Your website traffic is dropping, your click-through rates are falling, and your PDF lead magnets are dying in email inboxes. The way people search has changed, and if your content isn't structured for AI discovery, you're becoming invisible.

In this episode, Michael Fauscette sits down with Jenna Nelson, Founder of Her Agency, to explore the shift from SEO to AEO and GEO, why static content strategies are failing, and how to structure your brand for the way people actually search in 2026.

TIMESTAMPS: 
00:00 - Introduction 
00:46 - Jenna's background in digital marketing and AI implementation 
01:58 - The AI adoption timeline: why two years from now is too late 
04:01 - The leveling effect: small businesses can leapfrog right now 05:45 - Change management: why AI breaks bad processes faster 07:09 - The shift from keyword search to query-and-answer content
10:17 - Zero-click search and why the top three results are all that matter 
11:39 - Writing for machines and humans: structured schemas and FAQs 
13:36 - AEO vs GEO: answer engines vs generative engines explained 
15:53 - The generational shift: LLM-first search is already here 
17:21 - Tools for testing your AI visibility: Squarespace, Search Atlas 
18:55 - Static lead magnets are dead: what replaces the PDF 
22:38 - Michael's readiness assessment tool as a live example 24:30 - How AI-powered qualification tools transformed Jenna's sales process 
26:29 - Speed to market: test offers in an hour, not six months 27:54 - Brand-trained AI vs out-of-the-box: the difference is night and day 
30:29 - Reinforcement learning: feed your edits back into the system 
32:40 - Hyper-personalized lead gen: segmentation at the individual level 
35:43 - Advice for SMBs: start with visibility, then internal tools, then client-facing 
38:23 - Leadership and AI adoption: it should come from the top 40:42 - Thought leader recommendation: vibe coding tools like Lovable and Cursor

ABOUT THE GUEST: Jenna Nelson is the Founder of Her Agency, a digital marketing and AI implementation firm that helps businesses optimize their visibility for the AI-driven search landscape. With a background in brand strategy and digital marketing, Jenna specializes in AEO/GEO optimization, AI-powered lead generation tools, and helping companies train AI on their brand voice.

CONNECT WITH JENNA: LinkedIn: https://www.linkedin.com/in/jennalnelson/ Company: Her Agency
ABOUT DISAMBIGUATION: AI clarity for business leaders. New episodes every Wednesday. Host: Michael Fauscette, CEO & Chief Analyst at Arion Research Author of "Building the Digital Workforce"
SUBSCRIBE & follow for weekly episodes on AI strategy, agentic AI, and enterprise technology.Website: https://www.disambiguationpod.com/
Arion Research: https://www.arionresearch.com/ LinkedIn: https://www.linkedin.com/in/mfauscette/