Chris Biddle welcomes Mark Earles of Makita UK, the President of the Agricultural Engineers Association (AEA), to Inside Agri-Turf, where they delve deep into the intricacies of the agricultural engineering sector. The conversation begins with a reflection on how the industry has evolved over the years, particularly in light of recent challenges and opportunities, such as the ongoing sustainability discourse.

Mark shares insights from his early career, emphasizing the importance of adaptability in engineering roles. He recounts his pathway from aircraft engineering to the outdoor power equipment market, illustrating how diverse experiences shape one's professional journey.

The discussion opens with the critical role of agricultural engineers in ensuring food security and the necessity for a renewed appreciation for farmers and engineers alike.

LINKS

Agricultural Engineers Association

We Are Landbased Engineering campaign

European Garden Machinery industry Federation