In this episode of the Nimble Lab podcast, I sit down with Pierre-Jean Bernard, Head of Digital and AI at McCann Paris.

Pierre-Jean is leading AI integration across McCann’s creative workflows, from concept and ideation to hybrid production, helping shape campaigns like a recent project for Prada.

We explore how experimentation drives innovation, how AI impacts client expectations and how balancing traditional techniques with AI opens up new possibilities for creative teams.

🔗 Links & Mentions

Prada campaign:

https://www.instagram.com/p/DMS5fnMNyZm/

https://www.instagram.com/p/DMQUr_vty7Z/

This episode is sponsored by FLORA, the AI canvas for creative teams. Their latest update introduces a limitless WebGL canvas with advanced editing, automation and agentic capabilities. Get 25% off by signing up here: https://dub.florafauna.ai/nimblelab

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