One of our most popular episodes about e-commerce just got even better! We dive into the background of both Kasey and Lorena’s businesses, how and why they started selling products online and what you need to know to get started. 

A few things we cover:
Finding your why 
Finding your who 
What you should sell 
How to sell it
Best hosting sites and shipping tips 


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From start to finish; a how-to for E-commerce beginners

TWO GIRLS, ONE DREAM. A fresh, unfiltered behind the scenes of two licensed esthetician business owners talking all things beauty, business, and everything in-between. With over 20 years combined experience in the industry, Kasey and Lorena have grown successful brick and mortar / e-commerce businesses in Los Angeles and a die-hard following on social media focused on sharing tips and tricks. This led to the creation of “Beauty Biz BFFs’ and together they hope to continue to change the beauty industry by recognizing true creatives and professionals that are breaking the mold.

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In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand. ResourcesBeauty Biz Bffs x FOREO EpisodeCheck out FOREO: Website | TikTok | InstagramFOREO BEAR RangeEpisode Highlights Taking on the StigmaWe have to change how we see and talk about things to change the way we use them.FOREO BEAR RangeThey offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.They are powerful for professional use and safe enough for an individual consumer.Using it is like going to the gym, where you have to consistently use it every day.TikTok as a Platform StrategyTikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.They always start by highlighting the product. They also analyze what technology is available.Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.The TikTok SpaceIt's not yet oversaturated.The less conservative you are, the better.Try to find a new formula on different platforms to show a whole new side of your product.Working Out Your Face Muscles with BEARFOREO BEAR loosens up your face to help you express yourself more effectively.It also helps if you're using skin care products regularly to stimulate facial muscles.Listen to the full episode to learn more BEAR tips and tricks!This Episode Is Brought to You by: HUM Nutrition HUM Nutrition is the leading beauty nutrition brand with its unique and effective formulas proven by clinical research. Take their quiz to get individualized product recommendations from their team. Use the code beautybiz and get 15% OFF your first order of $29 or more. Glow Beauty Bar Glow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF. Yonka Yonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20. Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started. Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show

Breaking the Stigma and Embracing Anti-Aging Products through TikTok with Foreo

In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make. ResourcesGet free resources when you sign up for ASCP insurance!FREE STICKERS! Give us a review on iTunes and email us a screenshot at beautybizbffs@gmail.com.Listen to The Waxing Podcast by Kirsten Goetzelman.Episode Highlights Working for Other PeopleYou need to get experience from other people before putting up your business.You may come across unpleasant things, but you can find positive things too.Grow your skill set first.Pros of Working for Other PeopleYou don’t have to do all the dirty work.They already have a system.You get paid training.They help you set goals, and you learn how to reach them.You get to establish your clientele.Tips When Working for Someone ElseBe proactive in asking for help or guidance.Don’t be afraid to talk to your boss.Look at the positive side of learning from experience.Don’t be in such a rush.Pay attention to the good and bad things.This Episode Is Brought to You by: Hum Take a 3-minute quiz and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more. https://www.humnutrition.com/ BetterHelp Enjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up. https://www.betterhelp.com/beautybizbffs HelloFresh Get $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below. https://www.hellofresh.com/biz80 Want to Sponsor Our Show? We accept advertising and sponsorship requests. Please email us at hi@beautybizbffs.com to get started. Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show

