What happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate, Jenny Morgan breaks down how our collective approach to sustainability communication often backfires, creating fear rather than progress.

Jenny explains what drove her to write "Cancel Culture and Climate" – seeing organizations retreat from public climate commitments out of fear, even as climate impacts intensify around us. She draws a crucial distinction between cancel culture (which permanently labels entities as "bad") and true accountability (which provides clear pathways for improvement).

Through compelling examples like the contrasting approaches of Allbirds and Crocs, she demonstrates how transparency about both achievements and challenges creates space for collective advancement. Rather than celebrating the downfall of competitors, Allbirds showed how industry-wide collaboration benefits everyone – a refreshing alternative to the "schadenfreude" that often dominates sustainability conversations.

For businesses struggling with sustainability goals, Jenny offers practical frameworks for honest communication. Instead of burying setbacks in dense reports or glossing over them with vague marketing language, she recommends directly addressing why certain targets weren't met and what's needed to overcome obstacles. This transparency invites stakeholders to contribute solutions rather than simply criticize failures.

Most importantly, Jenny reminds us that behind every business decision are human beings with complex motivations. Her "motivational conversation" approach encourages exploring with curiosity, actively listening, and discovering shared values – whether communicating with family members, colleagues, or competing businesses. "If we're just focused on winning the argument," she cautions, "we will lose the argument ultimately."

Discover how replacing perfectionism with progress and judgment with curiosity might be our best path forward in addressing climate challenges. Listen now and learn how to have climate conversations that actually work.

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