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From Rep to CEO: How Gal Aga Created a Growth Engine with Buyer-Centric GTM and LinkedIn
The go-to-market playbook has fundamentally changed, and Gal Aga, CEO of Aligned, is helping to lead the charge. In this episode, Gal shares his journey from 17 years in sales to building a digital sales room platform that’s revolutionizing buyer enablement.
Discover how a single 440K AAR deal revealed the secret to top sales performance, why the traditional “closer” mentality is dead, and how buyer-centric approaches are the future. Gal breaks down his LinkedIn strategy that generates 700K-1M weekly impressions and drives 65% of Aligned’s leads, proving that founder branding isn’t vanity — it’s a growth engine.
Learn why transactional sales approaches are being replaced by AI, how to facilitate buying journeys instead of pushing products, and the exact framework for building authentic LinkedIn content that creates real business impact.Tune in to hear:
(02:47) Gal’s transition from CRO to startup founder
(06:12) The deal that revealed buyer-centric selling secrets
(14:09) Why SMB vs. enterprise categories are broken
(20:13) How Gal built his LinkedIN presence from scratch
(32:54) Real numbers: LinkedIn impressions and business impact
(38:56) Three-step framework for LinkedIn success
Follow Gal on LinkedIn: https://www.linkedin.com/in/gal-aga/
More from The New GTM Playbook:
Watch more episodes at: https://www.testbox.com/gtm
Subscribe to the newsletter: https://www.testbox.com/subscribe
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/
View all episodes
By The GTM Playbook by James KaikisThe go-to-market playbook has fundamentally changed, and Gal Aga, CEO of Aligned, is helping to lead the charge. In this episode, Gal shares his journey from 17 years in sales to building a digital sales room platform that’s revolutionizing buyer enablement.
Discover how a single 440K AAR deal revealed the secret to top sales performance, why the traditional “closer” mentality is dead, and how buyer-centric approaches are the future. Gal breaks down his LinkedIn strategy that generates 700K-1M weekly impressions and drives 65% of Aligned’s leads, proving that founder branding isn’t vanity — it’s a growth engine.
Learn why transactional sales approaches are being replaced by AI, how to facilitate buying journeys instead of pushing products, and the exact framework for building authentic LinkedIn content that creates real business impact.Tune in to hear:
(02:47) Gal’s transition from CRO to startup founder
(06:12) The deal that revealed buyer-centric selling secrets
(14:09) Why SMB vs. enterprise categories are broken
(20:13) How Gal built his LinkedIN presence from scratch
(32:54) Real numbers: LinkedIn impressions and business impact
(38:56) Three-step framework for LinkedIn success
Follow Gal on LinkedIn: https://www.linkedin.com/in/gal-aga/
More from The New GTM Playbook:
Watch more episodes at: https://www.testbox.com/gtm
Subscribe to the newsletter: https://www.testbox.com/subscribe
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/