In this episode of Breakthrough Innovation, we’re joined by Cydni Rogers Tetro, a trailblazing tech entrepreneur, CEO, and innovation strategist with a history of scaling businesses by hundreds of millions. With experience working with major brands like Disney and Microsoft and raising over $118 million in funding, Cydni shares her insights on turning ideas into reality, fostering a culture of creativity, and navigating the challenges of innovation in today’s fast-paced business landscape.

Key Lessons Covered in This Episode:

From Software Engineer to CEO:

Cydni shares her unconventional career path, from software testing to leading high-growth companies, and the lessons she learned along the way.

Innovation Through Customer-Centric Thinking:

Discover why true innovation starts with understanding customer needs and how brands like Disney apply this approach to create game-changing products.

Overcoming Resistance to Change in Organizations:

Cydni unpacks the common reasons why companies struggle to innovate and provides actionable strategies for breaking through barriers.

Balancing Creativity and Business Constraints:

Learn how to foster creativity without losing sight of financial and operational realities—an essential skill for every leader.

Validating Ideas Before Scaling:

Before investing heavily in new concepts, businesses must test and refine them. Cydni explains how to validate ideas efficiently to minimize risk.

Innovation Metrics Beyond Revenue:

Traditional KPIs don’t always capture the impact of innovation. Cydni discusses alternative ways to measure success in a rapidly evolving market.

Staying Ahead in an Ever-Changing Industry:

With technology evolving at lightning speed, Cydni shares her insights on staying agile, adaptable, and ahead of industry trends.

Key Takeaways:

✅ Customer insights should drive innovation, not just technology.

✅ Organizations must overcome fear of change to thrive.

✅ Balancing creativity and execution is key to long-term success.

✅ Innovation isn’t just about revenue—it’s about impact and scalability.

Links And Resources:

• Cydni Rogers Tetro on LinkedIn: linkedin.com/in/cydnitetro
• Website: brandless.com

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