Built By Her

Olena, Head of Operations at Avomind, breaks down what client relationship management looks like when you’re scaling a services business: transparency from the first call, how to segments accounts (strategic, referral multipliers, niche), and what they standardize vs keep flexible. We cover early red flags, how to re-engage clients without burning the relationship, and the ops behind it all.

In this episode, we talk with Année, Chief Commercial Officer at Lepaya (ex-Google), about what actually happens when AI becomes part of your commercial engine. She breaks down the shift from rigid enterprise processes to entrepreneurial sales motions, where automation creates real lift (and where it quietly destroys quality), and why the human edge in judgment, trust, and relationships matters more than ever. A clear, honest playbook for leaders navigating AI without losing the human core.

In this episode, Alina Kovalchuk breaks down how LinkedIn actually works — not as a content platform, but as a relationship engine. She shares why your “paper ICP” often behaves differently on LinkedIn, how to build a posting system you’ll stick to, and why comments, profile views, and real conversations matter more than impressions. From idea banks and weekly themes to engagement habits and alt-text SEO, Alina lays out a simple, human, scalable approach to LinkedIn that founders, operators, and marketing teams can actually use.

In this episode, Carol, Chief of Staff at Dealfront, breaks down her 3Ms of communication — Mobilize, Motivate, Mend, a framework for driving alignment, trust, and progress across teams. From calculated risk-taking (inspired by her poker skills) to building belonging in a remote-first culture, Carol offers a candid look at what it really takes to lead through clarity, empathy, and momentum.

In this episode, Milda , VP Marketing, shares how to bridge product, marketing, and sales into one revenue system. She breaks down her Product → Pipeline framework built on the 5Ps — Product, Positioning, Pricing, Promotion, and Pipeline and explains how alignment, not attribution, drives sustainable growth. We discuss how to create a shared GTM language, the role of marketing in pricing and value perception, why real positioning happens in customer conversations, and how AI supports execution without replacing judgment.

In this episode, Wiebke - VP People & Business Operations shares how she scaled the team from 30 to 100 while keeping culture and clarity intact. She breaks down what to structure early, what to keep flexible, how to build belonging in a remote-first setup, and why clear communication and tough people decisions are the real levers behind sustainable growth

In this episode, Julieta, featured on the Women in Fintech Powerlist and now leading marketing at Upvest, shares how to turn technical products into stories that resonate. With over a decade of experience from startups to corporates, she explains her approach to campaign planning, balancing logic with emotion, and why credibility and trust are the real currency in B2B marketing.

From interviews that reflect values, to onboarding that sets people up for success, to promotions that play to strengths — Julia walks us through her 5 R’s of Culture OS and how leaders can turn culture from buzzword into system. She discusses the critical role of employer branding and company culture in driving business success and emphasizes that culture is not merely a marketing tool but a holistic approach that encompasses values, behaviors, and the overall work environment.

Julia also offers a free culture audit

In this episode, Elisheva , VP Communications at Earlybird, shares how great storytelling drives trust, visibility, and long-term brand value—whether you're a VC or a founder. We dive into how comms supports portfolio companies, amplifies investor voices, and turns funding announcements into strategic moments. From aligning internal narratives to earning media in a shifting landscape, this is a practical guide to building reputation across the ecosystem.

In this episode, we sit down with Mila Pavlovic, a startup mentor and finance generalist, to unpack the real risks and rewards of different startup funding routes. From the hard truths of venture debt (it’s not a shortcut) to the misconceptions about corporate VC (it’s not free access to customers), Mila shares practical insights on how founders should approach financing. We explore the importance of a “firewall” between corporate HQ and venture teams, the problem with assuming debt is right for your startup, and how to build a funding strategy that actually fits your business.