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Creating a fair and effective profit-sharing system is key to motivating your salon team while ensuring sustainable business growth. We break down the essential foundations and step-by-step implementation.

• Profit-sharing motivates team members to think like business owners, not just employees
• Without proper reward systems, businesses face staff lacking motivation beyond wages
• The essential foundations include strategic pricing, monitoring KPIs, and weekly one-on-one meetings
• Three effective profit-sharing methods: simple above-target sharing, total sales sharing, and multiple benchmark system
• Implement four-week calculation periods rather than weekly to create balance
• Transparency with team about salon financials eliminates resentment and builds understanding
• Set up your team for success with achievable targets that still drive growth
• Remember that different team members may be motivated by different rewards

Join us next week when we dive into client attraction, retention, and the client journey. If you'd like to learn more about implementing fair pricing and profit-sharing in your salon, check out our Salon Accelerator program demo by clicking the link below.

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If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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This episode dives into the current landscape of the salon industry, focusing on client acquisition and retention while also addressing staffing challenges. Through insightful conversations, we aim to equip salon owners with strategies to overcome the roadblocks they face.

• Celebrating the milestone of 30 episodes and discussing podcast longevity 
• Exploring the two major struggles: finding clients and staffing issues 
• Delving into the need for more clients versus retaining existing ones 
• Sharing anecdotal experiences of client retention struggles 
• Highlighting the importance of effective communication with clients 
• Discussing the recruitment landscape and strategies for attracting talent 
• Emphasizing staff training for improved engagement with clients 
• Understanding the need for focusing on business fundamentals 
• Introducing the Salon Accelerator program for owner support 

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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Prepare to transform your holiday business strategy in the hair, skin, beauty, and wellness industries. What if your promotions could not only boost your holiday sales but also lay the foundation for long-lasting client relationships? Join us as hosts Adri Varga and Jodie Fielden share powerful insights on crafting promotions that are investments in your business's future. We explore creating value-based offers that attract loyal clients and highlight the significance of setting clear goals and tracking client retention as keys to measuring success.

Ever wondered why some clients bring joy and stability to your business, while others might lead to burnout and chaos? We dive into the contrasting mindsets of value-seeking versus discount-seeking clients, uncovering strategies to attract high-value clients who appreciate expertise and long-term relationships. Discover how catering to these clients can foster a sustainable work environment, with less turnover and more satisfaction for both you and your team.

And as the holiday rush winds down, learn how to keep your business thriving. We offer strategies to ensure clients keep coming back after the season ends, with practical tips on integrating rebooking into every client interaction. Find out how to introduce new year promotions effectively and maintain the momentum with genuine engagement and thorough team preparation. Let us guide you through creating a strategic, client-focused approach to grow your business beyond the busy holiday season.

 Who Should Watch: This episode is crucial for salon owners and managers looking to enhance their holiday readiness and profit strategies.

🌈 Key Takeaways:

Crafting and executing effective promotions.
Organizing your team for peak efficiency.
Strategies for sustained business momentum into the new year.
Understanding the importance of investment in promotions.

🕒 Timestamps: 
00:41 - Introduction to preparing for the busy season 
02:12 - Discussing promotion strategies for the holidays 
06:06 - How to ensure promotions bring back clients 
10:42 - The strategic management of gift vouchers 
18:24 - Targeting the right customers with your promotions

💞 Let's Connect: Join our community for more insights on optimizing your business operations during the busiest times.

💻 Explore more: focusgdt.com 🌟 Check out our Business Bootcamp: focusgdt.com/bootcamp 📸 Follow us on Instagram for daily insights: https://www.instagram.com/focusgdt 👍 Like us on Facebook for updates: https://www.facebook.com/focusgdt 🎥 Watch quick tips on TikTok: https://www.tiktok.com/@focusgdt

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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Ever wondered why your loyal clients suddenly vanish or why despite heavy spending on ads, growth feels stagnant? Discover the secrets behind client retention that many in the beauty and wellness industries overlook. We promise you'll gain insights into building a sustainable business model that's not only profitable but also nurtures long-term relationships with your clientele. Learn why relying heavily on paid ads might not be your best strategy and how focusing on retention can yield much better results for your business growth.

Join us as we challenge conventional wisdom by unpacking the dynamics of client loyalty, word-of-mouth power, and the potential pitfalls of relying on discounts and gift vouchers. Our lively discussion will equip you with practical strategies to transform existing clients into enthusiastic brand advocates. Whether it's understanding the subtleties of client departures or crafting an irresistible client experience, we guide you through making intelligent marketing decisions that prioritize lasting client relationships. Tune in to unlock a fresh perspective on what truly fuels growth in the beauty and wellness sectors.

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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Ever wondered why your salon seems to attract a certain type of client or staff member? This episode is for you. Join Adri Varga and Jodie Field as they unravel the fascinating link between personal behaviors, mindsets, and the dynamics within your business environment. From Jodie's chaotic salon experience to Adri's profound insights, we showcase the transformative power of self-awareness. We also delve into the crucial topic of employee wellness, featuring a compelling story about Jodie's husband, Graham, to underscore the importance of supportive leadership.

