FlowZone

From rock bottom to global skincare brand: Elizabeth Silver


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In this episode of FlowZone, we sit down with Elizabeth Silver, founder of Soda and Co — the globally loved, natural skincare brand created for tweens. Born from a mother’s mission to protect her daughter from allergens in mainstream products, Elizabeth’s journey is anything but conventional. From packing orders solo to building an international brand, she opens up about the emotional toll of lockdown, the challenges of divorce, and the moment she nearly gave up.

Elizabeth shares how one customer order reignited her belief, how intuition and spirituality guide her business decisions, and why authenticity is the foundation of everything she creates. We talk resilience, reinvention, and the power of building something with purpose and especially when the odds are stacked against you.

If you’ve ever questioned your path, faced self-doubt, or needed a reminder of what’s possible when you lead with heart, this episode is for you.


00:00:00 - Introduction and mutual connections 

00:00:54 - What prompted you to create Soda Inc. skincare for tweens? 

00:04:35 - How did you raise awareness for your brand initially? 

00:05:01 - Breaking into the UK and American markets 

00:06:06 - Elizabeth's entrepreneurial childhood 

00:09:15 - Navigating the challenges of the tween years 

00:11:18 - Being an inventor in a new market category 

00:12:47 - When did you doubt whether this would succeed? 

00:13:43 - Dealing with divorce during lockdown 

00:16:58 - Support systems that helped during difficult times 

00:20:42 - Finding the fighting spirit to continue 

00:21:30 - The connection between your fragrances and childhood memories 

00:24:22 - Doing things for the right reasons 

00:27:41 - Dealing with disappointment and feeling let down 

00:31:43 - What's coming next for Soda Inc.? 

00:32:55 - Elizabeth's personal life and spirituality 

00:35:31 - How meditation and fitness fit into your routine 

00:39:34 - What advice would you give to your younger self?


Follow Soda and Co:

Instagram: /sodaandco

Website: https://www.instagram.com/sodaandco/


Follow Mark Kentwell:

Instagram: /mark_kentwell

TikTok: /mark_kentwell

LinkedIn: /markkentwell1


Mark’s Businesses:

Presence Real Estate: https://presence.realestate/

Nexr: https://nexr.com.au/

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FlowZoneBy Mark Kentwell