In this episode, Natasha sits down with legendary wedding planner and entrepreneur Annie Lee, founder of Daughter of Design and Plannie, to explore what it really takes to build longevity, relevance, and innovation in the wedding industry.

Annie shares how she accidentally entered weddings, how growing up in a family of interior designers shaped her creative eye, and why studying history helps her anticipate shifts in wedding trends. Annie discusses why weddings are uniquely recession proof, how planners can stand out in an oversaturated luxury market, and what it takes to build lasting credibility through media, relationships, and visibility.

They also dive into the creation of Plannie and unpack how technology, AI, and changing consumer behavior are reshaping the future of weddings. This episode is a must listen for planners, creatives, and founders looking to evolve beyond traditional models and build sustainable businesses.

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Episode Timestamps

00:00 – Annie's path into weddings, early career, and design background

05:31 – Design, history, and how wedding trends evolve over time

15:21 – Recession-proof weddings, market saturation, and industry shifts

27:01 – Building Daughter of Design, media credibility, and standing out

39:31 – Why Plani was created & the rise of hourly, fractional planning

50:31 – Technology, AI, and the future of event planning

01:00:46 Advice for planners, defining success, and what's next