Artificially Intelligent Marketing

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes:

• GPT-4 Turbo launched with 128k context window, allowing more detailed analysis of long documents.
• New Assistant API enables developers to build AI agents leveraging OpenAI models like DALL-E3, GPT4, test to speech, advanced data analysis and more. Opens possibilities for many specialized apps e.g. coding assistants, an AI-powered vacation planner, a voice-controlled DJ, a smart visual canvas, whatever you can imagine.
• No need to switch modalities in ChatGPT Plus - it now handles images, data analysis, etc automatically without needing to use a drop down.
• New GPT-3.5 Turbo with 16k context window coming to free ChatGPT users.
• Retrieval tool allows apps to remember user info rather than re-sending to API, aiding workflow.
• OpenAI launching GPT store where anyone can build and share custom GPTs without coding, via a wizard. Monetization possible.
• Copyright Shield introduced to protect customers from infringement lawsuits.
• Whisper speech recognition model updated to version 3.

On this week's episode, we discuss:

HubSpot Acquires Clearbit for Enhanced B2B Data

HubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications.

OpenAI Upgrades ChatGPT Interface

OpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This streamlines workflows but may threaten some third-party tools.

Stability AI Launches New Image Capabilities

Stability AI releases new API-driven image manipulation tools like Sky Replacer and Stable Fine-Tuning. These allow rapid image customization for industries like real estate, gaming, and marketing.

Emotional Prompts Enhance AI Performance

New research shows emotional prompts like urgency or encouragement boost AI model performance. This could indicate a form of basic emotional intelligence in large language models.

Woodpecker Framework Tackles AI Hallucinations

Chinese researchers develop Woodpecker to reduce hallucinations in AI text generation, providing users with more confidence in the outputs.

AI Detects Diabetes from Voice

Canadian researchers use AI to diagnose Type 2 Diabetes from voice, detecting subtle acoustic patterns. This showcases AI’s ability to find disease biomarkers humans can’t perceive.

AlphaFold 2 Predicts Biological Structures

DeepMind's AlphaFold 2 advances protein structure prediction and expands to more molecules. This further enables computational biology and drug discovery.

Bletchley AI Summit Focuses on Risks

Historic AI summit held at Bletchley Park brings together global experts. Discussions emphasize existential risk, but reach no firm policies.

Microsoft Rolls Out Windows 11 Co-Pilot

Microsoft launches Windows 11 Co-Pilot to assist with OS commands and tasks via natural language. Its usefulness may depend on one's level of tech proficiency.

Office 365 Co-Pilot Available to Enterprises

Microsoft brings AI co-pilot to Office 365, rolling out to enterprises first. Early access indicates it currently has limitations compared to expectations.

Diving Deep: Paul and Martin's AI Toolkit Revealed

Join the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing.

Jasper's End-to-End AI Copilot: Elevating Marketing Teams

Jasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time analytics, company knowledge storage, enhanced team collaboration, enterprise integration, and more, Jasper shifts from cost-saving to revenue generation.

Universal Music vs. Anthropic: Navigating the AI-Generated Lyrics Copyright Quagmire

Universal Music takes on Anthropic in a copyright lawsuit, accusing chatbot Claude of producing near-identical lyrics of artists like Gloria Gaynor. This case sets a benchmark for AI's role in marketing content creation involving copyrighted materials. Universal's move to license assets for ethical AI use paves the way for a legal framework and a new revenue stream.

Invasion of Celebrity Clones: The Rise of AI Chatbots in Marketing

Prominent figures like Tim Ferriss and Scott Galloway have trained chatbots on their content, allowing for Q&A based on their insights. Meta is rolling out celebrity-inspired chatbots, enabling users to engage with AI renditions of stars. With Gen Z showing significant interest in companion chatbots, this could reshape influencer marketing.

Visionary Tools: Harnessing ChatGPT's Visual Capabilities

ChatGPT's latest visual feature revolutionises conversations about uploaded images. Marketers can now dissect high-performing landing pages, receive feedback on slide decks, convert handwritten notes to text, and more.

Google Offers Legal Cover for Generative AI Users

Google introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement.

Skyscanner’s Generative AI for Travel Discovery

Skyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool is currently in beta and is powered by ChatGPT.

