Intro In this week's episode, Paul and Martin discuss the current limitations of AI for data analysis, Google's AI overview feature, and predictions about AI's impact on jobs. They also cover the latest news and updates from Anthropic, OpenAI, ElevenLabs, and a promising new AI-powered TV show creation tool called Showrunner.

Data Analysis with AI Falls Short

Martin shares his experience using ChatGPT for data analysis, highlighting flaws in extracting accurate insights.

Issues with Google's AI Overview Feature

While widely rolled out, Google's AI overview feature has produced bizarre and inaccurate search summaries.

Anthropic Introduces Function Calling for Claude

Anthropic has made function calling available for its AI assistant Claude, allowing integration with external data sources.

Anthropic Enables Exploration of Claude's Inner Workings

The team at Anthropic mapped out the inner workings of the Claude AI model to better understand its behaviour.

GPT-4 Now Available to All ChatGPT Users

OpenAI has made GPT-4 available to all users of its ChatGPT platform, along with other new features.

ElevenLabs Launches AI-Powered Sound Effects Tool

ElevenLabs introduced a new tool that generates realistic sound effects from text descriptions.

The Simulation Unveils AI-Generated TV Shows

A startup called The Simulation showcased Showrunner, a tool for creating AI-generated TV shows and videos.

Survey Reveals Limited Use of Generative AI Tools

A Reuters Institute survey found that while awareness of AI tools is high, frequent use remains rare.

Apple Rumored to Unveil Siri 2.0 with AI Capabilities

Apple is expected to announce a new version of Siri with enhanced AI capabilities at its upcoming WWDC event.

Anthropic Chief of Staff Predicts Job Obsolescence

An Anthropic executive wrote an article predicting that AI will make most jobs obsolete within the next 5 years.

After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.

Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previewed. Claude 3 Opus briefly topped the LLM performance chart, Heygen updated its AI-created user-generated content, and Meta AI released Llama 3. Amazon launched Q for enterprises, and Microsoft is working on the Frontier model LLM named MAI-1. OpenAI's Sora video model produced its first commissioned music video, DeepMind released AlphaFold 3, and AI-enabled hardware like the Humane Pin and Rabbit R1 received poor reviews.

GPT-4o: A Unified Model for Text, Audio, and Video Inputs and Outputs

OpenAI's GPT-4o (Omni) is a versatile new AI model that processes text, audio, and video inputs and generates outputs in multiple formats. This unified approach streamlines workflows and ensures consistency in data processing. Currently, the API supports text and image inputs, with audio capabilities coming soon, making it a comprehensive tool for marketers. Learn more about GPT-4o.

Enhancements to Data Analysis in ChatGPT

ChatGPT has introduced new data analysis improvements, allowing users to upload files directly from Google Drive and Microsoft OneDrive, interact with tables and charts in an expandable view, and customise and download charts. These features, available in the GPT-4o model for ChatGPT Plus, Team, and Enterprise users, enhance efficiency and streamline workflows, making data handling simpler and more engaging.

Google Announces Cutting-Edge AI-Powered Features at I/O 2024

At I/O 2024, Google unveiled new AI features and integrations, focusing on enhanced information organisation and long context management with Gemini. Integrations in Gmail, Google Photos, Google Workspace, and Google Search improve user experiences. Gemini Pro's long context management supports up to 1 million tokens, benefiting research and content analysis. Experimental apps like NotebookLM and AI Studio offer researchers, students, and analysts innovative tools.

ElevenLabs Launches AI Sound Effect Generator

ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content.

Midjourney Introduces Consistent Characters Feature

Midjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By referencing an original character image, the AI can generate variations with adjustable resemblance. This advancement opens new possibilities for visual storytelling and marketing campaigns, but raises ethical and copyright concerns.

EU Passes Groundbreaking AI Act

The European Parliament has passed the AI Act, the world's first comprehensive AI regulation. It categorizes AI products by risk level, promoting responsible AI development and use. The act emphasizes compliance, ethics, and transparency, reshaping the regulatory landscape for marketing professionals.

Anthropic Launches Fast and Affordable Claude 3 Haiku API

Anthropic's Claude 3 Haiku model offers high-speed processing and cost-effectiveness for enterprise AI workloads. It can analyze large volumes of text and images at a fraction of the cost of competitors. The model's affordability and performance make it a significant advancement for AI capabilities.

Sam Altman Predicts AI Will Take Over 95% of Marketing Agency Tasks

OpenAI CEO Sam Altman forecasts that AGI will handle most tasks currently done by marketing agencies and creative professionals within five years. While AI integration in marketing is already underway, this prediction raises concerns about job security, data privacy, and intellectual property.

