In this episode of GrowthTales, host Mike Pinkus sits down with Chris Taylor, Founder and CEO of Actionable, to share the lessons learned from 18 years of building behavior-change technology in the learning and development space. Chris reflects on the risks of overbuilding too early, the importance of focus and market timing, and how learning the hard way shaped Actionable into a platform that helps training companies, consultants, and organizations measure the real ROI of their learning programs. The conversation explores bridging the knowing–doing gap, making learning stick through behavior change, and what it takes to build sustainable, impact-driven software over the long term.