischen bestehenden Arbeitsstrukturen und den tatsächlichen gesundheitlichen Bedürfnissen der Mitarbeitenden, insbesondere im Hinblick auf psychische Belastungen und langfristiges Wohlbefinden.

Denise macht deutlich, dass ein gesundes und attraktives Arbeitsumfeld kein freiwilliges Zusatzangebot mehr ist, sondern eine zentrale Voraussetzung für nachhaltigen Unternehmenserfolg. Ein offenes Klima, in dem Mitarbeitende sich sicher fühlen, ihre Anliegen anzusprechen, spielt dabei eine entscheidende Rolle.

Ein Schwerpunkt der Episode liegt auf der zunehmenden mentalen Belastung vieler Mitarbeitender, die sich insbesondere seit der COVID-19-Pandemie deutlich verstärkt hat. Wir sprechen darüber, wie Führungskräfte Warnsignale frühzeitig erkennen können, welche Rolle präventive Maßnahmen spielen und wie Unternehmen Burnout und chronischem Stress aktiv entgegenwirken können. Denise betont die Bedeutung klarer Anlaufstellen, transparenter Prozesse und gerechter Führungssysteme, um Krisen nicht erst dann zu adressieren, wenn sie bereits eskaliert sind. Vertrauen, Empathie und eine zuhörende Führungskultur werden dabei als zentrale Erfolgsfaktoren hervorgehoben.

Darüber hinaus beleuchten wir regionale Unterschiede innerhalb der Schweiz bei der Umsetzung von Gesundheitsstrategien. Denise erklärt, wie kulturelle und kantonale Besonderheiten die Akzeptanz von Instrumenten wie Case Management, Sozialversicherungen und Unterstützungsangeboten beeinflussen und warum pauschale Lösungen oft zu kurz greifen.

Denise äußert die Sorge, dass viele Unternehmen das Potenzial dieser Technologien bislang unterschätzen oder zögerlich nutzen. Gleichzeitig sieht sie große Chancen, wenn KI sinnvoll in Arbeitsprozesse integriert und Mitarbeitende entsprechend geschult werden.

Zum Abschluss richtet Denise einen klaren Appell an Führungskräfte und Organisationen: Wer langfristig erfolgreich sein will, muss sich

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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In dieser Episode von From Noise to Sound sprechen wir mit Sali, dem Geschäftsführer des Autosalon Volketswil, einem der führenden Autohäuser der Schweiz. Er verkörpert junge unternehmerische Energie und teilt seinen Weg vom Automechaniker zum erfolgreichen Unternehmer.

Wir beleuchten die Faktoren, die sein Unternehmen besonders machen. Für Sali ist das Team der wichtigste Erfolgshebel: jung, motiviert und vereint durch eine klare Vision. Eine starke Teamkultur ermöglicht es allen, sich weiterzuentwickeln und Grenzen zu überschreiten.

Ein Schlüssel seines Erfolgs ist die aktive Präsenz auf Social Media. Als einer der wenigen Autohändler der Schweiz nutzt der Autosalon Volketswil digitale Plattformen konsequent, was zu hoher Reichweite und starker Markenwirkung führte. So positioniert sich das Unternehmen als kreativer und moderner Akteur im Automobilhandel.

Sali spricht über die Veränderungen im Automarkt: Immer mehr Frauen interessieren sich für Luxusautos und Individualisierungen. Fahrzeuge werden zunehmend als Ausdruck der Persönlichkeit gesehen, nicht nur als Statussymbol.

Wir werfen auch einen Blick auf Salis persönlichen Werdegang – von den Herausforderungen seiner Anfangszeit bis zu den Momenten, in denen er seine Komfortzone verlassen musste. Sein Weg zeigt, wie Leidenschaft, Ehrgeiz und Mut zur Veränderung langfristigen Erfolg ermöglichen.

Trotz wirtschaftlicher Unsicherheiten sieht Sali eine stabile Nachfrage nach Luxusfahrzeugen und großes Potenzial für individuelle Anpassungen. Flexibilität und Trendbewusstsein bleiben für ihn entscheidend.

Zum Schluss teilt er seine Vision: mehrere Standorte in der Schweiz und ein Kundenerlebnis, das weit über den klassischen Autokauf hinausgeht. Sein Ziel ist es, Qualität, Emotion und Kundenorientierung zu vereinen.

Diese Episode bietet inspirierende Einblicke in den modernen Automobilhandel und motiviert dazu, eigene Ziele entschlossen zu verfolgen – egal, an welchem Punkt man beruflich steht.

