On today's episode I am in conversation with videographer and founder of CreativeAF Adam Faulkner who shares his journey of building a personal brand and business creating turbo-charged campaigns for brands whilst staying at home during the COVID-19 pandemic lockdowns and how he has harnessed the power of LinkedIn to drive his success.

We focus on how he uses authenticity in personal branding, the power of video in building trust, storytelling, the creative process behind content creation, his creative approaches to content creation, the psychological effects of social media engagement, the different levels of video and how everyone has the capability to create video content with their phones.

You can find Adam over on LinkedIn HERE

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out the door. Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to the Planuary spreadsheet I talk about in today's episode. It's exactly what I'm using to set up my best year yet!

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode I share my concept of Planuary and go into great detail about some of the things that I have been doing so far this month to make sure that success is inevitable in 2025.

During this episode I mention Thrivecart which powers our sales and you can check it out HERE.

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! They are literally flying out the door. Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Once you subscribe you will be sent a link to the Planuary spreadsheet I talk about in today's episode. It's exactly what I'm using to set up my best year yet!

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again soon. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees.

She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.

She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt.

Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2024, 2023 and 2022. 

She was also recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

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Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

Have you asked yourself these three key questions yet? If not, there's still time.

Today's episode is all about strategy and I'm helping you understand the questions to need to ask so that you can get clarity before diving into 2025. Doing this will give you the best chance of becoming fully booked this year. Let me know how you get on!

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode I welcome back Andrew and Pete to discuss how they've grown their marketing conference ATOMICON from an initial goal of 80 attendees to a fully booked conference in 2025, made up of 1500 tickets sold.

During this episode you're going to want to keep a notebook handy as they drop some absolutely golden advice, including multiple actionable tips that you can start using today to sell more in your business. There are some incredible reminders in here too, for those of you more established in business.

Find out more about Andrew and Pete and ATOMICON HERE

Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.uk

Enjoying the podcast? Here's what to do next:

Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.

Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.

You can find more information about me HERE and the Enjoy Marketing agency HERE.

Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales.

Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging economic climate. We also chatted about current trends in online sales, the significance of following-up with leads, and preparations for Black Friday.

If you want to find out more about Charlie check: https://charliedaysales.co.uk/ and her agency is https://www.salesmadetheagency.co.uk/

You can join my upcoming from overlooked to fully booked masterclass by signing up here: www.nikihutchison.com/booked

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

takeaways

• Sales should be prioritised as a core function of any business.
• Effective messaging is key to attracting the right clients.
• Follow-up is a powerful and essential tool for increasing sales.
• In-person interactions are becoming more valuable in sales.
• A strong sales strategy involves engaging leads consistently.

In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places.

I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns.

You can join my upcoming from overlooked to fully booked challenge by signing up here: www.nikihutchison.com/booked

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Takeaways

• Telling your story consistently is vital for engagement.
• Combining traditional and digital marketing can accelerate growth.
• Customer retention strategies are essential for long-term success.
• Creating a comprehensive marketing plan is crucial for business growth.
• Effective messaging should resonate emotionally with your audience.
• Understanding your ideal customer is key to successful marketing.
• Personal outreach can significantly enhance your marketing efforts.
• Utilising various key marketing channels will maximise your reach.
• Engaging with your audience through polls can generate excitement.
• Investing in your brand's story can reduce the need for paid advertising.

In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship.

We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand.

You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked

If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• Tailored pitches are more impactful than generic press releases.
• Should winning awards be leveraged for PR opportunities?
• Best-selling status can be misleading; focus on genuine recommendations.
• Writing a book can significantly enhance your business visibility.
• Elevating underrepresented voices is crucial in the business community.
• Pricing strategies for newsletters can greatly affect subscriber retention.
• Visibility and connection are key to growing your brand.

On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance.

During the episode I shared a case study of one of my clients Julie Cluley who went from 'hating' marketing (her words!) to becoming expert in her own marketing which is always a joy to see. You can find out more about Julie's brilliant business HERE

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• Align your business goals with your marketing strategy.
• Marketing without a plan can waste time and resources.
• Understanding your audience is key to effective marketing.
• You don't need to be on every social media platform.
• Gather insights to improve your marketing efforts.
• Evaluate your current marketing performance regularly.
• Create a marketing plan that suits your lifestyle.
• Use analytics tools to track your marketing success.
• Engage with your audience to understand their needs.
• Consistency in marketing leads to better results.

On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.

We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. This episode brings valuable insights for aspiring entrepreneurs and business owners.

You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• The name of a business can create both opportunities and challenges.
• Starting a business often stems from a desire to express creativity.
• Self-promotion is essential for success in any field.
• Small events can have a significant impact on community engagement.
• Diverse revenue streams are crucial for business sustainability.
• Warm outreach is more effective than cold pitching.
• Pricing transparency can facilitate better negotiations.
• Creative marketing can be achieved on a budget.
• Building relationships is key to gaining new clients.
• Self-promotion should be a continuous effort, not just a one-time activity.