In this episode of the Nimble Lab podcast, I sit down with Pierre-Jean Bernard, Head of Digital and AI at McCann Paris.

Pierre-Jean is leading AI integration across McCann’s creative workflows, from concept and ideation to hybrid production, helping shape campaigns like a recent project for Prada.

We explore how experimentation drives innovation, how AI impacts client expectations and how balancing traditional techniques with AI opens up new possibilities for creative teams.

🔗 Links & Mentions

Prada campaign:

https://www.instagram.com/p/DMS5fnMNyZm/

https://www.instagram.com/p/DMQUr_vty7Z/

This episode is sponsored by FLORA, the AI canvas for creative teams. Their latest update introduces a limitless WebGL canvas with advanced editing, automation and agentic capabilities. Get 25% off by signing up here: https://dub.florafauna.ai/nimblelab

Check my services: https://www.nimblelab.digital
Drop me a line: [email protected]

In this episode of the Nimble Lab podcast, I sit down with Miriam Alba, AI Supervisor at Hogarth.

Miriam is part of one of the most globally distributed AI teams in the creative industry, helping shape campaigns like a recent AI ad for Verizon.

From orchestrating AI workflows across time zones to finding surprising calm in the process, her team's approach blends technical leadership with human nuance.

00:00
The Journey into AI Tools

02:57
Learning and Experimentation in a Fast-Paced Environment

05:57
The Mindfulness of AI: Patience and Focus

08:52
Challenges of Consistency in AI Production

12:00
The Dynamics of AI Production at Hogarth

14:58
Hybrid Production: Merging Traditional and AI Techniques

22:00
The Role of AI in Creative Processes

24:25
Challenges in AI-Driven Production

28:50
Navigating Time Zones and Client Expectations

31:31
Reflections on AI Production Outcomes

35:05
Future Aspirations for AI in Creativity

🔗 Links & Mentions

Hogarth's virtual production studio: https://www.instagram.com/reel/DGA6ghSJQHH/

Check my services: https://www.nimblelab.digital
Drop me a line: [email protected]

In this episode of the Nimble Lab podcast, I sit down with Andy Hopkinson, Executive Producer at FutureDeluxe.

FutureDeluxe is pushing the boundaries of design, AI and storytelling. From letting artists dedicate 3 days a month to pure exploration, to prototyping entire projects with generative tools before a single storyboard is made, their workflow is anything but traditional.

If you work in creative tech, innovation or design, this is the future of how creative work gets done.

🔗 Links & Mentions

FutureDeluxe: https://futuredeluxe.com
Beats Powerbeats Pro 2 Project: https://www.youtube.com/watch?v=poYWNrf1dLU&ab_channel=BeatsbyDre

Check my services: https://www.nimblelab.digital
Drop me a line: [email protected]

In this first voice note, I share why so many creative teams feel stuck when it comes to AI, and why the problem isn’t the tech.

It’s raw, unfiltered and straight from the phone, like a WhatsApp voice message to you.

If you’re leading a creative team and this hits home, this is exactly the kind of challenge I help teams navigate through AI training and consulting.

Check my services: https://www.nimblelab.digital
Drop me a line: [email protected]

In this episode of the Nimble Lab podcast, I have a chat with Alexandre Rodrigues, a creative director at Saatchi & Satchi, one of the world’s top advertising agencies.

Alexandre breaks down how his team uses AI tools to spark client excitement, streamline workflows and push creative boundaries.

We also dive into a behind-the-scenes look at a recent AI-powered campaign he led, offering a rare glimpse into how global agencies are actually deploying these tools in high-stakes client work.

Check my services: https://www.nimblelab.digital
Drop me a line: [email protected]

In this episode of the Nimble Lab podcast, I sit down with photographer Heath Waugh to explore how AI is transforming product shoots — slashing costs, eliminating logistics and unlocking creative freedom like never before.

Heath shares how he’s using AI tools to deliver high-end visuals without a camera or studio, why photographers shouldn’t fear this shift and what this means for the future of creative work.

Whether you're a photographer, creative or just curious about what’s next in visual production, this episode is packed with insights.

🔗 Check Matter's website for more info:
https://www.matterstudio.ai/

Check my services: https://www.nimblelab.digital
Drop me a line: [email protected]