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

Useful Links:

• Linkedin
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• Web

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In this episode of From Noise to Sound, host Dimitrios Marinos talks with Lazo Blagojevic, co-founder of Alpha Aura, about an innovative product born from a simple but universal problem: poor hygiene in gyms. The discussion is part of “Entrepreneurship December,” highlighting ventures that make an impact beyond the tech and AI world. 

Lazo explains how the idea came from his personal gym experience, where using a single towel for different surfaces felt unhygienic, especially since gym machines can contain up to 300 times more bacteria than a toilet seat. Together with his co-founder Tina, he designed a microfiber towel with color-coded zones, allowing users to intuitively separate which side to use for the face, body, or equipment. The material is light, quick-drying, sustainable, and saves space compared to traditional cotton towels. 

The product’s name, Alpha Aura, symbolizes strength and positive energy, echoing the modern gym lifestyle where fitness represents health, discipline, and community. Beyond function, Alpha Aura also carries a social mission: each personalized towel embroidered with a customer’s name or handle is crafted in collaboration with a Swiss foundation employing people with disabilities, combining entrepreneurship with social impact. 

Dimitrios and Lazo emphasize that even small products can drive meaningful change by merging hygiene, ecology, and inclusivity. They also discuss future plans to expand Alpha Aura’s concept to other fitness accessories such as yoga mats or gym bags, maintaining the same core values. 

The towels are available online at www.alpha-aura.ch in three color combinations and through select retail partners. The episode closes with the message that innovation doesn’t always require advanced technology; sometimes, true creativity lies in rethinking everyday objects to solve real problems and improve people’s lives, one simple towel at a time. 

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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In this episode of Noise to Sound, host Dimitrios Marinos sits down with Lukas Bigler, Head of Small and Medium Enterprises at Swisscom, to explore how Swiss SMEs are shaping the country’s economic and digital future. Representing 97% of all businesses in Switzerland, SMEs are the backbone of the national economy  agile, innovative, and deeply rooted in local values.

Bigler explains that the ownership structure of many Swiss SMEs enables faster decision-making and greater flexibility than large corporations, allowing them to innovate and adapt quickly. Many operate in highly specialized niches, yet compete successfully on the global stage, embodying Swiss quality and precision.

The discussion turns to key challenges facing SMEs today: geopolitical uncertainty, rising labor costs, and the urgent need to embrace technology and artificial intelligence. 

On the topic of talent, Bigler observes a major shift. While SMEs once struggled to attract skilled professionals, consolidation in larger firms has released new talent into the market a valuable opportunity for growth-oriented SMEs.  In contrast, forward-looking firms are bringing in younger talent, fostering innovation, and embracing digital transformation.

Bigler also discusses Swisscom’s strategic role as a trusted partner for SMEs. He emphasizes the company’s focus on data sovereignty, reliability, and local proximity, positioning Swisscom as both a technology provider and a critical national infrastructure partner. Trust, he notes, is the foundation of every successful digital transformation journey.

The conversation touches on the balance between data protection and innovation. Switzerland must safeguard its data, Bigler says, but also remain open to global collaboration. A hybrid approach allows SMEs to determine which business elements should remain local and which can be optimized through international partnerships.

As the episode concludes, Bigler reflects on leadership, purpose, and adaptability. He stresses that passion, empathy, and curiosity are essential qualities for both entrepreneurs and young professionals. His message is clear: the

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

Useful Links:

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In this episode of Noise to Sound, I sit down with Elena Sachs, an expert in urban social dynamics, to explore one of Zurich’s least-discussed challenges , why finding meaningful connection in one of Europe’s most vibrant cities can feel so difficult.

Zurich is known for its innovation, financial power, and quality of life  , yet many people describe its social and dating scene as cold, reserved, and frustrating. Together with Elena, we dive into the modern relationship landscape and unpack what many are calling a “silent dating crisis.”

We look at how technology, work culture, and societal shifts have changed the way we meet and connect. Dating apps promised to make love easier, but instead have created a paradox of choice  , too many options, unclear intentions, and a fatigue that leaves many singles burned out. Elena shares how many people are now rethinking their approach, returning to offline matchmaking and curated social events to find deeper, more authentic relationships.

Our conversation touches on mental health and loneliness, not just among young professionals but across all age groups, including those seeking companionship later in life. We explore how work-life balance, long hours, and the pressure of city living make it harder to form genuine bonds  , and why this matters far beyond romance.

Elena also shares her perspective on values over checklists , why shared life goals and compatibility matter more than superficial criteria. Together, we reflect on what truly creates lasting partnerships and why the human element  , empathy, communication, and authenticity  , will always matter more than any algorithm.