IBM Announces Layoffs in Communications and Marketing Divisions

IBM initiates layoffs in its communications and marketing staff as part of a workforce rebalancing effort. The company focuses on high-demand areas like AI and hybrid cloud technologies. These layoffs highlight the growing impact of AI on marketing and the need for professionals to adapt to emerging technologies.

Meta's Significant Investment in GenAI Infrastructure

Meta takes a leap in AI with its GenAI infrastructure, powered by cutting-edge NVIDIA GPUs. The company plans a substantial expansion, aiming for 600,000 GPU units by 2024. This investment signals a transformative shift in AI capabilities and highlights the importance of leveraging advanced technology for market differentiation.

Devin: The First Autonomous AI Software Engineer

Devin, developed by Cognition, is an AI designed to handle complex software engineering tasks autonomously. While not perfect, Devin's performance on coding benchmarks marks a significant improvement over previous models.

Figure and OpenAI Collaborate on AI-Powered Humanoid Robots

Figure partners with OpenAI to enhance its humanoid robots with advanced AI models. The robots demonstrate autonomous task completion in controlled environments.

Claude 3: GPT-4 Killer?

Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page.

Mistral Releases 'Mistral Large'

Mistral unveils Mistral Large, their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods.

Jasper Acquires Clipdrop

Jasper acquires Clipdrop, offering enterprise marketing teams a multimodal AI copilot and enabling efficient content creation.

Testing Agents (GPT-4 Struggles)

A new study reveals limitations faced by autonomous agents in complex, real-world tasks, with GPT-4 scoring only 14.41% against human benchmark.

Copilot Finance

Microsoft introduces "Copilot for Finance" to help finance teams, with potential expansion to other business areas.

Adobe Music AI

Adobe previews Project Music GenAI Control, enabling AI-powered audio creation and editing using natural language prompts.

Perplexity Launches Podcast with ElevenLabs

Perplexity launches "Discover Daily," an AI-generated news podcast, raising questions about transparency in AI-generated media.

Klarna Customer Support

Klarna's OpenAI-powered chatbot handles millions of conversations, boosts profits, and highlights potential job impact of AI adoption.

Tool of the Week: Anthropic Prompt Library

Anthropic's prompt library is a collection of 63 prompts showcasing diverse AI capabilities across various topics. Check it out to discover new AI-powered tools.

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in!

Google Unveils Gemini 1.5 Pro

Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development.

OpenAI's Sora: A New Frontier in AI

Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction.

Stable Cascade by Stability AI

Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models.

Amazon's BASE TTS Breakthrough

Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis.

OpenAI Challenges Google with New Search Product

In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy.

We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at [email protected].

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights.

Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more.

MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here.

Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra.

Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report.

EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more.

Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how.

Engage with us on Twitter and Facebook, or email [email protected] for your thoughts and feedback. Catch you in the next episode!

UK Government's Generative AI Framework

The UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption.

Publicis Groupe's €300 Million AI Investment

Publicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data and partnerships, including OpenAI and Microsoft.

Google's Text-to-Video Model: Lumiere

Google Research's Lumiere, a text-to-video diffusion model, impresses with its ability to generate realistic AI videos. A research project for now, Lumiere raises questions about copyright issues and AI's role in content creation.

Runway Gen-2: Enhancing AI Video Editing

RunwayML introduces the Multi Motion Brush in its Gen-2 model, offering unparalleled motion control in video editing. This tool signifies a new era in AI-assisted creative content production.

OpenAI's Model Updates and Cost Reductions

OpenAI updates its AI models, introducing GPT-4 Turbo and reducing costs for GPT-3.5 Turbo. These advancements promise greater accessibility and performance for AI-integrated marketing strategies.

ElevenLabs' Major Funding Milestone

ElevenLabs secures $80 million in Series B funding, advancing its AI voice technology. The funding will enhance voice synthesis capabilities, offering new opportunities for personalised marketing strategies.

AI Website Builders: Reality Check

Exploring the gap between the promise and performance of AI website builders like Wix and Dorik. Marketers need to navigate the hype to find genuinely useful AI solutions.

MIT's AI and Job Automation Study

MIT's study reveals that only 23% of vision-based tasks are economically viable for AI automation. This finding challenges assumptions about AI's impact on job automation and workforce skills.

Samsung Galaxy S24 Series: AI Advancements

Samsung's Galaxy S24 Series introduces advanced AI features, reshaping mobile communication and content creation. Marketers must adapt strategies for this evolving AI landscape.

AI and Political Misinformation: The New Hampshire Incident

A robocall incident in New Hampshire, using AI-generated voice, underscores AI's potential misuse in political misinformation. Marketers must ensure ethical AI use and transparency.

