In this episode, Milda , VP Marketing, shares how to bridge product, marketing, and sales into one revenue system. She breaks down her Product → Pipeline framework built on the 5Ps — Product, Positioning, Pricing, Promotion, and Pipeline and explains how alignment, not attribution, drives sustainable growth. We discuss how to create a shared GTM language, the role of marketing in pricing and value perception, why real positioning happens in customer conversations, and how AI supports execution without replacing judgment.