Beyond The Mirror

From Rented Chairs to Salon Ownership: Lessons in Grit


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What happens when two friends decide to swap corporate suits for salon aprons? 

In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us to open our first salon. Listen as we recount the hurdles of financial constraints, strategic research into demographics, and refurbishing a salon on a tight budget. These early days were filled with excitement and anxiety but laid the foundation for our entrepreneurial venture.

Owning a business isn't just about the highs; it's about navigating the lows with resilience and adaptability. Hear about the emotional rollercoaster we experienced when the former salon owner opened a competing business right in her garage, forcing us to rethink our strategies. We also share the hard truth about managing staff transitions and the emotional toll of letting go of long-term employees. The importance of keeping emotions separate from business decisions became a crucial lesson, especially during unexpected challenges like maternity leave missteps and key staff injuries that tested our boundaries.

To round off our story, we dive into the transformative power of mentorship and professional advice. Audrey's journey of rebranding our salon as a color specialist and revamping the pricing strategy highlights the significance of seeking and investing in expert guidance. We invite you to join our weekly Facebook business support group, where we answer your pressing questions live every Wednesday. This episode is packed with insights and personal anecdotes aimed at inspiring you to push the boundaries of your own entrepreneurial dreams, and maybe even discover the endless possibilities that lie beyond the mirror.

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Beyond The MirrorBy Adrienne Varga and Jodie Fielden