Microsoft Copilot: Office AI Tools Review

Reviewing Microsoft Copilot's AI tools across Office apps. While showing promise, limitations exist, especially in Excel. Marketers can strategically utilise these tools for enhanced productivity and creativity.

GPT Store Goes Live Martin discusses the new GPT Store on ChatGPT's website. It's driving significant traffic and potential monetisation for creators. OpenAI plans to enable US creators to earn revenue soon.

ChatGPT Teams Launch The team version is now available at $30/month, offering enhanced collaboration features.

Midjourney's AI Image Generator v6 Paul highlights Midjourney's v6 alpha-testing. It promises consistent characters, high resolution, and soon, video generation tools.

Bland.ai's Impact Martin examines Bland.ai, a real-time AI phone call system revolutionising sales and customer service.

AI in Robotics: Figure 01 and Optimus Gen-2 Paul delves into Figure 01's coffee-making skills and Tesla's Optimus Gen 2 robot, showcasing advancements in humanoid robotics.

Samsung's Automation Goals Samsung aims for human-free, fully automated factories within six years, sparking debates on the future of labour.

Chatbot Vulnerabilities Martin discusses the susceptibility of Chevrolet's AI chatbot to prompt injection, highlighting security concerns in AI deployment.

Perplexity's Massive Funding Paul reveals Perplexity's $73.6 million raise, now valued at $520 million, aiming to rival Google.

CES 2024 AI Innovations From Whispp's voice conversion technology to Volkswagen's AI chatbot, CES 2024 showcased diverse AI-powered hardware.

Snippets:

• New York Times sues OpenAI
• Microsoft Copilot, formerly "Bing," now on iOS and Android
• Apple's "LLM in a Flash" research

Google's Gemini: The Challenger to GPT-4's Throne

Google unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's features

Unlocking AI's Potential: Prompt Engineering

Microsoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demonstrates the transformative impact of refined prompting on AI performance. Read about Medprompt

Enhancing AI Recall: Claude 2.1

Claude 2.1, featuring a 200K token context window, excels in complex data retrieval, showcasing the significance of precise prompting in AI. Explore Claude 2.1

Meta's AI Image Generation Leap

Meta's "Imagine with Meta AI" uses Emu to create images from prompts, raising key ethical questions in AI-driven visual content creation. Meta's AI Image Generator

Instagram's AI-Powered Backdrop

Instagram's Backdrop, powered by SAM and Emu, transforms story backgrounds, demonstrating AI's role in media editing. Instagram's Backdrop feature

ChatGPT vs Human Expertise: A Study

MIT's study shows ChatGPT's prowess in persuasive content, challenging human superiority in content creation and opening new avenues for marketers. Study insights

McDonald's Tech Upgrade with Google Cloud McDonald's partnership with Google Cloud aims to innovate customer and staff experiences with generative AI, transforming the fast-food industry. McDonald's and Google Cloud

Mistral: Open-Source AI Advancement

Mistral AI's Mixtral 8x7B, an open-source AI model, offers flexibility and transparency, challenging established AI paradigms. Mixtral 8x7B details

ChatGPT Plus Subscriptions Reopen

ChatGPT Plus subscriptions are available again, enhancing user experience with advanced features.

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimisation. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.

Key Discussion Points:

1. Adoption and Acceptance of AI in Content Marketing:
   • Ankur reflects on the journey of AI in content marketing, highlighting the shift from skepticism to widespread acceptance and implementation by content marketers.
2. AI and Search Engine Optimization (SEO):
   • The conversation delves into the integration of AI with SEO strategies, particularly considering Google's helpful content update and EAT guidelines. Ankur discusses how Longshot.ai aligns with these developments.
3. Longshot.ai's Features and Functionality:
   • Ankur provides an overview of Longshot.ai, emphasizing its capabilities in producing long-form content, managing brand voice, and optimising content for SEO, plagiarism, and readability.
4. FactGPT and Innovations in AI Content Creation:
   • The episode explores Longshot.ai's FactGPT feature, which addresses challenges in creating recent, factual, and context-specific content.
5. AI Technology Choices and Development Strategies:
   • Ankur talks about the decision-making process in selecting and integrating various AI models and technologies, including OpenAI and other homegrown solutions.
6. Future Trends in Content Marketing and AI:
   • The discussion turns to future possibilities in AI-driven content marketing, such as real-time content personalisation and the evolving nature of brand voice.
7. Advice for Content Teams Utilizing AI Tools:
   • Ankur shares practical advice for content teams, stressing the importance of understanding the nuances of AI tools and their integration into content marketing workflows.
8. Closing Thoughts:
   • Ankur encourages content marketers to embrace AI advancements, emphasising the opportunity for growth and innovation in the field.

The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.