Product marketers with a sales background often feel like they have a superpower. The opposite is even truer.

Kyle Coleman, CMO at Copy.ai, says yes—and he’s got the career journey to back it up. From SDR to marketing exec, Kyle breaks down why sales and marketing are inseparable, how storytelling (not the best product) wins markets, and why staying close to revenue is the key to career growth. Plus, he shares how he personally closed $350K in outbound sales while leading marketing.

✅ Why storytelling—not features—wins markets (just ask Salesforce).

✅ The biggest mistake most product marketers make when trying to prove their impact.

✅ Sales and marketing: two sides of the same coin or completely different beasts?

✅ Why the best PMMs own the revenue conversation.

✅ The "ivory tower" trap that kills product marketing impact.

✅ Kyle’s secret to getting buy-in from execs for category creation (hint: 75+ interviews).

✅ A real-life sales deck fail—and how Kyle fixed it by actually selling.

✅ The #1 piece of career advice for product marketers who want to be CMOs.

If you're a product marketer aiming for the CMO seat, this episode is your playbook. 🔥

Timespan:

00:00 Introduction to the Podcast

00:16 Meet the Hosts

00:56 Introducing the Guest: Kyle Coleman

01:53 Are Product Marketers Actually Marketers?

04:18 Sales and Marketing: A Unified Perspective

05:40 Kyle's Journey from SDR to CMO

07:42 The Importance of Staying Close to Revenue

12:10 Internal Buy-In and Category Definition

15:11 Advice for Aspiring CMOs

19:12 Using AI in Marketing Strategy

21:28 AI in Sales Enablement

22:40 Impact Over Quantity

23:57 Real-World Example: Transitioning to Enterprise

25:49 Hiring the Right Product Marketer

30:29 Marketing as a Leadership Function

34:51 Advice for Product Marketing Candidates

39:06 Kyle's Side Projects and Copy AI

41:45 Final Thoughts and Career Growth Tips

Show Notes:

Kyle's LinkedIn Profile

Copy.ai

Christopher Lochhead’s "Position Yourself or Be Positioned"

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