In this episode of Amplify With Purpose, Odette de Beer shares a powerful conversation originally recorded with Peter Daniels from Lead Australia.

What starts as a simple question—how can client experience impact profitability?—turns into a masterclass on the difference between customer service and client experience design.

You’ll hear:

• Why service is the bare minimum—and why experience is what keeps clients coming back
• A real case study that drove a 300% renewal increase in just 60 days
• The danger of "personalised" emails that aren’t actually personal
• What most businesses get wrong about upselling, loyalty, and feedback loops
• A practical question you can ask this week to shift your client retention

Odette challenges you to stop relying on marketing bandaids and start building from the inside out—because loyalty isn’t just earned… it can be designed.

Resources & Links:

Join the waitlist for The Catalytic Code → https://amplifycoach.biz/the-catalytic-code/

Book a free strategy call → https://calendly.com/odetteamplify/exploration