From Overlooked to Fully Booked ®

In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship.

We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand.

You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked

If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• Tailored pitches are more impactful than generic press releases.
• Should winning awards be leveraged for PR opportunities?
• Best-selling status can be misleading; focus on genuine recommendations.
• Writing a book can significantly enhance your business visibility.
• Elevating underrepresented voices is crucial in the business community.
• Pricing strategies for newsletters can greatly affect subscriber retention.
• Visibility and connection are key to growing your brand.

On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance.

During the episode I shared a case study of one of my clients Julie Cluley who went from 'hating' marketing (her words!) to becoming expert in her own marketing which is always a joy to see. You can find out more about Julie's brilliant business HERE

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• Align your business goals with your marketing strategy.
• Marketing without a plan can waste time and resources.
• Understanding your audience is key to effective marketing.
• You don't need to be on every social media platform.
• Gather insights to improve your marketing efforts.
• Evaluate your current marketing performance regularly.
• Create a marketing plan that suits your lifestyle.
• Use analytics tools to track your marketing success.
• Engage with your audience to understand their needs.
• Consistency in marketing leads to better results.

On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.

We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. This episode brings valuable insights for aspiring entrepreneurs and business owners.

You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• The name of a business can create both opportunities and challenges.
• Starting a business often stems from a desire to express creativity.
• Self-promotion is essential for success in any field.
• Small events can have a significant impact on community engagement.
• Diverse revenue streams are crucial for business sustainability.
• Warm outreach is more effective than cold pitching.
• Pricing transparency can facilitate better negotiations.
• Creative marketing can be achieved on a budget.
• Building relationships is key to gaining new clients.
• Self-promotion should be a continuous effort, not just a one-time activity.

In today's episode of From Overlooked to Fully Booked® I'm covering the importance of goal setting for business growth.

I'm sharing lots of detail about how I stay organised and the specific tools I use to maximise my efficiency - including sponsor of this episode and one of my very favourite tools, Adobe Express - as well as the need for structured goal setting.

As always, there's a focus on the practical steps, as I share what needs to happen for you to actually reach your goals.

Grab your free trial of Adobe Express Premium HERE - and there's a brilliant offer for teams using Express right now, just £49 per year per person (minimum 2), which is a lot better than another graphic design tool you may have heard of ;).

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode Takeaways

• Growth is intrinsically linked to goal setting.
• SMART goals provide a structured approach to tracking progress.
• Big picture thinking helps in setting meaningful goals.
• Breaking down goals into smaller tasks is essential for progress.
• Procrastination can undermine self-confidence and productivity.
• Having a clear purpose keeps you motivated during challenges.
• Creating a routine can significantly enhance productivity.
• Using tools can help streamline business processes and save time.
• Client success stories illustrate the effectiveness of structured goal setting.
• Community support and accountability are crucial for achieving business goals.

On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space.

Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company.

Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound marketing, and building an email list of opt-in subscribers to support both marketing efforts and sponsorship opportunities.

We also discussed Lucy's experience of having Digital Women acquired by an American company before eventually acquiring it back again as part of her company Skills of the Future, which also incorporates her social media event, Social Day.

We also had a lot of fun exploring the concept of success and the constant drive to do more in business as an entrepreneur.

Thanks for listening! There is a new episode of From Overlooked to Fully Booked® out every Friday. Make sure you follow on your favourite podcast platform so that you never miss an episode. And please if you enjoyed this episode consider giving us a review, it really helps us get the podcast out there to more entrepreneurs like you.

Want to find out more about Lucy, Digital Women and Social Day?

Lucy Hall LinkedIn - Digital Women LinkedIn - Digital Women Website - Social Day Website

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Go From Overlooked To Fully Booked® which you can download HERE.

Join me, for free, at Marketing Mondays, where my team and I will support you to make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can also find out more information about me HERE.

Prefer to have your marketing done for you? Hire my agency, Enjoy Marketing.

In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself permission to change and innovate in both your business and life.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Takeaways

• Innovation is not limited to technology and can take many forms in business.
• Stay hungry for new opportunities and constantly seek ways to innovate.
• Revisit your brand differentiation and conduct market research to identify gaps and opportunities.
• Invest time in developing new services and revenue streams to solve business challenges.
• Effective marketing is crucial for the success of new offerings.
• Give yourself permission to change and innovate in both your business and life.

Keywords

• innovation, business, creativity, brand, marketing, market research, revenue streams

In today's episode of From Overlooked To Fully Booked®, I chat to multi-hyphenate Zara Janjua, she's a hugely talented and successful television presenter, writer, actor, performer, filmmaker, journalist and event host who has harnessed the power of a personal brand to build a hugely successful career.

