In this episode of Small Business Quick Wins, host Jay Schwedelson chats with Paige Graham, founder of Sweet as Choice Bakery, about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery.

Best Moments:

(01:50) Introduction to Sweet as Choice Bakery and its focus on classic New Zealand baking

(02:45) Paige’s journey from passion to business ownership

(04:06) Adapting business strategies based on customer feedback

(05:13) Importance of customer reviews and feedback for product improvement

(06:55) Marketing strategies, including social media and email collection

(08:11) Time management and using Thryv for business efficiency

(10:27) Future plans for growth and expansion

(11:56) Valentine’s Day celebrations in New Zealand

(13:07) Most popular bakery item: Melting Moments

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