Facing resistance when implementing changes in your salon? You're not alone. We tackle the challenges salon owners encounter, particularly in navigating the "sh*t zone" of resistance. Learn why setting clear boundaries and viewing confrontation as a form of communication can lead to a more harmonious workplace. Our conversation covers the significance of punctuality, addressing issues head-on, and balancing professionalism with friendliness. Through strategic praise and direct communication, we highlight how effective leadership can foster a positive team atmosphere.

Ready to push beyond limitations and discover endless possibilities? We emphasize the importance of maintaining respect and effective management within your salon. From avoiding the pitfalls of people-pleasing to the critical role of hiring the right individuals, we provide actionable strategies to enhance your leadership skills. We also delve into self-care practices for both business owners and their teams, offering practical tips like flexible work hours and life coaching. Tune in as we help you embrace the true potential of your business, leaving limitations behind and thriving beyond the mirror.

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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Unlock the secret power of Google Ads and revolutionize your business with insights from our special guest, Belinda Irvine. As an accomplished Google Ads manager with a rich background in analytics, Belinda shares her transformative journey into digital marketing, providing invaluable tips on strategic keyword selection and dispelling myths about ad spending. Learn how the right keywords can connect potential customers to businesses effectively, using relatable examples from the hair and beauty industry to illustrate these points.

Discover how to maximize your return on investment through a deep dive into conversion rates and ad spend, particularly for service-based businesses. With real-life scenarios, Belinda breaks down the cost per click and conversion rates, emphasizing the significance of good web design and proper conversion tracking. By analyzing a hairdresser's business model, you'll see how a $1,000 monthly ad spend can result in a spectacular 325% ROI, proving that thoughtful planning and realistic expectations are key to succeeding in digital marketing.

Lastly, we explore the nuances of optimizing Google Ads for conversions, from understanding keyword costs to setting up Google Analytics for precise performance measurement. Belinda offers practical advice on managing budgets and expectations, ensuring you set up conversion tracking before spending any ad money. Engage with us and the community as we invite listeners to share their experiences and questions, fostering an interactive dialogue aimed at enhancing everyone's advertising efforts. Tune in and learn how to elevate your business to new heights with Google Ads!

Contact Bel:

💻 https://belindairvine.com

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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What happens when two friends decide to swap corporate suits for salon aprons? 

In this episode, we, Jodie Fielden and Adri Vaga, take you through our personal journey from the world of asset management to the heart of the beauty industry. Discover how dissatisfaction in a corporate job and an offhand suggestion from a partner during the Global Financial Crisis unexpectedly led us to open our first salon. Listen as we recount the hurdles of financial constraints, strategic research into demographics, and refurbishing a salon on a tight budget. These early days were filled with excitement and anxiety but laid the foundation for our entrepreneurial venture.

Owning a business isn't just about the highs; it's about navigating the lows with resilience and adaptability. Hear about the emotional rollercoaster we experienced when the former salon owner opened a competing business right in her garage, forcing us to rethink our strategies. We also share the hard truth about managing staff transitions and the emotional toll of letting go of long-term employees. The importance of keeping emotions separate from business decisions became a crucial lesson, especially during unexpected challenges like maternity leave missteps and key staff injuries that tested our boundaries.

To round off our story, we dive into the transformative power of mentorship and professional advice. Audrey's journey of rebranding our salon as a color specialist and revamping the pricing strategy highlights the significance of seeking and investing in expert guidance. We invite you to join our weekly Facebook business support group, where we answer your pressing questions live every Wednesday. This episode is packed with insights and personal anecdotes aimed at inspiring you to push the boundaries of your own entrepreneurial dreams, and maybe even discover the endless possibilities that lie beyond the mirror.

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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Join hosts Adrienne Varga and Jodie Fielden in another profound episode of "Beyond The Mirror." Episode 24, "Beyond the Shadows: How Life's Challenges Can Help Us Find Our Strength with Jodie Fielden," delves into the transformative power of overcoming personal and professional hurdles.

🌈 What We Cover: Early Struggles and Resilience: Discover how Jodie navigated a tumultuous childhood marked by family challenges and how these early experiences honed her resilience and shaped her career choices from hairdressing to entrepreneurship.

 Navigating Family Dynamics and Entrepreneurship: Listen to how Jodie's journey through family relationships influenced her business decisions, underscoring the deep interconnection between personal growth and professional success.

Transitioning Through Life and Continents: Follow the inspiring stories of moving from adversity in youth to establishing a successful business in a new country, illustrating that adaptability and perseverance are key to overcoming barriers. Building a Business

Amidst Personal Challenges: Gain insights into balancing the demands of raising a family, especially with children with special needs, while managing and growing a business.

