What happens when a successful optometrist decides she is done with burnout, declining reimbursements, and being stuck in the insurance system?

In this powerful episode of Marketing for Doctors, Bob and Dr. Shefali Miglani share the exact steps they took to transform a traditional practice into a thriving business focused on specialty care, patient education, and automation. Originally featured on Limitless MD, this conversation highlights how they built Hoot, a system that helps doctors increase case acceptance, simplify communication, and create more time and freedom in their lives.

Whether you are a solo provider or running multiple locations, you will learn:

• The shift from operator to owner and why most doctors never make it
• The real reason patients hesitate to say yes to treatment
• How to balance insurance and private pay without overspending on marketing
• The Three Hat Strategy that helps doctors educate, influence, and convert more patients
• Why energy is your greatest asset and how to increase it quickly

This episode is a must-listen for any doctor ready to grow with clarity, confidence, and real momentum.