AI & Marketing for Home Service Pros

From Overwhelmed to AI-Optimized: How Contractors Can Save Time, Cut Costs, and Stay Competitive


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Most contractors are curious about AI — but don’t know where to start or how to make it stick in their business.

Rosalynn Verges, co-founder of Refinery Coaching and creator of AI Roofing Revolution, is changing that with live, hands-on AI training designed for the construction industry. She’s helped contractors save thousands in admin costs, analyze marketing ROI in minutes, and turn AI from a buzzword into a daily productivity tool.

In this episode, you’ll discover:

  • Why resisting AI could be catastrophic for your business in the next few years
  • How to get your team to actually use AI (and not just nod in meetings)
  • Real use cases: from $17K/year in admin savings to lead source ROI analysis in seconds
  • Where to start with AI if you have 15 employees or fewer
  • The three-part AI strategy every contractor needs before buying another tool
  • The biggest inefficiencies in contractor businesses that AI can fix right now
  • The tools Rosalynn recommends most for owners and teams

Whether you’re a roofer, remodeler, or any home service pro, this conversation will give you a roadmap to implement AI in a way that sticks — and pays for itself fast.

Key Takeaways:

  • AI adoption is inevitable — early adopters gain a compounding advantage
  • Team buy-in starts with role-specific use cases and small wins
  • Live, hands-on training beats passive courses for real adoption
  • Start with repetitive, high-impact tasks for fastest ROI
  • Leverage existing tools in your tech stack before buying new software
  • AI can help owners and employees make data-driven decisions faster
  • Metrics matter: cost per lead issued, close rates by rep, AR, SG&A, turnover

Recommended Tools:

  • ChatGPT and Google Gemini for daily efficiency
  • Microsoft Copilot for MS-based companies
  • Gamma for instant, professional presentations and reports
  • NotebookLM for digesting and simplifying large documents

Links & Resources:

Rosalynn Verges - AI Roofing Revolution

Instagram:   / rosalynnverges  

Linkedin:   / rosalynnverges  

Facebook:   / rosalynn.johnson  

Website: https://www.airoofingrevolution.com/

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AI & Marketing for Home Service ProsBy Mauricio Cardenal