The Risks of Fine-Tuning Generative AI Models

New research highlights the vulnerabilities in fine-tuning generative AI models. The study warns that even normal tuning can degrade built-in protections against bias and that hackers can exploit these weaknesses.

CEO Appetite for AI: From Skepticism to Strategic Integration

A recent survey shows a 130% increase in CEO adoption of AI within a year. While concerns about bugs and privacy persist, the benefits appear to outweigh the challenges, especially in the marketing sector.

UK's Generative AI Ambitions: A Reality Check

Cambridge researchers question the UK's global leadership aspirations in AI, citing a lack of capital investment and computing power. The report calls for a focus on real-world AI applications that leverage the UK's strengths.

ElevenLabs' AI Dubbing Feature

ElevenLabs launches an AI-powered voice cloning and dubbing system, capable of translating voice recordings into over 20 languages. While the technology is promising, it raises ethical questions around potential misuse.

OpenAI's Shifting Core Values

OpenAI revises its core values, moving from "audacious" and "thoughtful" to a focus on "scale" and "AGI." The change raises questions about the company's long-term goals and authenticity.

Interview: Oliva Gambelin, Founder of Ethical Intelligence

Olivia Gambelin delves into the intricacies of AI ethics, emphasizing the need for corporate values that prioritise ethical considerations. She argues that aligning AI development with ethical guidelines is a business imperative.

OpenAI Contemplates Custom AI Chips

OpenAI is mulling over the creation of its own AI chips to mitigate supply constraints and high costs. While acquiring a chip company could fast-track this, OpenAI would still be dependent on suppliers like Nvidia for the time being.

ChatGPT Vision's Diverse Use Cases

ChatGPT expands its capabilities with a new vision feature, enabling a range of applications from homework assistance to design advice. However, this rapid advancement raises ethical questions that can't be ignored.

Meta's Generative AI Ad Tools

Meta is set to disrupt the advertising landscape with its new generative AI tools. While promising, the recent AI sticker generator incident highlights the need for robust ethical frameworks.

Canva's Magic Studio and Compensation Program

Canva introduces Magic Studio, featuring AI-driven design tools. Alongside, a new compensation program raises ethical concerns around consent and content usage.

Zapier's Canvas Optimizes Workflows With AI

Zapier's Canvas offers AI-powered suggestions to optimize and automate workflows, potentially revolutionizing team productivity.

Understanding Neural Networks

Anthropic's latest research demystifies neural networks, making them more interpretable and paving the way for safer, more reliable AI systems.

Databox Uses AI to Summarize Marketing Data

Databox leverages generative AI to automate the analysis and summarization of key marketing metrics, offering quicker insights.

Adobe’s Project Stardust Editing With AI

Adobe's Project Stardust revolutionizes photo editing with its AI engine, capable of object recognition and generative image population.

CEO Replaces Team With AI Chatbot

An Indian CEO opts for AI automation, replacing his customer service team with a ChatGPT chatbot, signaling a concerning trend for global service jobs.

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality

ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.

DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips

Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.

Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities

Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.

Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation

Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.

Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More

Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.

McKinsey's Generative AI Forecast: The Future of the US Economy

McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.

Bentley-Gallup Study on AI Job Impact: American Perspectives

Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.

Salesforce Einstein Copilot: Customised Conversational AI

Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.

In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover:

Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4

Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service.

Stability.AI Unveils StableAudio: Audio Generation with a Twist

Stability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers.

Microsoft's AI Fiasco: When AI Goes Awry in Obituary Writing

Microsoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism.

Amazon's Generative AI Simplifies Seller Experience

Amazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points.

GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven Marketing

GoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space.

Adobe's Firefly: The Next Wave in Generative AI for Creatives and Marketer

Adobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring.

Coca-Cola Y3000: Sipping the Future with AI-Generated Flavour

Coca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights.

EY's $1.4 Billion Leap into AI

EY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.

Slack's AI Tool: A New Way to Recap Channels and Threads

Slack is set to test Slack AI this winter, a tool designed to enhance workspace navigation. Features include summarising threads, recapping channel highlights, and a natural language search function. Slack also introduces Slack lists and a new Workflow Builder for easier third-party app integration.

