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In this episode of FlowZone, we sit down with Elizabeth Silver, founder of Soda and Co — the globally loved, natural skincare brand created for tweens. Born from a mother’s mission to protect her daughter from allergens in mainstream products, Elizabeth’s journey is anything but conventional. From packing orders solo to building an international brand, she opens up about the emotional toll of lockdown, the challenges of divorce, and the moment she nearly gave up.
Elizabeth shares how one customer order reignited her belief, how intuition and spirituality guide her business decisions, and why authenticity is the foundation of everything she creates. We talk resilience, reinvention, and the power of building something with purpose and especially when the odds are stacked against you.
If you’ve ever questioned your path, faced self-doubt, or needed a reminder of what’s possible when you lead with heart, this episode is for you.
00:00:00 - Introduction and mutual connections
00:00:54 - What prompted you to create Soda Inc. skincare for tweens?
00:04:35 - How did you raise awareness for your brand initially?
00:05:01 - Breaking into the UK and American markets
00:06:06 - Elizabeth's entrepreneurial childhood
00:09:15 - Navigating the challenges of the tween years
00:11:18 - Being an inventor in a new market category
00:12:47 - When did you doubt whether this would succeed?
00:13:43 - Dealing with divorce during lockdown
00:16:58 - Support systems that helped during difficult times
00:20:42 - Finding the fighting spirit to continue
00:21:30 - The connection between your fragrances and childhood memories
00:24:22 - Doing things for the right reasons
00:27:41 - Dealing with disappointment and feeling let down
00:31:43 - What's coming next for Soda Inc.?
00:32:55 - Elizabeth's personal life and spirituality
00:35:31 - How meditation and fitness fit into your routine
00:39:34 - What advice would you give to your younger self?
Follow Soda and Co:
Instagram: /sodaandco
Website: https://www.instagram.com/sodaandco/
Follow Mark Kentwell:
Instagram: /mark_kentwell
TikTok: /mark_kentwell
LinkedIn: /markkentwell1
Mark’s Businesses:
Presence Real Estate: https://presence.realestate/
Nexr: https://nexr.com.au/
By Mark KentwellIn this episode of FlowZone, we sit down with Elizabeth Silver, founder of Soda and Co — the globally loved, natural skincare brand created for tweens. Born from a mother’s mission to protect her daughter from allergens in mainstream products, Elizabeth’s journey is anything but conventional. From packing orders solo to building an international brand, she opens up about the emotional toll of lockdown, the challenges of divorce, and the moment she nearly gave up.
Elizabeth shares how one customer order reignited her belief, how intuition and spirituality guide her business decisions, and why authenticity is the foundation of everything she creates. We talk resilience, reinvention, and the power of building something with purpose and especially when the odds are stacked against you.
If you’ve ever questioned your path, faced self-doubt, or needed a reminder of what’s possible when you lead with heart, this episode is for you.
00:00:00 - Introduction and mutual connections
00:00:54 - What prompted you to create Soda Inc. skincare for tweens?
00:04:35 - How did you raise awareness for your brand initially?
00:05:01 - Breaking into the UK and American markets
00:06:06 - Elizabeth's entrepreneurial childhood
00:09:15 - Navigating the challenges of the tween years
00:11:18 - Being an inventor in a new market category
00:12:47 - When did you doubt whether this would succeed?
00:13:43 - Dealing with divorce during lockdown
00:16:58 - Support systems that helped during difficult times
00:20:42 - Finding the fighting spirit to continue
00:21:30 - The connection between your fragrances and childhood memories
00:24:22 - Doing things for the right reasons
00:27:41 - Dealing with disappointment and feeling let down
00:31:43 - What's coming next for Soda Inc.?
00:32:55 - Elizabeth's personal life and spirituality
00:35:31 - How meditation and fitness fit into your routine
00:39:34 - What advice would you give to your younger self?
Follow Soda and Co:
Instagram: /sodaandco
Website: https://www.instagram.com/sodaandco/
Follow Mark Kentwell:
Instagram: /mark_kentwell
TikTok: /mark_kentwell
LinkedIn: /markkentwell1
Mark’s Businesses:
Presence Real Estate: https://presence.realestate/
Nexr: https://nexr.com.au/