Most doctors assume patients will make a major healthcare decision after a quick consult. Reality is different. Very different. In this episode, Bob Miglani breaks down the biggest reason patients hesitate to enroll in elective and out-of-pocket treatments. It has nothing to do with your credentials, your technology or your clinical skill. It has everything to do with the journey you are (or aren’t) giving them.

Bob shares personal stories from eye care, dentistry and specialty medicine that reveal a simple truth. Patients will not spend two thousand, five thousand or ten thousand dollars after a rushed fifteen minute conversation about a condition they just heard about seconds earlier. They need time, trust and education. And today’s buyers want to learn on their own device and on their own schedule.

You will learn:

• Why first-visit conversions are almost always a losing strategy
 • How real patients think, research and decide on high-ticket medical treatments
 • The psychology behind the “law of 16 touches” in specialty care
 • How to communicate findings without sounding salesy or pushy
 • How to use videos, text follow ups and simple handouts to build comfort and trust
 • Why the real decision happens in the kitchen, not the clinic
 • How to position yourself as the trusted expert patients choose

If you offer any elective, cash pay, out-of-network or specialty service, this episode is essential listening. Bob shows you exactly how to lengthen the patient education journey so your conversion rates rise, your reputation strengthens and your patients feel informed, respected and ready to move forward.

Tune in to transform the way you guide patients toward life-changing care.

In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions.

Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conversions, and elevate their practice.

The conversation covers how to position dry eye treatment within the longevity movement, use data to create credibility, and apply Bob’s “three hat strategy” to strengthen patient communication.

In this episode of Marketing for Doctors, Dr. Shefali Miglani shares the lessons she learned in building a successful dry eye practice from the ground up. Speaking from her own experience, she explains how to move beyond technical explanations and focus on education, empathy, and clarity to help patients understand their condition and commit to treatment.

Dr. Miglani offers a step-by-step look at how doctors can communicate more effectively, earn trust, and convert patients without feeling salesy. She explores the psychology of today’s informed patient, the importance of using visuals and simple language, and how consistent execution leads to measurable growth.

This episode is an essential listen for doctors who want to strengthen patient relationships, expand their specialty services, and create a thriving, sustainable practice.

What happens when a successful optometrist decides she is done with burnout, declining reimbursements, and being stuck in the insurance system?

In this powerful episode of Marketing for Doctors, Bob and Dr. Shefali Miglani share the exact steps they took to transform a traditional practice into a thriving business focused on specialty care, patient education, and automation. Originally featured on Limitless MD, this conversation highlights how they built Hoot, a system that helps doctors increase case acceptance, simplify communication, and create more time and freedom in their lives.

Whether you are a solo provider or running multiple locations, you will learn:

• The shift from operator to owner and why most doctors never make it
• The real reason patients hesitate to say yes to treatment
• How to balance insurance and private pay without overspending on marketing
• The Three Hat Strategy that helps doctors educate, influence, and convert more patients
• Why energy is your greatest asset and how to increase it quickly

This episode is a must-listen for any doctor ready to grow with clarity, confidence, and real momentum.

Patients are not picking up the phone. They are not responding to your texts. And they are not showing up for their follow up visits. In this episode, Bob Miglani unpacks one of the biggest problems facing medical practices today: ghosting.

Drawing from real stories and recent research, Bob explains why patients disappear. He explores the most common reasons, such as lack of urgency, unanswered questions, and fear of phone calls. More importantly, he shares clear strategies to help you increase your show up rate. These ideas work across eye care, dermatology, dental, and other specialty practices.

If you are tired of chasing patients who never respond, this episode will help you understand what to do next.

In this powerful and personal episode, Dr. Shefali Miglani sits down with Bob Miglani to share the real story behind how they transformed a traditional optometry practice into a thriving specialty care clinic. From the frustrations of insurance dependence to the emotional toll of trying to do it all, Dr. Miglani opens up about the turning point that led her to embrace myopia management and the many obstacles along the way.

Together, they reveal the one thing most marketing gurus never tell doctors. Marketing specialty care is not about pushing treatments. It is about patient education. You will hear how they overcame early failures, built trust through video content, and developed a repeatable system that now helps hundreds of doctors grow their practices.

This episode is packed with practical insights on patient communication, the psychology of decision making, and why human connection matters more than any flashy website. If you are a doctor looking to increase conversions for specialty services like myopia or dry eyes, this is the episode for you.

What does it take to grow a dry eye clinic into a six-figure revenue stream? In this episode, Dr. Corey Langford shares his real-world journey—starting with LipiFlow back in 2016, adding IPL in 2021, and most recently incorporating radiofrequency (RF) into his treatment suite.

From building a dedicated dry eye room to training his staff and refining patient education, Dr. Langford reveals the exact strategies that helped him boost patient throughput and generate over $250,000 in revenue—just from his dry eye services.

You’ll learn:

• How to successfully introduce new technologies like IPL and RF into your workflow
• Why a dedicated treatment room changes everything
• The role of patient education in increasing compliance and conversion
• How to get your staff aligned and confident with dry eye treatments
• Practical advice for scaling dry eye services in a busy optometric practice

Whether you’re just starting to treat dry eye or looking to expand your existing services, this episode is packed with insights to help you grow.

In this episode of the Marketing for Doctors Podcast, we focus on a critical topic for practice owners—how to elevate staff performance and improve patient conversion rates. Dr. Shefali Miglani shares key insights and real-world lessons from her own practice, addressing common challenges that doctors face: How do you align your team with your practice's goals? How do you ensure associates and specialty care hires contribute effectively to your success?

