Think a rebrand is just a new logo and some shiny new colours? Think again.

In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction.

You’ll hear:

• how Amy built her freelance business one step at a time
• the messy reality of rebranding your own business
• how real brand building starts by understanding the “why” behind the work
• A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks.

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After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?

In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.

Together, we get into:

• what AI means for skill-building, judgement, and career progression
• whether prompt-writing is replacing creative thinking
• how trend reports are shaping perception (and not always helpfully)
• and why knowing what good looks like still matters more than ever

One for anyone trying to progress in their career without losing their instinct to algorithms.

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What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front.

Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way.

No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over.

Pick up a copy of her book 'Scaling Success: How to build a brand that breaks barriers' here

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What does it take to write copy that doesn't just read well, but actually connects with people?

In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action.

We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what ‘big ideas’ really look like, and how to bring more of yourself into your work - without it turning into fluff.

Find out more about Alice and her work at https://www.7th-wave.co

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Ever feel like your career isn’t following a straight line? Kyle Hamilton’s certainly didn’t. From planning to become a neurosurgeon to washing dishes in France, shooting ski photography, and eventually running a marketing agency in the Canadian Rockies, his journey is anything but conventional.

In this episode, we explore why failing fast and often is key to success, how Kyle built a business around the lifestyle he wanted, and why stepping away from the noise of digital marketing can sometimes be the best move for entrepreneurs.

If you’re feeling stuck or considering a change, Kyle’s story is proof that you don’t need it all figured out - you just need to start.

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What happens when you realise the traditional career path isn’t for you? Marina never set out to become a marketer - yet years of hands-on experience led her to launch her own content marketing agency.

In this episode, we discuss how she built a business that fits her lifestyle, why formal marketing education isn’t always necessary, and the biggest lessons she’s learned along the way. Marina also shares her take on storytelling, authenticity, and the fine balance between keeping up with trends and staying true to your own approach.

If you’re thinking about taking control of your career or want an insider’s view on what it takes to stand out in content marketing, hit listen.

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What do political campaigns, global corporations, and social impact initiatives have in common? Influence.

I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign.

We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core.

If you’re interested in building a career in reputation management or just want to hear from someone who’s mastered the balance of business and influence, give her a listen.

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What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creative Idiots, to uncover the truths behind building effective marketing strategies.

From avoiding the trap of vanity metrics to navigating the world of personal branding and getting comfortable with consistency, Lewis offers his trademark unfiltered opinions and shares some hard-earned lessons. We also get into the evolving role of AI in marketing and why creativity remains irreplaceable.

Packed with practical advice and candid truths, this episode is a must-listen for anyone looking to make marketing count.

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How do you go from faxing newspaper ads to building an AI tool that redefines creativity?

I chat with Leslie Walsh, Head of Strategy at Episode 4, about her journey from agency intern to the driving force behind RYA—a tool designed to deliver “radical yet acceptable” ideas at speed.

We explore the bold decisions and career moves that shaped her path, from leaning into new opportunities to taking on risks that paid off in unexpected ways. Leslie breaks down what it really takes to create an AI product, how to sell big ideas internally, and why focusing on what really matters to your audience makes all the difference.

If you’re curious about what goes into building AI tools or want to know how to make your own career leaps, you’ll love this conversation.

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Want to know how the latest event tech is reshaping marketing?

In this episode, I sit down with Vanessa Lovatt, Strategy Consultant and founder of Event Tech World. Vanessa’s been at the forefront of transforming how events are run, working with names like the Financial Times. We get into her biggest career lessons, the tools marketers should have on their radar, and what the future of event tech really looks like. Whether you’re an events pro or just curious about the tech driving the industry forward, this one’s packed with insights you can act on.

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