We discuss her career, philantropy and of course who she has build a successful brand and her tips for how to leverage social media and especially LinkedIn to promote your business as well as what a powerful tool a press pack is.

It's a fantastic conversation with Zara who, amongst her other achievements, has also been a finalist for the Women of the Future Award and the United Nations Woman Awards.

You can find out more about Zara Janjua on her website.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• How to create a powerful personal brand
• What growing a personal brand on LinkedIn really involves
• How to create your own opportunities
• Getting noticed by bigger clients
• How to keep growing, even during lean months
• Building giving back into your business

Episode Keywords

personal brand, giving back, live broadcasting, social media consistency, business tips

In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening.

As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more.

I also highlight the significance of developing a unique benefit proposition (UBP) and how you can create your own that focuses on how you can benefit your customers rather than just selling to them, helping you turn your target audience into loyal fans.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• Being relevant to your ideal customers is crucial for business success.
• Market research and active listening are essential for understanding your customers' wants and needs.
• Conducting market research can be done through questionnaires, surveys, joining online communities, and observing competitors.
• Developing a unique benefit proposition (UBP) focuses on how you can benefit your customers and differentiate yourself from competitors.
• Creating a UBP and staying relevant to your target audience can turn them into loyal fans.

Episode Keywords

relevance, ideal customers, market research, active listening, market insights, questionnaires, surveys, online communities, competitors, unique benefit proposition (UBP), loyal fans

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked).

Rather, it’s a movement, a mission, an intention.

During this episode for the From Overlooked to Fully Booked Podcast I talk to Lisa Johnson, Online Business Strategist and Passive Income Queen behind That Strategy Co.

We discuss the importance of niching down, understanding your ideal client, leveraging passive income through scalable programs, what's working now for audience growth and Lisa shares valuable insights on marketing, secondary messaging and being authentic in online business.

It's a brilliant episode packed full of valuable takeaways.

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

Niche down and understand your ideal client to stand out in a competitive market.

Leverage passive income through scalable programs to maximize your time and income potential.

Focus on audience growth through platforms like YouTube and LinkedIn, while also prioritizing email marketing.

Embrace secondary messaging and authenticity in your marketing to connect with your audience on a deeper level.

Work-life balance may not be achievable in the early stages of business, but prioritize your time and make strategic choices.

Be prepared for challenges and failures along the way, as they provide valuable learning opportunities.

Protect your brand and business from AI impersonation by advocating for stricter regulations and staying vigilant.

Find motivation in the impact you have on others and the positive changes you can create in their lives.

Episode Keywords

online business, strategy, niching down, ideal client, passive income, audience growth, YouTube, LinkedIn, marketing, secondary messaging, authenticity, work-life balance, AI impersonation, drive

Welcome to my brand new podcast, From Overlooked to Fully Booked® - I'm so glad you're here.

During this first season, there are twelve episodes during which I will be taking you through each of the steps of my tried and tested BRIGHT® Framework, specifically designed to take you from overlooked to fully booked®.

I'll also be hosting guest shows, when I will be interviewing some of the most successful online marketers and business owners creating incredible brands, offers and revenue today.

Every single episode will provide you with key actionable takeaways. I’ve selected topics for my solo shows that are absolutely focused and crafted to provide what I know you need to be able to get the sales you want.

Each guest has been chosen because I’ve seen concrete evidence that they have absolute gold to share.

Each series has been themed around the key topics you need to get your head around and take action on, to make significant progress in today’s online business world.

The desire to go from overlooked to fully booked® isn’t about ego. It’s not about a static end point either (technically, it’s not even a requirement to actually want to be fully booked).

Rather, it’s a movement, a mission, an intention.

During this episode I talk about the brand wheel.

Loved this Podcast? What to do next:

Download my free Guide To Becoming Fully Booked HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• Having strong foundations in branding and marketing is essential for business success.
• A brand is the perception of a company in people's minds, while branding is the process of bringing the brand to life.
• Creating a brand wheel will help you define you brand values, benefits, substantiation (reasons to believe), personality, communication proposition, and brand essence.
• Consistency in brand messaging and visual representation is key to attracting and retaining customers.
• Paying attention to customer feedback and conducting research will provide valuable insights that you can then use to develop a strong brand message.

Episode Keywords

entrepreneurship, branding, marketing, brand strategy, brand values, brand messaging, brand identity, content marketing for small business, branding for entrepreneurs, How to amplify your brand, From overlooked to fully booked, Importance of branding for small business