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From posts to positioning: Rethinking creator marketing for long-term growth
One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creator positioning before you promote anything, how to turn isolated posts into ongoing content series, and how to present creator impact internally as strategic growth.
Music: "Haymaker" by Steven Beddall
Producer: Mai Vo (@maivo0_0)
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View all episodes
By HeyOrcaOne-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creator positioning before you promote anything, how to turn isolated posts into ongoing content series, and how to present creator impact internally as strategic growth.
Music: "Haymaker" by Steven Beddall
Producer: Mai Vo (@maivo0_0)
-----------
Follow HeyOrca
Facebook: / heyorca
LinkedIn: / heyorca
Instagram: / heyorca