Benjamin Seer, founder of EverCleaner, a sustainable cleaning brand that saved over 1 million plastic bottles from the environment before exiting on Flippa. Benjamin shares his journey from running a healthy breakfast subscription service to building and selling an eco-friendly cleaning products company, and what he's learned along the way about entrepreneurship, exits, and knowing when it's time to move on.

What You'll Learn

• How Benjamin's previous experience with packaging led him to spot the opportunity in sustainable cleaning products
• Why focusing on growth over profitability early on helped scale the business quickly
• The strategic decision to prep the business 12 months before listing it for sale
• Why going retail distracted from their core online marketing strengths
• The unexpected emotional reality of selling a business you built
• How to avoid common pitfalls in the exit process
• Benjamin's biggest lesson: don't build to sell from day one - build something you care about first

Key Timestamps

[00:00] Introduction to Benjamin Seer and EverCleaner's mission

[01:02] The origin story: from Hummingbird breakfast subscriptions to sustainable cleaning

[04:06] Was the exit planned from day one?

[05:18] Breaking down the DTC business model and the retail distraction

[07:46] The decision to sell: spreading too thin and the international growth dilemma

[11:03] Preparing for sale: the 12-month strategy to maximize value

[13:17] Landing on valuation and working with broker Fiona

[15:40] Deal-breaker decisions: why not staying on board post-sale was critical

[17:41] Lessons for entrepreneurs: don't build to sell from day one

[22:54] Avoiding common pitfalls in the sales process

[24:55] The unexpected emotions post-exit and redefining success

[28:22] What's next: Building Blitz Growth agency

Guest Info:

Benjamin Seer - Director at Blitz Growth, a marketing agency specializing in e-commerce and app performance marketing with a focus on Meta advertising and creative strategy.

Check out Benjamin’s Current Company -
https://www.blitz-growth.com/  

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