This week on Off Topic but On Point, we’re digging into the tension between staying grounded and staying open. Odette de Beer is joined by Dr. Janine Do Cabo and Pastor Christo Pretorius for a real, unscripted conversation about what it looks like to lead with conviction—and still hold things loosely.

We explore childhood lessons, business decisions, shifting beliefs, and the moments that challenge our mindset. From the truth behind “the rich rent” to parenting in today’s world, this one is full of honesty, humour, and hope.

If you're in a season of questioning, holding on, or letting go—this is your reminder that it’s not the end if it hasn’t ended well.

⏱ Episode Timestamps:

00:00 – Welcome: Why we go off topic (on purpose)

01:15 – Simon Sinek's quote that sparked it all: “Strong convictions, loosely held”

04:30 – The “hurt the soul” test: What Dr J’s mum taught her about flexibility

06:45 – Letter vs. spirit of the law: How our upbringing shapes leadership

08:30 – Breaking stupid rules & rethinking business perfectionism

11:00 – Renting vs. owning: Is it financial wisdom or emotional safety?

16:00 – Parenting dilemmas & what it teaches us about resilience

22:30 – The emotional vs. financial cost of decisions

26:00 – Why context matters: The danger of applying global advice locally

31:00 – What we know for sure: The power of faith and perspective

36:45 – When it’s hard: Why your pain has purpose

40:00 – A reminder for anyone in a hard season: “It’s not going to last”

42:00 – You’re closer than you think: The breakthrough is on its way

45:00 – David’s lion and bear: Why your past fights matter

51:00 – Final encouragement & prayer for listeners

📩 Got questions or reflections? email your questions and comments to [email protected] or send me a note @odette_de_beer_amplify_purpose on Instagram.

remember to like and subscribe,

Work-Life Integration: Strategies for Balancing Your Personal and Professional Dreams with Dr. Janine Do Cabo In this episode of Amplify with Purpose, host Odette de Beer talks with Dr. Janine Do Cabo about mastering work-life integration. They discuss transitioning beyond the traditional notion of work-life balance to create a harmonious blend of professional success and personal fulfilment.

Timestamps:

00:00 Introduction to Amplify with Purpose

00:50 Welcoming Dr. Janine Do Cabo

01:27 The Concept of Work-Life Integration

05:46 Practical Strategies for Integration

11:15 Challenges and Real-Life Examples

17:08 Encouraging Integration in Professional Teams

25:02 Practical Tips for Better Integration

34:03 Key Takeaway from Today's Episode

38:07 Closing Remarks

Watch the full YouTube video here.

Watch the highlight reel here

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

Follow Dr Janine on Social Media:

1. Facebook Business: https://web.facebook.com/janinedocabo.co.za
2. Instagram: https://www.instagram.com/janinedocabo.co.za/
3. LinkedIn: www.linkedin.com/in/janinedocabo
4. Website: https://janinedocabo.co.za

Substack: https://substack.com/profile/112148060-janine-do-cabo?utm_source=substack_profile

What happens when your mic fails during a powerful interview? You turn it into something even more personal. In this solo episode of Amplify with Purpose, Odette de Beer revisits the questions originally posed by Dr. Janine Do Cabo—pulling back the curtain on the real stories, raw moments, and lived truths behind her most shared quotes from From Heart to Bottom Line.

From building trust in business to staying soft when breakthrough feels hard, Odette shares personal reflections and CX insights for founders, leaders, and service-based entrepreneurs. You’ll hear why silence is a deal breaker, what real client loyalty looks like, and how to lead your business with clarity, consistency, and connection.

Plus, a standout story from hotel quarantine that proves the smallest moments can leave the biggest impact. (Thank you Pullman Adelaide)

This episode is for you if: – You’re navigating a hard season and wondering where the breakthrough is – You want practical tools to build trust and client loyalty – You believe business can feel good and work

Grab the book From Heart to Bottom Line on Amazon.

Like what you hear? Tag @odette_de_beer_amplify_purpose and share your favourite quote.

#BusinessStrategy #ClientExperience #CXLeadership #SmallBusinessTips #FaithAndBusiness #CustomerLoyalty #AmplifyWithPurpose #OdetteDeBeer

How do you keep your heart soft when breakthrough feels hard?

