In this episode of Humans of Flippa, host Steve McGarry sits down with Enric Pedró, the founder of Wonderverse, to discuss his incredible journey from a corporate layoff to a successful exit in the digital asset space.

After losing his corporate job managing 50+ people in the mobile gaming industry, Enric pivoted to YouTube Automation (Faceless YouTube). What started as a hobby to replace his income turned into a high-growth machine, culminating in a lightning-fast sale on Flippa. Enric breaks down the exact strategies he used to go viral, the importance of "niching down," and the emotional rollercoaster of handing over a six-figure asset.

In This Episode, You Will Learn:

1. The "Faceless" Business Model Explained

2. From ASO to YouTube SEO

How Enric applied his corporate background in App Store Optimization (ASO) to YouTube.

3. The Sale Process on Flippa

4. The Transfer & Deal Structure

Guest Bio:

Enric Pedró is a seasoned marketing and mobile gaming executive with over 15 years of experience in growth marketing, business development, and the gaming industry. He is the founder of Wonderverse, where he leads strategic initiatives at the intersection of mobile games and interactive digital experiences.

Twitter/X - https://x.com/EnricPedro

LinkedIn - https://www.linkedin.com/in/enricpedro/ 

About Humans of Flippa:

Humans of Flippa showcases real entrepreneurs who've bought and sold businesses on the Flippa platform. Each episode explores the emotional journey, practical strategies, and hard-won lessons from founders navigating exits. Whether you're building your first side hustle or preparing to sell your company, these stories reveal what really happens when digital assets change hands.

Want to sell your business? Get a free valuation at Flippa.com/valuation

Share This Episode:

If you’re thinking about building a digital asset you can actually sell, Enric’s story is proof that speed, focus, and execution matter more than perfection. Share this episode with someone who’s navigating a pivot, building quietly behind the scenes, or wondering what a real exit can look like.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

In this episode of Humans of Flippa, we sit down with Tanya Van Gastel to explore her journey, mindset, and the human side of building meaningful work. Tanya shares reflections on career growth, adaptability, and the importance of collaboration, offering an honest look at what it takes to thrive in a fast-moving, global environment.

Tanya walks us through the beginnings of Multiverse AI, how it started, the learnings, the growth, and when they’ve started thinking about exiting.

The conversation goes beyond titles and roles, touching on personal motivation, lessons learned through experience, and how impact is created through consistency, curiosity, and care for the people around you.

Guest Bio:

Tanya Van Gastel is a tech entrepreneur, marketing strategist, and AI innovator known for co-founding and leading The Multiverse AI, a pioneering AI-driven professional headshot generator that has served major clients and scaled rapidly through bootstrapped growth and savvy SEO and marketing strategies. Prior to entrepreneurship, she built global marketing experience working with major brands and in international roles, and has been featured in outlets like Forbes and The Wall Street Journal for her insights on AI and tech. Now based in Europe, Tanya continues to build tools, share thought leadership on AI adoption, inclusivity in tech, startup growth, and advocates for accessibility and innovation across the industry

LinkedIn - https://www.linkedin.com/in/tanyavangastel 

About Humans of Flippa:

Humans of Flippa showcases real entrepreneurs who've bought and sold businesses on the Flippa platform. Each episode explores the emotional journey, practical strategies, and hard-won lessons from founders navigating exits. Whether you're building your first side hustle or preparing to sell your company, these stories reveal what really happens when digital assets change hands.

Want to sell your business? Get a free valuation at Flippa.com/valuation

Share This Episode:

Know someone building digital assets or considering an exit? Share this episode to help them learn from Sean’s journey from YouTube automation to real estate development.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

Sean Callaghan’s journey into online entrepreneurship began long before faceless channels and algorithm-driven growth became buzzwords. After rising to YouTube fame as part of a creator collective and growing his own personality-led channel to 2.8 million subscribers, Sean realised the biggest limitation of creator businesses was the creator themselves.

Five years ago, he made a pivotal shift - stepping off camera to build faceless, documentary-style YouTube channels designed to operate like real businesses. That decision led to Creator Mill and eventually to selling one of his channels through Flippa.

In this episode, Sean breaks down how faceless channels actually work, why subscribers matter less than ever, what drives sustainable growth, and the emotional lessons learned from deciding when it’s time to sell and move on.

Guest Bio:

Sean Callaghan is the founder and CEO of Creator Mill Inc., where he leads strategy, brand development, and digital storytelling for creators and businesses across multiple industries. With a Bachelor of Commerce in Marketing from the University of Ottawa and years of experience in content production and creative consulting, he has built a reputation for turning ideas into compelling visual narratives that drive engagement and growth. Known for his collaborative approach and strong understanding of modern media, Sean helps brands refine their message, elevate their presence, and connect authentically with their audiences.

