Bex Hayward is the creator and owner of The Wide Boot Company which launched in late 2019. After struggling to buy attractive, quality riding boots for her muscular calves, she set about designing boots to fit those who are not catered for elsewhere. The WBC range now includes various width and height fittings and also clothing designed for curvier physiques including some competition wear. Bex believes in flattering and practical design from a rider perspective, alongside making items comfortable to wear and she is a promoter of body positivity and inclusivity. Customer feedback is paramount in her designs.