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An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversat... more
FAQs about From Pot to Popular:How many episodes does From Pot to Popular have?The podcast currently has 87 episodes available.
June 02, 2021Stuart Tomc: Keeping science as the driving force of the CBD industrySince 2014, CBD has grown from a relatively unknown ingredient to one of the most sought-after products on the market. While CBD has become a mainstream product, many science-backed brands are striving to develop a set of standards to set the industry up for long-term success. In this episode, Stuart Tomc, SVP of Business Development at CV Sciences, discusses the importance of trustworthy and transparent labeling, what types of extracts and dosages consumers should look for and how CV sciences became the first brand to prove the safety and efficacy of CBD....more27minPlay
May 26, 2021Ben Larson: How are emulsion and infusion technologies changing the course of the cannabis industry?As cannabis becomes an increasingly mainstream industry, brands in this space are also developing more accessible consumption methods for everyday customers. In recent years, infused products have exploded in popularity, especially in the beverage sector. In this episode, we sit down with Ben Larson, CEO of Vertosa, to talk about how his company is changing the industry with their understanding of nano-emulsion technology in cannabis products. Ben discusses how Vertosa’s technology is able to “unlock the power of the plant” and how his team supports other brands by creating the most reliable and forward-thinking ingredients on the market....more31minPlay
May 19, 2021Jonathan Rubin: What’s driving the momentum behind U.S. operators?Consumers and investors alike have begun rallying around the U.S. cannabis industry, and several top multi-state operators are stepping into the spotlight. In this episode, we talk to Jonathan Rubin from Phyto Partners about the driving forces behind the U.S. market’s exponential growth, as well as difficult lessons investors and business leaders learned from Canada’s adult-use rollout. Jonathan also shares his insights about the future of ancillary businesses and the most compelling investment opportunities that are on his team’s radar....more27minPlay
May 16, 2021Stephen Murphy: Opportunities in Europe’s Cannabis MarketplaceThere’s no doubt that cannabis legalization is sweeping the globe, but the rate at which regions are opening and the priorities of countries varies greatly. Europe’s market and infrastructure lags behind the U.S. and the focus continues to be on the medical market. But with U.S. MSOs like Curaleaf acquiring cannabis companies in Europe, momentum is building. In this episode, Stephen Murphy, Co-founder and Managing Director of Prohibition Partners discusses what the current cannabis landscape looks across Europe and what opportunities are ripe for investors and companies....more28minPlay
May 05, 2021Sebastien Centner: How premium brands can deliver on their consumer promisesWhen you think about premium cannabis, what comes to mind? Meticulously grown flower with a sweet aroma and distinct terpene profile? Luxurious THC-enriched body oils to soothe everyday aches and pains? What if we told you that the future of premium edibles may lie in French pastry? In this episode, we speak to Sebastien Centner, co-founder of Hervé Luxury Edibles, the world’s first luxury cannabis edibles company. Sebastien walks us through the time-intensive process of developing consistent and quality edibles, why Las Vegas was the optimal market to launch a premium product and how luxury products can pique the interest of the everyday cannabis consumer....more34minPlay
April 28, 2021Raymond Chang: What role does AI play in cannabis cultivation?Producing consistent yields has been a longstanding challenge for even the most experienced cultivators. Agrify, a developer of premium grow solutions, aims to make the cultivation process as streamlined and predictable as possible. In this episode, we talk to President and CEO Raymond Chang about the importance of utilizing technology to establish cannabis as the next CPG space and the global opportunities in store for cannabis cultivation....more23minPlay
April 21, 2021Ashley Reynolds: How cannabis entrepreneurship intersects with motherhoodCBD has become one of the most popular wellness products among mothers, and Ashley Reynolds, was an early advocate for the holistic properties of cannabis when she co-founded Elmore Mountain Therapeutics in 2017. In this episode, we talk to Ashley about how her own postpartum experience led her to CBD, how small private businesses can create a blueprint for industry-wide standards and the power of community in the cannabis space....more22minPlay
April 14, 2021Sam Ghods: What does it take to build a premium cannabis brand?An appreciation for craftsmanship often emerges as certain consumer industries become more developed and sophisticated, and cannabis is no exception. Just like with wine, spirits, and coffee, cannabis is gaining a steady following of connoisseurs seeking out premium experiences. In this episode, we speak to Sam Ghods, CEO of Connected Cannabis Co., one of the top premium brands in California. Sam shares how he leveraged his vast expertise in the tech startup space to scale Connected, and how his team has embraced the complexities of the plant to cultivate industry-leading consumer products....more28minPlay
April 09, 2021Alex Milligan: Bringing the magic back to cannabis retail through subscription servicesWhile cannabis consumers seemingly have endless products and brands to choose from these days, brand discovery and engagement are still significant obstacles for legal companies. Since 2015, Nugg has been finding novel ways to improve patient and consumer retail experiences. The company first created NuggMD, the nation’s largest cannabis telemedicine platform and recently launched Nugg Club, the industry’s first true cannabis subscription box, in Southern California. In this episode, we talk to co-founder and CMO Alex Milligan about the critical role customer feedback has played in the company’s growth and how subscription boxes complement the digital future of cannabis retail....more30minPlay
March 31, 2021Claire Moloney: How are cannabis marketplace insights fueling industry growth?LeafLink, the go-to wholesale marketplace for retailers, brands and distributors, has played an integral role in the maturation of the industry. In this episode, we talk to the company’s first hire, Claire Moloney about the greatest shifts in the wholesale market and how retail insights are being leveraged by policymakers. As LeafLink’s current Senior East Coast Regional Director, Claire also shares what consumers may expect in this emerging market and how regulators can set up these future businesses for success....more24minPlay
FAQs about From Pot to Popular:How many episodes does From Pot to Popular have?The podcast currently has 87 episodes available.