Website - https://creatormill.com/

Instagram - https://www.instagram.com/itsyeboi 

About Humans of Flippa:

Humans of Flippa showcases real entrepreneurs who've bought and sold businesses on the Flippa platform. Each episode explores the emotional journey, practical strategies, and hard-won lessons from founders navigating exits. Whether you're building your first side hustle or preparing to sell your company, these stories reveal what really happens when digital assets change hands.

Want to sell your business? Get a free valuation at Flippa.com/valuation

Share This Episode:

Know someone building digital assets or considering an exit? Share this episode to help them learn from Sean’s journey from YouTube automation to real estate development.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

Discover how 26-year-old entrepreneur Kasra Erfanian built a faceless YouTube channel generating $110,000 per month, then sold it for $275,000 on Flippa before pivoting to real estate development. In this episode of Humans of Flippa, Kasra shares his unconventional journey from mobile car detailing to YouTube automation, revealing the strategies behind scaling content channels and why he walked away at the peak.

Learn about the rise of YouTube automation, the realities of managing overseas teams, and how AI is reshaping the content creation landscape. Kasra pulls back the curtain on his sale process, from preparing a trending celebrity news channel for buyers to negotiating seller financing terms.

Whether you're building digital assets, considering an exit, or curious about the future of automated content businesses, this conversation offers raw insights from an entrepreneur who successfully timed his exit before industry disruption.

Guest Bio:

Kasra Erfanian is a 26-year-old entrepreneur and real estate developer based in [location]. He started his first business at 17, a mobile car detailing company that grew to 40 employees and five Tesla location partnerships. During COVID, Kasra transitioned to YouTube automation, acquiring and scaling multiple faceless content channels. After selling his flagship channel Riveted for $275,000 on Flippa, he pivoted to real estate development, focusing on ground-up projects and warehouse conversions.

LinkedIn - https://www.linkedin.com/in/kasra-erfanian-7b7151b0/

Instagram - https://www.instagram.com/kazcapitalgroup 

Key Timestamps

(00:00) From Car Detailing to YouTube: Kasra's origin story starting a mobile detailing business at 17 and growing to 40 employees

(02:07) Discovering Riveted: How Kasra found and acquired a neglected YouTube channel with hundreds of thousands of subscribers

(04:21) Scaling to $110K/Month: The content strategies that tripled daily uploads and maximized trending topics

(05:15) YouTube Automation Explained: Building fully automated systems with overseas teams managing everything

(07:00) Listing on Flippa: Working with Nicholas and Nelson (formerly Trust.io) and attracting serious buyers

(08:10) Sale Preparation: Keeping teams informed and maintaining channel momentum through the transition

(10:24) Due Diligence Process: What buyers examine when evaluating a $275K YouTube channel

(11:18) Negotiating the Deal: How Kasra structured $40K in seller financing to close the transaction

(14:07) The AI Pivot Point: Why supply/demand dynamics pushed Kasra out of YouTube automation

(15:29) Advice for Sellers: The importance of transparency, honest documentation, and broker guidance

(18:47) Redefining Success: Kasra's philosophy on building value, keeping investors happy, and focusing mental bandwidth

(20:05) What's Next: Why Kasra's committed to real estate development for the long haul

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

Benjamin Seer, founder of EverCleaner, a sustainable cleaning brand that saved over 1 million plastic bottles from the environment before exiting on Flippa. Benjamin shares his journey from running a healthy breakfast subscription service to building and selling an eco-friendly cleaning products company, and what he's learned along the way about entrepreneurship, exits, and knowing when it's time to move on.

What You'll Learn

• How Benjamin's previous experience with packaging led him to spot the opportunity in sustainable cleaning products
• Why focusing on growth over profitability early on helped scale the business quickly
• The strategic decision to prep the business 12 months before listing it for sale
• Why going retail distracted from their core online marketing strengths
• The unexpected emotional reality of selling a business you built
• How to avoid common pitfalls in the exit process
• Benjamin's biggest lesson: don't build to sell from day one - build something you care about first

Key Timestamps

[00:00] Introduction to Benjamin Seer and EverCleaner's mission

[01:02] The origin story: from Hummingbird breakfast subscriptions to sustainable cleaning

[04:06] Was the exit planned from day one?

[05:18] Breaking down the DTC business model and the retail distraction

[07:46] The decision to sell: spreading too thin and the international growth dilemma

[11:03] Preparing for sale: the 12-month strategy to maximize value

[13:17] Landing on valuation and working with broker Fiona

[15:40] Deal-breaker decisions: why not staying on board post-sale was critical

[17:41] Lessons for entrepreneurs: don't build to sell from day one

[22:54] Avoiding common pitfalls in the sales process

[24:55] The unexpected emotions post-exit and redefining success

[28:22] What's next: Building Blitz Growth agency

Guest Info:

Benjamin Seer - Director at Blitz Growth, a marketing agency specializing in e-commerce and app performance marketing with a focus on Meta advertising and creative strategy.

