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We trace Valentine’s Day from Rome’s Lupercalia to saintly legends, medieval poetry, and modern marketing to ask how a blood-soaked festival became a billion-dollar ritual. Along the way, we question who profits from love and how to choose meaning with intent.

• Lupercalia’s fertility rites and public rituals
• Church replacement of pagan festivals with saints
• Multiple Saint Valentines and martyr legends
• Medieval poetry linking February to courtly love
• Printing press and mass culture shaping romance
• Hallmark, consumer pressure, and profit motives
• Cupid’s roots in Eros and pagan symbolism
• Choosing self-love and community over spending
• Identity, colonization, and reading history critically
• Concerns about youth, education, and hustle culture

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