What does it really take to turn creator passion into a sustainable business? In this episode of We Built this Brand, Becky Owen breaks down the reality behind the creator economy, from pricing your worth and avoiding burnout to why AI isn’t a strategy (and never should be). We explore how creators can build long-term influence without launching a brand, the danger of “AI-for-AI’s-sake,” and why nostalgia, instinct, and human creativity still matter more than ever. A must-listen for creators, marketers, and brand builders navigating what’s next.

Show Highlights: 

(00:32) Meet Becky Owen: Career Highlights

(02:26) Becky's Journey in Creative Marketing

(06:05) The Birth of 5 2 9

(10:25) Challenges and Insights in the Creator Economy

(28:54) Creators Gaining Equity and Influence

(30:29) The Evolution of Podcasting with Humble Pod

(31:10) Insights from Muse Volume Two Study

(32:13) AI's Impact on Marketing and Creativity

(44:14) Practical Guidance for Using AI Responsibly

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