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From Spa Water to Shelf Space: The Mom Water Origin Story
Ladies and gentlemen, welcome back to Sippin' & Selling with Joey Chanel
In this episode, Joey sits down with sibling duo Kara and Bryce Morrison, the team behind Mom Water (and Dad Water) The non-carbonated RTD that helped redefine what “better-for-you” drinking can look like post-COVID.
They break down the real origin story: a Dominican Republic “drinking hack,” water bottles labeled with a marker so the kids wouldn’t take a sip, and the moment “Mom Water” became a name you could actually imagine on store shelves. From there, it’s a masterclass in building an alcohol brand from the outside—learning distributors, navigating manufacturing during COVID, and turning early momentum into major retail wins.
You’ll hear:
Why building a business with siblings is “taboo”… and why it worked for them
How the names on the cans started (plus the memes, the Easter eggs, and the community votes)
The TikTok moment that changed everything (and the chaos of 1,000+ emails overnight)
Their first major chain breakthrough (Meijer) and how that snowballed into Target, Walmart, Publix, and more
Why they launched Dad Water (tequila base + “Mr. Agave”) without diluting Mom Water’s identity
What they learned about DTC and the compliance realities most founders miss
Their favorite flavors—and the wild story of ordering an entire pallet 😅
A peek at what’s next: a 12-pack innovation + a new unsweet vodka tea variety pack (“Best Teas”)
If you love RTDs, beverage entrepreneurship, brand building, retail growth, or founder stories with real lessons—this one’s for you.
Subscribe for more founder conversations, industry insights, and behind-the-scenes stories from the drinks world.
#SippingAndSelling #MomWater #DadWater #RTD #BeverageIndustry #Entrepreneurship #BrandBuilding #RetailGrowth #TikTokMarketing #VodkaSeltzer #ReadyToDrink #ConsumerBrands #CPG #Distribution #Target #Walmart #Publix #Meijer
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By Joey PedoneLadies and gentlemen, welcome back to Sippin' & Selling with Joey Chanel
In this episode, Joey sits down with sibling duo Kara and Bryce Morrison, the team behind Mom Water (and Dad Water) The non-carbonated RTD that helped redefine what “better-for-you” drinking can look like post-COVID.
They break down the real origin story: a Dominican Republic “drinking hack,” water bottles labeled with a marker so the kids wouldn’t take a sip, and the moment “Mom Water” became a name you could actually imagine on store shelves. From there, it’s a masterclass in building an alcohol brand from the outside—learning distributors, navigating manufacturing during COVID, and turning early momentum into major retail wins.
You’ll hear:
Why building a business with siblings is “taboo”… and why it worked for them
How the names on the cans started (plus the memes, the Easter eggs, and the community votes)
The TikTok moment that changed everything (and the chaos of 1,000+ emails overnight)
Their first major chain breakthrough (Meijer) and how that snowballed into Target, Walmart, Publix, and more
Why they launched Dad Water (tequila base + “Mr. Agave”) without diluting Mom Water’s identity
What they learned about DTC and the compliance realities most founders miss
Their favorite flavors—and the wild story of ordering an entire pallet 😅
A peek at what’s next: a 12-pack innovation + a new unsweet vodka tea variety pack (“Best Teas”)
If you love RTDs, beverage entrepreneurship, brand building, retail growth, or founder stories with real lessons—this one’s for you.
Subscribe for more founder conversations, industry insights, and behind-the-scenes stories from the drinks world.
#SippingAndSelling #MomWater #DadWater #RTD #BeverageIndustry #Entrepreneurship #BrandBuilding #RetailGrowth #TikTokMarketing #VodkaSeltzer #ReadyToDrink #ConsumerBrands #CPG #Distribution #Target #Walmart #Publix #Meijer