In this episode of Breakthrough Innovation, we’re excited to welcome Dr. Brad Carlson, VP of Technology and Business Development at Intelligent Product Solutions. With over 30 years of experience across diverse sectors including medical devices, imaging, and industrial markets, Brad has led groundbreaking innovations and holds 52 U.S. patents. In this conversation, he shares invaluable insights on driving innovation, creating meaningful customer relationships, and fostering a culture of continuous improvement.

Key Lessons Covered in This Episode:

A Journey Through Innovation:

Brad reflects on his career journey, from academia to leading R&D teams in global medical device companies. He shares how his transition into leadership allowed him to bridge the gap between technical innovation and business growth, shaping his holistic approach to product development.

The Meaning of Innovation:

Brad defines innovation as creativity that drives value. He explains why it’s about much more than just new products—innovation can be about incremental improvements that enhance value for customers. It’s a mindset that combines creativity, problem-solving, and a deep understanding of customer needs.

The Power of Holistic Innovation:

Innovation isn’t just about technology—it’s about understanding all aspects of the business and the end user. Brad discusses how bringing stakeholders into the process early on, engaging in continuous feedback loops, and focusing on customer needs leads to successful, impactful products.

Smart Failure and Rapid Experimentation:

Innovation isn’t without its risks. Brad emphasizes the importance of failing small, smart, and fast to minimize risk while gaining valuable insights. He shares how early-stage experimentation with tight feedback loops leads to better results in the long run.

Open Innovation: A Key to Progress:

Brad explores the concept of open innovation, which involves collaborating with external partners like universities, startups, and consultants to bring fresh perspectives and accelerate product development. This approach can be a game-changer for companies facing complex challenges.

The Importance of Lean Thinking:

Brad shares how lean thinking can streamline the innovation process. By focusing on the shortest path to solutions, minimizing waste, and prioritizing customer insights, lean methodologies help innovation teams move faster and more efficiently.

Building Lasting Relationships with Customers:

Innovation isn’t just about creating products; it’s about building strong relationships with customers. Brad discusses how meaningful conversations with customers and understanding their day-to-day challenges help ensure that products meet real needs.

Adapting to Change and Navigating Uncertainty:

Brad offers advice for organizations and leaders facing rapid changes in the market. He highlights how adopting a mindset of flexibility, openness, and willingness to learn enables teams to thrive, even in the face of uncertainty.

Empowering Innovation Through Leadership:

Brad reflects on his leadership experiences, sharing how empowering teams and fostering a culture of continuous learning and innovation is crucial to success. He also stresses the importance of providing the right environment for creative problem-solving.

Advice for Emerging Innovators:

For those looking to build a career in innovation, Brad advises staying curious, embracing challenges, and constantly seeking new opportunities to learn. He shares how a willingness to experiment and fail can lead to breakthroughs that transform industries.

Key Takeaways:

• Innovation is about creativity that brings meaningful value to customers.
• A holistic approach—engaging stakeholders and understanding the end user—drives success.
• Smart, small failures and rapid experimentation are key to innovation.
• Open innovation and collaboration with external partners accelerate progress.
• Lean thinking can streamline the innovation process, leading to faster, more efficient solutions.
• Leadership in innovation is about empowering teams and fostering a culture of growth.

Links And Resources:

• LinkedIn - Dr. Bradley S. Carlson
• Email - [email protected]
• Website - https://www.intelligentproduct.solutions/

Thanks for tuning in to Breakthrough Innovation! Want to subscribe to the podcast? Have feedback to share? Connect with us on Spotify or iTunes and leave us a review—we’d love to hear from you!