Artificially Intelligent Marketing

From Shopping to Assistance: How AI Is Becoming Your Personal Guide


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In this week's episode, we explore how artificial intelligence is taking on a more personal role, transforming the way we work, shop, and engage with customers. From Microsoft's AI-powered shopping tools to OpenAI's ambitious plans for ChatGPT as a super smart personal assistant.

Main Stories:

  • Microsoft Brings AI Shopping Tools To Bing And Edge:

    • Microsoft announced new AI-powered shopping tools for Bing and Bing AI chatbot in the Edge sidebar.

    • The toolset includes an automatic buying guide generator, AI-generated review summaries, and a Price Match tool.

    • Partnerships with top U.S. retailers have been established for the Price Match tool.

  • AI-generated tweets might be more convincing than real people, research finds:

    • A recent study revealed that people trust AI-generated tweets, particularly those written by GPT-3, more than human-written tweets.

    • The study involved participants from multiple countries and focused on various science topics.

    • The research highlighted the need to improve training datasets to prevent misuse of AI for disinformation.

  • KPMG Report: Productivity boost from Generative AI could add £31 billion of GDP to the UK economy:

    • Generative AI has the potential to contribute £31 billion to the UK's GDP annually, resulting in a 1.2% boost in productivity, according to a KPMG report.

    • Certain occupations, such as authors and graphic designers, could see a significant impact from text-based AI automation.

    • Changes in work practices, skill enhancement, and digital investments are necessary to realize these productivity gains.

  • OpenAI is reportedly planning to turn ChatGPT into a "supersmart personal assistant for work":

    • OpenAI is exploring the idea of equipping ChatGPT with in-depth knowledge of individual employees and their workplaces to provide personalized assistance.

    • This move could enable ChatGPT to draft emails, documents, and other materials in an employee's unique style and incorporate the latest business data.

    • OpenAI's decision on whether to offer the enhanced AI assistant as a standalone product or part of a broader software suite is still under discussion.

Snippets:

  • OpenAI is opening its first expansion office in London.

  • Demis Hassabis, Google DeepMind’s CEO, revealed plans for a new algorithm combining LLM technology with techniques used in AlphaGo.

  • DragGAN, a research paper on adjusting images by dragging them, is now available as source code and a demo on Hugging Face.

  • Insilico Medicine, a member of NVIDIA Inception, is entering Phase 2 clinical trials with a drug candidate discovered using its AI platform.

  • Midjourney users are experiencing interesting effects using the new zoom tool.

  • GPT Author is a project utilizing GPT-4 and Stable Diffusion API calls to generate original fantasy novels.

  • Amazon is building an LLM marketplace, compiling the best "ChatGPT's" in one location.

  • A not-for-profit AI research lab focused on ethics in AI has been created by Canva, HuggingFace, and Stability AI.

  • The Marketing AI Institute has released a Creative Commons licensed manifesto for ethical AI usage.

Tool of the Week: Storybird.ai

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Artificially Intelligent MarketingBy Paul Avery and Martin Broadhurst