Empowerment Through Adversity: Learn about the powerful lessons Jodie embraced through life's trials, including how to turn vulnerabilities into strengths and the importance of setting boundaries for personal and professional well-being.

🎯 Who Should Watch: This episode is crucial for anyone seeking motivation and strategies to thrive in the world of business despite personal adversities. It's particularly enlightening for entrepreneurs who face similar challenges in balancing life and business ambitions.
Key moments in this episode include:
00:00:01 - Introduction to Jodie's compelling backstory.
00:05:30 - Insights into the influence of family dynamics on career and life decisions. 00:12:50 - Jodie's journey and how it fueled her entrepreneurial drive.
00:18:40 - Strategies for managing a business while navigating personal life complexities.
00:30:55 - Reflective thoughts on resilience and the power of personal transformation. 

💞 Let's Get Social: Join our community for more inspiration and connect with like-minded professionals! 

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

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Imagine growing up behind the Iron Curtain with limited exposure to the outside world and turning those constraints into the fuel for your dreams. In this episode, Adri Varga and Jodie Fielden take you through a vivid journey of overcoming odds, starting with Audrey's unique upbringing in communist Hungary. Discover how community ties and artistic passions shaped her early aspirations despite the restrictions of the era. Through a candid and personal interview format, we reveal the defining moments of our lives, both personal and professional, that have led us to become the entrepreneurs we are today.

Ever wondered how family dynamics can shape your career choices? We delve into the powerful influence of family on our life paths, contrasting the strength of a resilient mother against the rigidity of a grandfather's expectations. From experiencing the loss of a father at a young age to transitioning careers from IT to hairdressing, this chapter is rich with life lessons and emotional resilience. Listen as we discuss the importance of maintaining good relationships with ex-partners and how witnessing amicable post-divorce family gatherings instilled valuable values, guiding us through the labyrinth of personal growth and professional evolution.

Relocating across continents isn't an easy feat, but resilience and adaptability make it possible. Travel with us from the snowy streets of Hungary in an old Wartburg to the sunny shores of Australia, recounting the challenges and humorous moments along the way. Explore our entrepreneurial ventures that sprouted both in Hungary and Australia, and learn how a long-distance relationship led to a life-altering decision to stay Down Under. We also share how the birth of Bryn shifted management responsibilities, highlighting the collaborative effort required to balance family and business. This episode is a testament to perseverance, adaptability, and the pursuit of a better life through entrepreneurship.

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

Book Now!

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Discover effective client attraction
Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers. 

In this episode, you will be able to:

• Craft irresistible promotions to skyrocket your beauty business profits.
• Discover the secrets to attracting your dream clients in the wellness industry.
• Learn how to accurately measure the success of your marketing efforts.
• Uncover the power of organic and paid social media strategies for your business.
• Master the art of setting profitable pricing in hair and beauty salons.

The key moments in this episode are:

00:03:06 - Understanding Your Ideal Client 
00:09:33 - Client Journey and Measuring Promotion Performance 
00:12:36 - Pitfalls of Discounting and Measuring Promotion Performance 
00:16:44 - Effective Use of Facebook and Instagram for Promotions 
00:17:45 - Target Audience and Paid Campaigns 
00:19:22 - The Difference Between Boosting and Targeting 
00:22:17 - Importance of Marketing Foundations 
00:26:21 - Multi-Channel Marketing 
00:31:59 - Client Retention and Pricing 
00:33:59 - Importance of Client Analytics 
00:35:08 - Marketing Strategies and Client Attraction 
00:36:44 - Volume vs. Quality in Business 
00:39:59 - Specialization in Marketing Platforms 

Craft irresistible promotions
Crafting promotions that are irresistible to your target audience is crucial for attracting new clients and increasing business profitability. By understanding your ideal client and their needs, you can tailor promotions that add value without relying solely on discounts. This strategic approach ensures that your promotions resonate with potential clients, driving them to engage with your business.

Discover effective client attraction
Effective client attraction involves more than just running promotions; it requires a deep understanding of your target audience and their preferences. By focusing on attracting ideal clients through tailored promotions, you can optimize your marketing efforts and increase client retention. This targeted approach ensures that your business attracts clients who value your services and are more likely to become loyal customers.

Measure marketing campaign impact
Measuring the impact of your marketing campaigns is essential for evaluating their success and making informed decisions for future strategies. By tracking key metrics such as the number of promotions sold, client return rates, and overall profitability, you can assess the effectiveness of your promotions. This data-driven approach helps you make strategic adjustments to optimize your marketing efforts and attract long-term clientele.

Book Your FREE Salon Accelerator Program Demo!!

If you would like more info about how we help salon owners increase their revenue in under 90days, WITHOUT hunting for new clients... book a FREE Salon Accelerator Program Demo and we'll break down everything for you in the demo.

Our guarantee to you... Increase your revenue in 90 Days without hunting for more clients OR YOU DON’T PAY.

Book Now!