Prime time once dictated how we watched entertainment.

Today, algorithms and endless feeds have replaced schedules, and audiences are consuming more content than ever, yet often feeling more fatigued by choice. As studios consolidate their content and short-form platforms reshape attention spans, what does this shift mean for the future of storytelling and the business of media?

We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

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