In this episode of the HealthTech with Purpose podcast, Ayush Jain interviews Kal Patel, CEO & Co-Founder of BrightInsight a company that creates compliant infrastructure for pharma and medical device companies to build regulated software solutions.
Here are the key discussion points:
- Karl's background includes medicine, consulting, and various roles in the pharmaceutical industry and his experiences in management consulting
- How BrightInsight helps collect data in between doctor visits to improve the data-driven conversation between patients and doctors.
- How AI can personalize the data collection process (e.g., prompt a 12-year-old differently than a 48-year-old) and synthesize the information for doctors.
- Getting into pharma as a startup is challenging because pharma companies are skeptical and conservative. To gain trust, Bright Insight’s founders all had backgrounds in the industry and they started by focusing on the challenges pharma companies face (e.g., regulatory compliance, data privacy) rather than their solution.
- When approaching a customer, it’s important to talk their language and focus on their problems before talking about your solution.
Connect with Kal on:
LinkedIn: https://www.linkedin.com/in/kal-patel-m-d-mba-92b693b/
Connect with Ayush on:
LinkedIn: https://www.linkedin.com/in/ayushj/
Twitter: https://twitter.com/IM_AyushJain