Just start...Working for someone else and why it has perks

In this episode, we talk about how our businesses are evolving. We also have a segment with Michelle Stovall of EyeCandy Glam Lashes. Her brand promotes ease in lashing and breaks stigmas in the lash industry.
ResourcesHire through UpworkBeauty Biz Bffs with Ali Grant from Be SocialSkincara We’re speaking at ICES! Download their app for more details and announcements.Get a Glow Towel™ monthly subscription.Know more about the Lash Love monthly subscription.Shop lashes and other must-haves from EyeCandy Glam Lashes. Use the discount code beautybiz15 to get 15% off your first order. Get 20% off with the code wholesale20 for a minimum order of $1000. Get 50% off eyelash serums and lash baths when you purchase a bundle of 10.Episode Highlights
How We’re Finding Ways to GrowNow that our podcast is growing, we’ve decided to hire out.Hiring out is part of growth, especially when you feel like you’re maxed out.It’s possible to balance multiple things, but get some help when you think you need it. Another milestone we’re hitting is doing our first PR launch ever.The Stigma Against Premade LashesPremade lashes initially received backlash from the lash industry because they were made poorly.However, with high-quality products, these lashes are non-damaging, seamless, and lightweight.We shouldn't discredit artists who use them for their craft.Lash Hacks from MichelleIf you have a client with watering eyes, use adhesive wipes.If you’re a beginner who wants to try out pre-fanned lashes, the mid sharp stems are the easiest to use.This Episode Is Brought to You by: Eby Eby is the perfect everyday seamless underwear subscription box with a mission. They offer undies in different sizes, styles, and colors. Click the link below to shop Eby underwear. https://shop.join-eby.com/collections BetterHelp BetterHelp is the largest e-counseling platform. Get started today and enjoy 10% off your first month using the discount code beautybizbffs. Click the link below to sign up. betterhelp.com/beautybizbffs Want to Sponsor Our Show? We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started. https://www.advertisecast.com/BeautyBizBffs Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show

Time Batching Your Side Hustle and Breaking the Stigma in the Lash Industry with EyeCandy’s Michelle Stovall

In this episode, brow artist René de la Garza walks us through the process of brow lamination. He shares tips and ideas about thriving and finding opportunities in the beauty industry. ResourcesThe Microfiber Velvet Beauty Sponge by RenéBrow Down StudioBrow Down Studio CollectionRené’s brow lamination virtual masterclassVirtual and in-person training for beauty professionalsBook a virtual skin consultation with René via email!Episode Highlights All About Brow LaminationIt’s a new trend in the US, but it’s been in Europe, Russia, and Asia for many years. Brow lamination breaks down the hair follicle’s inner protein chains to make the brows sculptable.It lasts for 4 to 6 weeks or longer with proper home care.Golden Nuggets from RenéFocus on your art and compete with yourself.Keep learning.Work on your Yelp page.Know your role as a service provider.Don’t be afraid to communicate things that will help you do your job better.Tips When Dealing with ClientsPosition and situate your client from the get-go.Find your gold people.Be realistic with your environment, and know how you price yourself.Tips for Doing Your Brows at HomeDon’t try to tweeze or wax your brows.Comb your brows downward and trim hair by hair instead.René’s Latest ProductIt is a microfiber latex-free velvet sponge.Remember to change beauty sponges every month.The sponge gives a really nice finish, and it is very soft.René also sells castor oil for brow strengthening and conditioning.This Episode Is Brought to You by: Face Reality Skincare Get the most effective online training for acne treatment for a net cost of $0! Purchase the training course for $500, and get a $500 product credit once you complete the course. Follow the link below to get certified. https://pros.facerealityskincare.com/  Want to Sponsor Our Show? We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started. https://www.advertisecast.com/BeautyBizBffs Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show

Brows, Beauty & Business with Brow Down Studio's René de la Garza

Are you struggling with creating fun and engaging content? In this episode, we bring you a fresh perspective on boosting your social media engagement—one that thrives and represents what you truly stand for. ResourcesUse our discount code beautybiz15 to get 15% off Hero Cosmetics products.Apply for Hero Cosmetics’ wholesale program!Listen to our 100th episode.Check out Lorena’s blog on Dear Lash + Love and follow her on Instagram.Check out Kasey’s blog on Glow Skincare and follow her on Instagram.Get started on BetterHelp today and enjoy 10% off your first month of e-counseling through this link.Tile PicEpisode Highlights Creating ContentBehind every post is a creative process that takes time and effort.The only way to get better at creating and editing content is by doing it.Do more; worry less.Find your groove first before paying extra for content or branding.Thoughts on InstagramThe best way to fine-tune your content is by getting to the root of what you’re sharing until you find your groove.Pay attention to what you’re consuming.Tips for Better Social Media EngagementStay consistent across all social media platforms.Check yourself through your first nine posts.Don’t delete; just move forward.Stop paying attention to the algorithm.Use Reels on Instagram.Support the ShowSign up for our FREE weekly workbooks.Check out the Beauty Biz BFFs podcast show notes.Support the show

From start to finish; a how-to for E-commerce beginners

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