What if profit came from clarity, not hustle? This week, we are joined by Becky Kotzer of BK Custom T’s to talk about what it really looks like to build a profitable business on purpose. Becky shares her garment decorating journey and how getting clear on her purpose changed the way she thinks about pricing, profit, and the role money plays in her business. In this conversation, we get practical. We talk about profit first thinking, a simple “need to earn” approach, and the unique budgeting system Becky uses to manage cash flow, expenses, and future goals. If you’re tired of guessing where the money goes and want systems that support better decisions and peace of mind, this episode will give you a clear picture of what’s possible.

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Aaron: My doctor told me I’m suffering from paranoia.

Well, she didn’t actually say that, but I could tell that’s what she was thinking.

1. Starting the Journey – Let’s start at the beginning. Can you share a little about your garment decorating journey and what business looked like for you before money and profit really became a focus?

2. Relationship With Money – Before you started working through this, how would you describe your relationship with money in your business? What felt frustrating or unclear?

3. Why “Purpose” Came First – When did you realize that purpose had to come before profit for you? What wasn’t working when profit was the only focus?

4. Masters of Success Influence – How did your experience inside Masters of Success shape the way you started thinking about numbers, decisions, and intentionality in your business?

5. The Budget Word Problem – You’ve said the word “budget” never really worked for you. What was it about traditional budgeting that always felt off or restrictive?

6. The Shift From Tracking to Directing – What changed when you moved from just tracking what happened with money to intentionally directing where money should go?

7. Profit First as a Concept – When you first heard about profit first ideas, what resonated with you and what didn’t quite fit your real world business?

8. Making Decisions With Clarity – How has having clearer numbers changed the way you make decisions month to month, even when things don’t go exactly as planned?

9. Managing the Emotional Side – What surprised you most about the emotional side of managing money once you started doing this differently?

10. What Might Be Coming – Without locking anything in, what possibilities do you see for how this could evolve or help other business owners in the future?

11. Advice for Where People Are Now – For someone listening who feels overwhelmed by their numbers and stuck between purpose and profit, what’s one mindset shift you’d encourage them to consider first?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.