Industry Voices

From Ritual to Retail: Building Banu & Lessons from Sephora Accelerate - Roz Samimi


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In this episode, Gemma Monclus talks with Roz Samimi, founder of Banu and part of the Sephora Accelerate 2024 cohort, about building an acne care brand that treats people, not just pimples.

They unpack:

  • Why acne, a condition affecting over 50 million Americans, is still underserved despite the category’s projected $17B market size

  • How Banu is formulating with intention, prioritizing ingredient rigor, clinical testing across all skin tones, and emotional clarity

  • What it means to design acne care for adults, not only adolescents, and why so many legacy brands still miss the mark

  • The role of community, empathy, and science in Banu’s brand architecture

  • What Roz has learned from being part of Sephora’s Accelerate program and how it’s shaped Banu’s early strategy

If you're interested in the future of skincare, the redefinition of acne as a long-term skin type, or how to build an emotionally intelligent beauty brand from day one, this episode is for you.

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Industry VoicesBy Gemma Monclús