What do political campaigns, global corporations, and social impact initiatives have in common? Influence.

I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign.

We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core.

If you’re interested in building a career in reputation management or just want to hear from someone who’s mastered the balance of business and influence, give her a listen.

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