Amplify with Purpose: Business & Life Unlocked

From One Dance Class to 20 Studios: How Emma Built a Movement of Belonging, Empowerment & Joy


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What does it take to start with a single dance class in a country town and grow it into 20 thriving studios across South Australia, while staying true to your purpose?

In this episode, Emma Irvine, founder of Dance SA, shares her journey from a fearless 17-year-old putting flyers in letterboxes to becoming the only dance school in South Australia licensed with The Wiggles. She opens up about:

  • The lessons from her very first dance class (and the nerves behind the green hall door)
  • How she scaled from hobby to 36 locations using a simple six-step formula
  • Building a team culture around belonging, empowerment, and enjoyment
  • The tough mistakes, financial challenges, and resilience that shaped her leadership
  • Why creating community initiatives, like pen-pal programs, matters more than profit
  • The surprising advice she’d give her 17-year-old self about purpose, education, and success

If you’ve ever wrestled with self-doubt, been told you’re “doing it wrong,” or wondered how to grow while staying grounded in your values, Emma’s story will inspire you to do it your way.

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Amplify with Purpose: Business & Life UnlockedBy Odette de Beer