Build Your Edge

From Side Hustle to Full-Time Business


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If you’ve got the seed of an idea you keep pushing aside, you owe it to yourself to explore it.

Not to quit your job. Not to take a reckless leap. But to see whether it could become something real.

This episode is for senior leaders who feel successful on paper but quietly stuck; people who sense there’s more they could be building, yet don’t know where to start or how to do it safely.

We are joined by Ken Valledy, who talks through a practical, low-risk way to turn a side hustle into a real business; one that gives you options and a way out of the corporate rat race, without blowing up your life.

You’ll hear:

  • Why leaving your job isn’t the goal; starting is
  • How small steps create momentum long before money shows up
  • What happens when you say your idea out loud for the first time
  • How to test, shape, and validate an idea while keeping your job
  • The five simple moves that take you from “what if?” to real progress

Ken shares his R.E.A.C.T. model, a framework designed to help you go from zero to one: getting your idea out of your head, into the world, and onto a path that could eventually support you full time.

If you feel the itch to do something of your own and don’t want to look back in five years wishing you’d tried, this conversation will help you take the first step.

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Build Your EdgeBy Jeremy Burns