Key Takeaways from This Episode:

• Aligning Your Team with Practice Goals
  Dr. Shefali discusses strategies for ensuring every team member is aligned with the practice’s vision. Learn how to create a unified direction that motivates your staff and drives practice performance.
• Effective Training and Onboarding
  Discover the importance of consistent staff training and onboarding, particularly for specialty care hires, to ensure they are equipped to contribute to the growth and success of your practice.
• Driving Conversion Rates Through Team Effort
  In this episode, Dr. Shefali explains how to leverage your team to increase conversion rates. Explore strategies for improving patient interactions, building trust, and ensuring that your team plays a key role in the success of your practice, from patient intake to follow-up care.
• Accountability and Performance Tracking
  Learn how to set clear expectations, track staff performance, and identify areas for improvement to enhance your practice’s overall productivity and efficiency.

Why You Should Listen:

• Maximizing Staff Potential
  If you're a practice owner or healthcare provider, this episode offers valuable insights on how to inspire your team to reach their full potential and improve the overall performance of your practice.
• Building a High-Performing Team
  Effective staff management goes beyond delegation—it's about fostering a culture of collaboration, motivation, and accountability. Tune in to learn how to implement these principles to create a high-performing team.
• Boosting Conversion Rates
  Your staff plays a crucial role in improving conversion rates. Whether you're focused on specialty care or expanding your services, this episode provides actionable strategies to enhance patient interactions and drive growth in your practice.

Don’t miss out on these expert strategies for improving staff performance and increasing conversion rates.

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In this episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani delve into a real-world experience that highlights the challenges of converting patients in specialty care practices. Dr. Shefali recounts a recent visit to a specialty dentist who charged thousands for treatment but ultimately failed to convert her into a paying patient.

Key Takeaways from This Episode:

• The Importance of Patient Education
  Dr. Shefali reflects on her experience and underscores how a lack of patient education played a significant role in the failed conversion. Learn why educating patients about their treatments and the value they offer is essential for driving informed decision-making.
• Transparent Communication and Pricing
  This episode explores how unclear pricing and poor communication can result in missed opportunities. Discover practical strategies for improving patient communication, establishing trust, and ensuring transparent pricing to prevent misunderstandings.
• Building Trust with Patients
  Bob and Dr. Shefali discuss the pivotal role trust plays in healthcare practices. Learn how effective communication and transparency contribute to a positive patient experience, ultimately improving patient conversion rates and fostering loyalty.
• Enhancing Your Patient Journey
  Gain actionable tips on enhancing the patient journey—from the initial consultation to follow-up care. Focus on creating a seamless, engaging experience that helps patients feel confident in their decision to choose your practice.

Why You Should Listen:

• How to Convert More Patients
  Whether you’re a dentist, ophthalmologist, or specialty care practitioner, this episode provides valuable insights into converting consultations into treatments. Learn from Dr. Shefali’s experience and avoid common pitfalls in your own practice.
• Improving the Patient Experience
  Patients who feel informed and respected are more likely to make healthcare decisions. Tune in for strategies on building trust and designing a patient-centered journey that increases conversions and enhances retention.
• Effective Marketing Strategies for Specialty Practices
  Improve your marketing strategies by focusing on clear communication, transparent pricing, and patient education. This episode offers valuable tips on how small adjustments in these areas can lead to significant improvements in your practice's revenue.

Don’t miss out on these valuable strategies to optimize your specialty care practice and increase patient conversions.

In this motivating episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani kick off the New Year with impactful strategies designed to help medical professionals achieve their goals in 2025. Whether you’re managing an optometry, ophthalmology, or dental practice, this episode is packed with actionable insights to convert more patients into specialty treatments and elevate your practice to new heights.

Key Takeaways from This Episode:

• Setting Clear, Ambitious Goals
  Bob and Dr. Shefali share their approach to setting clear, ambitious goals for 2025. Learn how to take massive, determined action toward achieving your objectives, and understand the critical difference between motion and action—focusing on outcomes rather than just completing tasks.
• Shifting from Operator to Business Owner Mindset
  Discover how to transition from thinking like an operator to adopting a business owner mindset. Bob and Dr. Shefali highlight the importance of saying “no” to distractions that don’t align with your goals and offer strategies to stay focused on driving business growth.
• Embracing Change and Building Confidence
  Drawing on insights from influential books such as “10X is Easier than 2X” and “Atomic Habits,” this episode will inspire you to embrace change, build confidence, and create the mental space necessary for strategic thinking and innovation in your practice.
• Surrounding Yourself with the Right People
  Learn why it’s crucial to surround yourself with the right people who support your vision and goals. Building a strong, motivated team can significantly accelerate growth and help transform your practice in 2025.

Why You Should Listen:

• Goal Setting for Practice Growth
  Bob and Dr. Shefali outline effective goal-setting strategies to create a clear path toward achieving your 2025 objectives. Whether your focus is increasing specialty treatments or expanding your patient base, these tips will help you remain focused and productive throughout the year.
• Taking Massive Action to Achieve Results
  This episode provides practical advice on how to transition from being busy to taking impactful action that leads to tangible outcomes. Learn how to make the most of your time and efforts in driving success for your practice.
• Shifting Your Mindset for Success
  Gain valuable insights on shifting your mindset from an operator’s role to that of a business owner. Learn how to prioritize high-impact activities that contribute to long-term success and measurable results.
• Strategic Thinking and Confidence
  Bob and Dr. Shefali discuss how to embrace change with confidence and strategic thinking. Tune in to understand how to plan effectively for success in 2025 and beyond.

Don’t miss this transformative episode that will set the tone for a successful 2025 in your practice.