Finally, we discuss the future of dating in Switzerland: Will technology continue to dominate, or will there be a counter-movement toward more human, spontaneous ways of connecting? Elena believes that even in a digital age, the desire for real connection will drive people back to community, shared experiences, and deeper relationships.

Whether you’re single, partnered, or simply interested in how technology shapes human connection, this episode offers a thoughtful and sometimes provocative look at how we date, love, and seek belonging in a modern urban world. It’s a conversation that blends sociology, psychology, and personal reflection , and might just inspire you to rethink how you approach connection in your own life.

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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In dieser Episode von FROM NOISE TO SOUND begrüße ich Christine Böckelmann, Direktorin der Hochschule Luzern – Wirtschaft. Gemeinsam sprechen wir über die aktuelle Situation im Bereich Business Administration und die wichtigsten Trends auf dem Schweizer Arbeitsmarkt.

Wir thematisieren den Rückgang der Einschreibungen im Bachelor BWL, die sinkende Zahl an Berufsmaturitätsabsolvent:innen sowie den abnehmenden Reiz klassischer Wirtschaftskarrieren. Christine betont, dass wirtschaftliche Sicherheit und veränderte Werte bei jungen Menschen eine wichtige Rolle spielen.

Im Fokus steht die Frage, ob Hochschulen sich genügend an Studierende und Arbeitsmarkt anpassen. Christine unterstreicht die Bedeutung praxisnaher Ausbildung, enger Kooperationen mit der Wirtschaft und des Lernens anhand realer Fälle.

Weitere Themen sind Fachkräftemangel, neue Karrierevorstellungen (Teilzeit, Work-Life-Balance), die Folgen von COVID-19 und hybride Lernformen. Präsenzveranstaltungen müssten klaren Mehrwert bieten und die Vereinbarkeit von Studium und Beruf sicherstellen.

Zum Abschluss blickt Christine in die Zukunft: Hochschulen sollten noch enger mit der Wirtschaft verflochten sein, um Studierende optimal auf den Arbeitsmarkt vorzubereiten – akademisch wie persönlich.

👉 Diese Episode bietet spannende Einblicke in aktuelle Herausforderungen und liefert Impulse für die Zukunft von Wirtschaft und Bildung in der Schweiz.

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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In this inaugural episode of the second season of Noise to Sound, I reflect on the unexpected journey that has brought this podcast to its current milestone. Initially, when I embarked on this project, my expectations were modest; I aimed to produce a year-long series of episodes, hoping just to reach a small audience. However, nearly a year later, I've been thrilled to see over a thousand listeners engage with the content from over 20 countries across three continents. It is both humbling and exciting to connect with such a diverse and curious audience, from students to professionals and even the elderly.

 Throughout this past year, I have received heartfelt feedback indicating that my discussions have resonated with listeners, many of whom have shared their personal stories and reflections in response to episodes. Each message of gratitude has further fueled my passion for this project, reinforcing the sense of fulfillment I experience when I hear how these conversations have impacted others.

The format of the podcast has evolved differently from traditional approaches; I’ve chosen to focus on a variety of topics rather than adhering to a single theme each month. This structure allows listeners to dip in and out of episodes that pique their interest, creating a more engaging experience. While I acknowledge that I may have strayed from conventional podcasting practices, I believe this approach has been a successful blueprint for maintaining listener engagement and curiosity.

Throughout the first season, I had the honor of hosting an array of remarkable guests, from entrepreneurs to healthcare professionals, each sharing unique insights and transformative experiences.  The stories shared by my guests, ranging from those who made significant shifts in their careers to professionals innovating in their fields, provided the inspiration that I believe connects us all in our shared human experience.

As we transition into the second season, there are exciting developments on the horizon. The podcast will undergo a rebranding effort and expand its online presence through enhanced content shared on social media platforms like LinkedIn and Instagram, facilitating more dynamic interactions with our audience.  
It is my hope that as we continue, each episode will evoke curiosity, inspire reflection, and foster a community of engaged listeners eager to explore the realms of knowledge and experience together. I encourage you all to interact and provide feedback as we embark on this new chapter, ensuring

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

Useful Links:

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Send us a text

In this thought-provoking podcast, Vanessa Foser—a C-level executive, AI strategist, and leadership coach—shares insights into digital transformation, leadership, and the power of purposeful networking.  

