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From Spike to Sustained Growth: Building a Long-Term Restaurant Influencer Strategy
In this Influencer Series, Kevork Altounjian explains why a viral post is just one component, not a Hail Mary, of a proper strategy. He shares insider knowledge on how to transform a one-time awareness spike into long-term loyalty by focusing on branding, vetting partners, and treating every collaboration like a true partnership.
Key Takeaways for Marketing & Growth- The core problem: Why food quality and environment aren't enough anymore, and the essential roles of Branding and Marketing in today's hospitality landscape.
- Moving past the "spike": How to use influencer awareness as a new business development tool and build a bounce-back campaign for repeat visits.
- The importance of turning collaborations from a one-night stand into a true, mutually beneficial partnership and human connection.
- Branding vs. Marketing: Understanding the critical difference and how poor branding can kill the momentum of a great marketing post.
- The biggest mistake and area of concern: Vetting your influencers to avoid wasting budget on people with "false" engagement and poor quality.
- How to realistically measure ROI: Why you must track the influencer strategy as a campaign whole, not just seeking instant gratification from a single post.
- The crucial life lesson for business: Kevork's story of clients paying influencers who ghosted and the need for owners to do your research before hiring.
- Essential launch advice: Ease yourself into it, don't overwhelm your budget, and ensure the influencer matches your brand identity and values.
Kevork’s advice proves that success in modern restaurant marketing is not about who you know, but about strategically selecting partners who are serious about longevity and whose values align perfectly with your brand identity.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable Facebook: https://www.facebook.com/HenryKaminskiJr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/ TikTok: https://www.tiktok.com/@henrykaminskijr
If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #influencermarketing #hospitalitymarketing #socialmediastrategy
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By Henry Kaminski Jr.In this Influencer Series, Kevork Altounjian explains why a viral post is just one component, not a Hail Mary, of a proper strategy. He shares insider knowledge on how to transform a one-time awareness spike into long-term loyalty by focusing on branding, vetting partners, and treating every collaboration like a true partnership.
Key Takeaways for Marketing & Growth- The core problem: Why food quality and environment aren't enough anymore, and the essential roles of Branding and Marketing in today's hospitality landscape.
- Moving past the "spike": How to use influencer awareness as a new business development tool and build a bounce-back campaign for repeat visits.
- The importance of turning collaborations from a one-night stand into a true, mutually beneficial partnership and human connection.
- Branding vs. Marketing: Understanding the critical difference and how poor branding can kill the momentum of a great marketing post.
- The biggest mistake and area of concern: Vetting your influencers to avoid wasting budget on people with "false" engagement and poor quality.
- How to realistically measure ROI: Why you must track the influencer strategy as a campaign whole, not just seeking instant gratification from a single post.
- The crucial life lesson for business: Kevork's story of clients paying influencers who ghosted and the need for owners to do your research before hiring.
- Essential launch advice: Ease yourself into it, don't overwhelm your budget, and ensure the influencer matches your brand identity and values.
Kevork’s advice proves that success in modern restaurant marketing is not about who you know, but about strategically selecting partners who are serious about longevity and whose values align perfectly with your brand identity.
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable Facebook: https://www.facebook.com/HenryKaminskiJr/ LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/ TikTok: https://www.tiktok.com/@henrykaminskijr
If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #influencermarketing #hospitalitymarketing #socialmediastrategy