Check out Benjamin’s Current Company -
https://www.blitz-growth.com/  

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

Samantha Hamilton founded Dottie for Running in 2015 from her one-bedroom LA apartment, blending her love for Disney and distance running into handmade running skirts. What started as a $5,000 Etsy experiment turned into a thriving niche eCommerce brand doing six figures annually. Ten years later, balancing life as a military spouse and mom of three, Samantha sold her business through Flippa and found the perfect buyer from within her own customer community.

The conversation covers how she grew Dottie organically, the emotional journey of selling something she built from scratch, and how the sale gave her both financial freedom and time to focus on family while keeping her entrepreneurial spark alive for future ventures.


Samantha’s Sale on Flippa - https://flippa.com/blog/how-one-skirt-sparked-a-10-year-ecommerce-brand-and-a-6-figure-exit/ 

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

Maggie Ortlieb, founder of VegOut, shares her journey from building a passion project in Los Angeles to leading one of the top vegan lifestyle media brands in the U.S. 

What began as a city guide grew into a nationwide platform with strong affiliate revenue, brand collaborations, and a dedicated audience. After years of growth and burnout, Maggie decided to sell, achieving a smooth and speedy exit through Flippa. 

She reflects on the lessons learned, the emotions behind selling a business you built from scratch, and how those experiences are shaping her next venture, Planetly, focused on sustainable travel.


LinkedIn - https://www.linkedin.com/in/maggie-ortlieb/ 

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

In this episode of Humans of Flippa, Omeed Tabiei, a seasoned attorney and entrepreneur, brings a unique perspective from both sides of the deal table. 

Having served as corporate counsel for Virgin Hyperloop One during a $150 million fundraise and having launched his own startups, Omeed shares invaluable wisdom about navigating capital raises and business exits.

Key Takeaways:
*Why fundraising and exit processes are more similar than you might think
Common misconceptions first-time founders have about raising venture capital
*The critical importance of warm introductions versus cold outreach
*How to strategically present potential issues to buyers during an exit
*The tax benefits of holding a C-Corp for five years before selling
*Why "time kills all deals" and how sellers should drive the pace
*A controversial take on the bootstrapping versus VC debate

Whether you're considering raising capital through Flippa Invest, preparing for an eventual exit, or just wanting to understand the dynamics of these processes better, Omeed offers practical wisdom that goes beyond standard advice, drawing from his experience on both sides of the negotiating table.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

In this episode of Humans of Flippa, 75-year-old retired graphic artist Marty Geller discusses how his YouTube channel began as a hobby, grew to 1M+ subscribers, and turned into an exit.

Marty discusses how online business can serve as both a creative outlet and a financial resource leading up to or during retirement years. 

Whether you're approaching retirement, already retired, or simply interested in turning creative skills into online income, Marty's story provides practical inspiration for anyone at any age.

Key Takeaways:

*How creative skills can transform into valuable online assets in retirement
*The evolution from traditional media to digital content creation
*Building a YouTube channel based on passion rather than market research
*Balancing creative fulfillment with business considerations
*Recognizing the right time to sell an online business
*Navigating the sale process as a non-technical business owner
*Finding continued purpose and enjoyment after a successful exit

Whether you're approaching retirement, already retired, or simply interested in turning creative skills into online income, discover how Marty's journey from TV art director to YouTube educator offers practical inspiration for finding both creative fulfillment and financial success at any stage of life.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn

Join us for a conversation with Ben Zogby, entrepreneur and creator of Flippa University, as he shares his journey from building and selling his business for $1.8M on Flippa to acquiring new ventures and teaching others the art of digital M&A. 

Learn essential strategies for both buyers and sellers navigating the complex world of online business transactions.

Key Takeaways:

• How to work yourself out of your business to create a valuable asset
• The importance of patience during the acquisition and exit processes
• Why operating "like you'll own the business forever" attracts better buyers
• Developing a clear investment thesis for successful acquisitions
• Essential metrics buyers should examine before purchasing
• Planning your first 10 moves after acquiring a business
• The balance between preparation and learning on the job

Whether you're preparing to sell your online business or looking to make your first acquisition, discover Ben's practical frameworks for structuring deals, avoiding common pitfalls, and maximizing value in digital business transactions.

• Watch full episodes of Humans of Flippa here
• Get a free valuation for your business
• Follow Flippa on LinkedIn