In this deeply personal and powerful episode, Dr. Janine Do Cabo flips the mic and sits down with Odette de Beer, Founder of Amplify Business Coaching and author of From Heart to Bottom Line. Together, they unpack the stories behind Odette’s most shared quotes—raw insights that shape her work in strategy, CX, and values-led leadership.

From why being “hard to reach” erodes trust, to the real reason clients slip away without warning, this episode is packed with straight-talking wisdom, business truths, and full-circle moments that will challenge the way you lead, serve, and grow.

You'll also hear about the Pullman Adelaide, a standout story that perfectly illustrates what real client experience looks like—where a simple act of care during hotel quarantine became a masterclass in meaningful connection. This CX moment is more than memorable—it’s proof that the smallest things can leave the biggest imprint.

Whether you’re building a brand, leading a team, or figuring things out on the messy middle days—this conversation reminds you: you’re not late, you’re not failing, and you’re not alone.

🔑 Key Moments & Themes:

• The truth about trust, loyalty, and emotional connection in business
• Why consistency in message and presence is non-negotiable
• How to handle silence—whether from clients, teams, or your own self-doubt
• The secret to meaningful customer experiences (hint: it’s not about the money)
• Real stories behind Odette’s standout quotes
• When to scale, when to pause, and why your difference is your advantage
• Why Odette believes the Pullman Adelaide sets the standard for delighting clients

Grab the book: From Heart to Bottom Line on Amazon

Want more like this? Subscribe to the Amplify with Purpose newsletter or send us your questions—we might feature yours next.

🎧 Listen. Reflect. Re-align. And don’t forget—silence isn’t golden, it’s a dealbreaker

In this episode of Amplify With Purpose, we chat with Jillian Ross Willoughby, a graphic designer turned entrepreneur, educator, and leader. Jillian takes us through her early career, the key lessons she learned as a junior designer, and how she transitioned into leadership roles. We also dive into her passion for lifelong learning, her experience starting and running her own business, and her journey to Australia.

Tune in to hearGeline's unique approach to balancing creativity and management and her reflections on living with purpose.

🔑 Timestamps:

00:00 - Introduction to Amplify With Purpose

00:31 - Meet Geline Ross Olivier

02:03 - Geline's Early Career in Graphic Design

04:16 - Key Lessons as a Junior Graphic Designer

10:12 - Transitioning to Leadership

13:15 - Balancing Creativity and Management

16:36 - Teaching and Lifelong Learning

21:25 - Starting and Running a Business

27:24 - Moving to Australia

36:11 - Living with Purpose and Final Thoughts

If you're looking for practical advice on leadership, business, or balancing creativity with management, this episode is for you!

Watch the YouTube video here.

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

Stuck, spinning your wheels, and wondering why nothing’s clicking—despite doing all the right things?

In this episode of Off Topic but On Point, Odette de Beer sits down with Dr Janine Do Cabo and Ps Christo Pretorius to unpack the real reasons high-capacity people get stuck in life, leadership, and business.

This conversation is raw, real, and refreshingly practical.

🎙️ You’ll learn:

• Why mindset is often the hardest—and most overlooked—place to start
• The difference between being stuck and just being in process
• How effort alone can backfire when you’re spinning in the wrong direction
• Why we often search for answers in all the wrong places (hello, rebranding 👀)
• How to spot the hidden fear of success
• What to do when emotions hijack your leadership

You’ll walk away with deeper self-awareness, language for what you’re feeling, and a powerful reminder that you’re closer to momentum than you think.

📩 Prefer to read? Subscribe to the Amplify newsletter: Subscribe

📅 Want clarity? Book a session with Odette: https://calendly.com/odetteamplify/discovery-call

Watch the Youtube Video

The Real Deal: Felicia Baxter Shares No-Fluff Social Media Engagement Strategies

In this episode of Amplify with Purpose, host Odette de Beer speaks with Felicia Baxter, creator of 'Hot Mom Tips You Didn't Ask For' and digital strategist for Learn Social Media, a branch of the JDC Exec Group. They delve into Felicia's journey, social media engagement strategies, and practical tips for businesses to enhance their online presence.