Anthropic's Claude 2: A New Premium Player in AI Chat

Anthropic unveils Claude 2, a premium AI chat experience. The Claude Pro plan offers extended context windows, swift outputs, and complex reasoning capabilities for a monthly fee. The service aims to compete with OpenAI's ChatGPT Plus.

Microsoft's Assurance: Covering AI Legal Costs

Microsoft pledges to cover legal expenses for businesses using their AI tools. This move follows similar commitments from other tech giants and aims to instil confidence in users amidst rising legal challenges in the AI sector.

Zoom's AI Companion: Enhancing Virtual Collaboration

Zoom introduces its AI Companion, offering functionalities like meeting recaps, chat response crafting, and more. The feature is available at no extra cost for paid Zoom subscribers.

Sprig's AI Analysis: A New Approach to Survey Insights

Sprig launches AI Analysis for Surveys, a tool that employs generative AI to offer immediate insights from survey data. The feature allows users to ask custom questions to their survey results.

Amazon One: The Power of Palm Scanning with AI

Amazon introduces Amazon One, a palm scanning technology for payments and more. The system was trained using synthetic data and promises a high accuracy rate.

ChatGPT Integrates with Canva for Streamlined Design

ChatGPT now integrates with Canva, simplifying the design process. The feature is exclusive to ChatGPT Plus subscribers.

Gizmodo en Español: From Human Editors to AI Translations

Gizmodo en Español shifts from human editors to AI translations. The move has been met with mixed reactions and highlights the changing media landscape.

In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!

ChatGPT Enterprise: A Game-Changer for Businesses

OpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:

• Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.

• Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.

• Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.

Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!

HubSpot's AI Roadmap: INBOUND 2023

As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:

1. AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.

2. Driving Effectiveness: Use AI to turn insights into actionable strategies.

3. Customer Connection: AI tools that not only meet but exceed customer expectations.

Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.

Google Duet: Your New AI Teammate

Google is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.

• Automated Presentations: Create presentations in a fraction of the time.

• Integrated Features: Duet AI is now in Google Meet and Google Chat.

• Privacy and Security: Your data remains yours.

Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.

Ideogram: The Future of AI-Generated Text in Images

Ideogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.

• Typography Feature: Create lettering in various styles.

• Beta Testing: The technology shows promise but has room for improvement.

Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.

Interview with Jeff Coyle, Co-founder of MarketMuse

Martin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.

Explore the latest advancements in AI technology, from Google's creative writing toolbox, TextFX, to legal developments in AI art copyright, AI-powered videos for entrepreneurs, and much more in the ever-evolving world of artificial intelligence.

Google's TextFX: A Creative Writing Toolbox

Google has launched TextFX, a set of 10 tools to aid creative writing, including Unfold, Simile, Explode, and Chain. It helps in brainstorming and overcoming writer's block but isn't perfect in all its connections.

AI Art Denied Copyright ProtectionA U.S. judge ruled that AI-created art cannot be copyrighted, emphasizing the need for human involvement. Read more here.

GoDaddy's AI-Generated Videos for Entrepreneurs

GoDaddy introduced an AI-powered video tool to help small businesses create professional videos for social media.

AI Skills on the Rise, But People Skills Prevail

A LinkedIn report shows the proliferation of AI skills, but people skills like Flexibility and Professional Ethics are more in demand.

Adapting to AI: The Workplace Evolution

An IBM study reveals that 40% of the workforce might need to reskill due to AI's role in business.

SeamlessM4T: Bridging Communication with Multimodal Translation

Meta's SeamlessM4T offers translation and transcription across 100 languages, aiding global communication.

AI Content Detectors and Limitations

Studies on AI detectors reveal their limitations, especially against non-native writing styles.

AI Art with Midjourney's New Inpainting Feature

Midjourney's "inpainting" feature allows easy customisation of AI-generated images and Playbook launches MidJourney integration.

Fine-Tuning ChatGPT: A Business Game-Changer?

OpenAI's fine-tuning feature allows businesses to customize ChatGPT.

AI Revolution in Advertising

Major brands like Nestlé, Unilever, and WPP are using generative AI to enhance advertising.

AI Bots Surpass Humans in CAPTCHA Tests

AI bots are outperforming humans in CAPTCHA tests, raising questions about security protocols.

Interview with Louis Pereira, Founder of Audiopen

An interview with the founder of Audiopen.ai, Louis Pereira, provides insights into the company's offerings.