Vanessa begins by identifying a common challenge among executives: not just a fear of missing out (FOMO), but a deeper fear of making the wrong choice in a rapidly evolving tech landscape—what she calls FOBO (Fear of Better Options). She explains that this hesitation often leads companies to delay critical innovation steps, which ultimately becomes costlier than taking calculated risks.

A core theme of the conversation is that digital transformation is not just about tools—it’s about people. The major obstacles aren’t technical, but cultural: lack of trust, unclear communication, and resistance to change. Vanessa stresses that empowering teams with knowledge—what she calls “swarm intelligence”—creates alignment and unlocks internal innovation. When people understand the purpose behind technology, they use it better and more responsibly.

She provides real-world examples of AI implementations gone wrong, such as poor communication bots or automation missteps that damaged customer relationships. These failures often stem from applying AI without proper training or human context, underlining Vanessa’s belief that leaders must consciously decide what to automate—and what must remain human.

An important part of the discussion focuses on networking and leadership visibility, particularly for women. Vanessa outlines three core principles: preparation, authenticity, and purpose. She encourages approaching networking with curiosity and clarity—understanding who you’re meeting, being genuine, and having a reason to connect. She also offers strategic advice, such as preferring lunch meetings over dinners to maintain professional boundaries and avoid social ambiguity.

Vanessa also highlights the importance of mentorship and sponsorship in advancing women’s careers. While policies on diversity are necessary, real change happens when individuals within organizations take active steps to support and advocate for others.

Her personal mantra—"Love it, change it, or leave it"—sums up her philosophy: be clear on your values and make conscious decisions about where and how you work. For Vanessa, true leadership is about clarity, confidence, and aligned action. She se

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

Useful Links:

• Linkedin
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• Web

Send us a text

In dieser Episode sprechen wir mit Raphael Bachmann, dem CEO der bekannten Confiserie Bachmann. Während unseres Gesprächs beleuchten wir die einzigartige Rolle, die das Unternehmen in der Luzerner Kultur und Wirtschaft spielt. Raphael erklärt, dass der Erfolg der Confiserie nicht nur von ihm oder seinem Bruder abhängt, sondern von einem engagierten Team, das er liebevoll als "Bachmannschaft" bezeichnet. 

Wir diskutieren das rasante Wachstum des Unternehmens und die Herausforderungen, die damit einhergehen, insbesondere im historischen Kontext eines Familienbetriebs. Raphael betont, dass es bei dieser Expansion nicht nur um Marktanteile geht, sondern auch um die Diversität der Standorte, an denen sie präsent sind.  

Ein zentrales Thema des Gesprächs ist die Innovationskraft von Bachmann. Raphael erklärt, wie die Confiserie auf Trends reagiert und diese in eigene Produkte verwandelt. Ein herausragendes Beispiel ist das "Dubai-Style Schutzengeli", das durch seinen hohen Absatz und innovative Ansätze in der Schokoladenherstellung für Aufsehen sorgt. Wir sprechen über die Balance zwischen Anpassen an neue Markttrends und dem Bewahren der traditionellen Werte, die das Unternehmen prägen.

Darüber hinaus reflektieren wir seine eigene Führungsphilosophie. Raphael teilt ehrlich seine Schwächen und Lernprozesse in Bezug auf Management und Verantwortung. Er betont, wie wichtig es ist, ein Umfeld zu schaffen, in dem Mitarbeiter sich äußern und ihre Meinungen teilen können. Hierbei spielt die Digitalisierung eine entscheidende Rolle, da sie die Kommunikation innerhalb des Unternehmens erleichtert und Entscheidungen transparenter macht.

Ein weiterer Diskussionspunkt ist die Bedeutung der Nachhaltigkeit und sozialen Verantwortung des Unternehmens. Raphael erklärt die Gründung einer Stiftung, die sich um Projekte zur Bekämpfung von Kinderarbeit kümmert – ein Thema, das ihm und seinem Bruder sehr am Herzen liegt. Diese Initiative ist nicht nur ein Ausdruck ihres unternehmerischen Ethos, sondern auch ein Weg, langfristig eine positive Wirkung auf die Gesellschaft zu erzielen.

Abschließend richtet er seinen Blick in die Zukunft und spricht über die Nachfolge in der Familie. Er möchte seinen Söhnen keine Verpflichtungen aufdrängen, sondern sie dazu inspirieren, ihre eigenen Wege zu finden, während sie gleichzeitig die Werte und die Passion für die Branche weitertragen. Diese Vision von gemeinsamem Wachstum und positiver Einflussnahme auf die Umwelt und die Gesellschaft steht im Mittelpunkt der Philosophie

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

Useful Links:

• Linkedin
• YouTube
• Web