Time Stamps:

00:00 Introduction to Amplify with Purpose

00:34 Meet Felicia Baxter: Digital Strategist and Content Creator

01:23 Unlocking Social Media Engagement Secrets

01:47 Felicia's Journey into Social Media

04:11 Trends and Tips for Instagram and TikTok

07:28 The Power of Storytelling in Business

12:38 Practical Visual Content Tips for Businesses

19:08 Leveraging Technology for Better Engagement

21:00 Leveraging Canva for Authentic Branding

21:31 CapCut and Brand Watch: Tools for Enhanced Content

22:29 Organizational Tools: Monday and Metricool

23:46 Real-Life Stories: Overcoming Content Challenges

28:27 Interactive Content: Engaging Your Audience

32:57 Customer Experience: The Key to Retention

34:50 Top Tips for Social Media Success

38:57 The Importance of Authenticity

39:19 Conclusion and Final Thoughts

Watch the YouTube video here.

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

In this powerful episode of Off Topic but On Point, Odette de Beer, Dr. Janine Do Cabo, and Pastor Christo Pretorius dive into what it really means to start over—personally, professionally, and spiritually.

From corporate ladders to calling, moving countries to rebuilding identities, this conversation is raw, unfiltered, and deeply relatable.

We explore:

• The loss and freedom of letting go of a previous identity
• Starting again from experience, not from scratch
• The pressure to “arrive” and the peace of trusting the process
• The microwave mindset versus the slow, steady simmer of purpose
• The pain of wanting to help more people... and the patience that impact requires

This episode isn’t about polished answers—it’s about real questions, vulnerable moments, and the courage to become.

💬 Got a question for the crew? Email us at [email protected] or DM on socials. 🎙️ Subscribe, rate, and share if this hit home.

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

Culture Eats Strategy for Breakfast - Discover How to Empower Your Team

Join us in this insightful episode of 'Amplify with Purpose' as we dive deep into the art of empowering teams with our special guest, Pastor Nicky van der Westhuizen the 3rd. As the Chief Operating Officer of NBCFC, a near-mega church in Boxburg, South Africa, Pastor Nicky brings a wealth of experience in transformative leadership and culture building. In this discussion, we uncover the pivotal roles empathy, trust, and strategy play in fostering a thriving team environment. Pastor Nicky shares his journey from youth leader to COO, highlighting the importance of learning from mistakes, the value of diverse perspectives, and practical steps for empowering your team to achieve excellence. Whether you're leading a business or managing a community, this episode is packed with actionable insights that can help you enhance your leadership approach and significantly impact your organizational culture. Tune in to learn how to create an empowered team that drives sustainable success. Don't miss out on learning how culture truly eats strategy for breakfast and why empowering your team is the cornerstone of transformational leadership. Listen now and transform your organizational dynamics!

Time Stamps:

00:00 Welcome to Amplify with Purpose

00:32 Introducing Pastor Nikki van de Veesthuizen

02:38 Pastor Nikki's Journey to

COO 05:45 Leadership and Age: Overcoming Challenges

10:19 Building a Cohesive Team Across Generations

16:00 Empowering Your Team: Strategies and Insights

21:52 Creating an Epic Experience: Practical Tips

29:47 Walking in Your Customer's Shoes

30:49 Handling Epic Fails

31:20 The Power of a Smile

32:32 Training for the Unexpected

33:56 Effective Communication and Accountability

35:12 Confronting Failures Constructively

38:05 Empowering Your Team

45:12 The Importance of Trust

50:07 Emerging Trends in Leadership

53:46 Final Thoughts and Key Takeaways

Watch the Youtube video here.

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website

In this episode of Amplify With Purpose, host Odette de Beer and guest Dr. Yaneen Bukabu dive into the necessity of embracing change in today’s evolving business environment. Learn to identify when your business needs to adapt, the difference between proactive and reactive change, and how technology plays a vital role in staying competitive.

Timestamps:

00:00 - Introduction to Amplify With Purpose

00:39 - Welcoming Dr. Janine Do Cabo

01:06 - The Importance of Embracing Change

03:15 - Signs Your Business Needs to Adapt

06:09 - Proactive vs. Reactive Change

08:57 - Successful Adaptability Examples

12:56 - Balancing Stability and Adaptability

15:11 - The Role of Technology in Adaptability

20:04 - Measuring Adaptability and Performance

27:27 - The Fourth Industrial Revolution

30:38 - Upcoming Business with Altitude Success Summit

31:57 - Conclusion and Farewell

If you’re a business leader or entrepreneur looking to stay ahead in the modern market, this episode is packed with valuable insights!

Watch the YouTube video here.

Follow Odette on Social Media:

Instagram, Facebook, Linkedin, Substack, website