Beauty Biz Bffs

In this episode, we're back with Pavllo Zengo and Beki Hoxha of FOREO to take on the aging stigma. They also introduce FOREO’S BEAR Range and share how they use TikTok for their brand.

Resources

• Beauty Biz Bffs x FOREO Episode
• Check out FOREO: Website | TikTok | Instagram
• FOREO BEAR Range

Episode Highlights

Taking on the Stigma

• We have to change how we see and talk about things to change the way we use them.

FOREO BEAR Range

• They offer the microcurrent facial treatment found in spas from the comfort of your home. They also have a patented anti-shock system that makes them safer and easier to use.
• They are powerful for professional use and safe enough for an individual consumer.
• Using it is like going to the gym, where you have to consistently use it every day.

TikTok as a Platform Strategy

• TikTok is an unfiltered individuality platform that caters to the message of FOREO’s products.
• They always start by highlighting the product. They also analyze what technology is available.
• Unlike other platforms, you don't control the narrative on TikTok; the narrative has a creative life of its own.

The TikTok Space

• It's not yet oversaturated.
• The less conservative you are, the better.
• Try to find a new formula on different platforms to show a whole new side of your product.

Working Out Your Face Muscles with BEAR

• FOREO BEAR loosens up your face to help you express yourself more effectively.
• It also helps if you're using skin care products regularly to stimulate facial muscles.
• Listen to the full episode to learn more BEAR tips and tricks!

This Episode Is Brought to You by:

HUM Nutrition

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Glow Beauty Bar

Glow Beauty Bar offers dermaplaning workshops and courses on selling with integrity. Their next ZOOM chat is on November 29. Use our discount code beautybizbff to get 15% OFF.

Yonka

Yonka is a botanical-based skincare brand offering French-made luxurious skin care products for a therapeutic beauty experience. Get 20% OFF your first purchase when you use the promo code YONKA20.

Want to Sponsor Our Show?

We accept advertising and sponsorship requests. Please email us at [email protected] to get started.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

In this episode, we talk about the benefits of working for someone else first. We promise it can be the most fulfilling career decision you’ll ever make.

Resources

• Get free resources when you sign up for ASCP insurance!
• FREE STICKERS! Give us a review on iTunes and email us a screenshot at [email protected].
• Listen to The Waxing Podcast by Kirsten Goetzelman.

Episode Highlights

Working for Other People

• You need to get experience from other people before putting up your business.
• You may come across unpleasant things, but you can find positive things too.
• Grow your skill set first.

Pros of Working for Other People

• You don’t have to do all the dirty work.
• They already have a system.
• You get paid training.
• They help you set goals, and you learn how to reach them.
• You get to establish your clientele.

Tips When Working for Someone Else

• Be proactive in asking for help or guidance.
• Don’t be afraid to talk to your boss.
• Look at the positive side of learning from experience.
• Don’t be in such a rush.
• Pay attention to the good and bad things.

This Episode Is Brought to You by:

Hum

Take a 3-minute quiz and get individualized product recommendations from their team of registered dietitians to help bring your skin, body, hormones, and mood into balance. Use the discount code beautybiz to get 15% off your first order of $29 or more.

https://www.humnutrition.com/

BetterHelp

Enjoy 10% off your first month of e-counseling using the discount code beautybizbffs. Click the link below to sign up.

https://www.betterhelp.com/beautybizbffs

HelloFresh

Get $80 off their meal plan service, including free shipping on your first box, when you use our discount code biz80. The discount code automatically applies when you click the link below.

https://www.hellofresh.com/biz80

Want to Sponsor Our Show?

We accept advertising and sponsorship requests. Please email us at [email protected] to get started.

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

In this episode, we talk about how our businesses are evolving. We also have a segment with Michelle Stovall of EyeCandy Glam Lashes. Her brand promotes ease in lashing and breaks stigmas in the lash industry.
Resources

• Hire through Upwork
• Beauty Biz Bffs with Ali Grant from Be Social
• Skincara 
• We’re speaking at ICES! Download their app for more details and announcements.
• Get a Glow Towel™ monthly subscription.
• Know more about the Lash Love monthly subscription.
• Shop lashes and other must-haves from EyeCandy Glam Lashes. Use the discount code beautybiz15 to get 15% off your first order. Get 20% off with the code wholesale20 for a minimum order of $1000. Get 50% off eyelash serums and lash baths when you purchase a bundle of 10.

Episode Highlights
How We’re Finding Ways to Grow

• Now that our podcast is growing, we’ve decided to hire out.
• Hiring out is part of growth, especially when you feel like you’re maxed out.
• It’s possible to balance multiple things, but get some help when you think you need it. 
• Another milestone we’re hitting is doing our first PR launch ever.

The Stigma Against Premade Lashes

• Premade lashes initially received backlash from the lash industry because they were made poorly.
• However, with high-quality products, these lashes are non-damaging, seamless, and lightweight.
• We shouldn't discredit artists who use them for their craft.

Lash Hacks from Michelle

• If you have a client with watering eyes, use adhesive wipes.
• If you’re a beginner who wants to try out pre-fanned lashes, the mid sharp stems are the easiest to use.

This Episode Is Brought to You by:

Eby

Eby is the perfect everyday seamless underwear subscription box with a mission. They offer undies in different sizes, styles, and colors. Click the link below to shop Eby underwear.

https://shop.join-eby.com/collections

BetterHelp

BetterHelp is the largest e-counseling platform. Get started today and enjoy 10% off your first month using the discount code beautybizbffs. Click the link below to sign up.

betterhelp.com/beautybizbffs

Want to Sponsor Our Show?

We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.

https://www.advertisecast.com/BeautyBizBffs

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

In this episode, brow artist René de la Garza walks us through the process of brow lamination. He shares tips and ideas about thriving and finding opportunities in the beauty industry.

Resources

• The Microfiber Velvet Beauty Sponge by René
• Brow Down Studio
• Brow Down Studio Collection
• René’s brow lamination virtual masterclass
• Virtual and in-person training for beauty professionals
• Book a virtual skin consultation with René via email!

Episode Highlights

All About Brow Lamination

• It’s a new trend in the US, but it’s been in Europe, Russia, and Asia for many years. 
• Brow lamination breaks down the hair follicle’s inner protein chains to make the brows sculptable.
• It lasts for 4 to 6 weeks or longer with proper home care.

Golden Nuggets from René

• Focus on your art and compete with yourself.
• Keep learning.
• Work on your Yelp page.
• Know your role as a service provider.
• Don’t be afraid to communicate things that will help you do your job better.

Tips When Dealing with Clients

• Position and situate your client from the get-go.
• Find your gold people.
• Be realistic with your environment, and know how you price yourself.

Tips for Doing Your Brows at Home

• Don’t try to tweeze or wax your brows.
• Comb your brows downward and trim hair by hair instead.

René’s Latest Product

• It is a microfiber latex-free velvet sponge.
• Remember to change beauty sponges every month.
• The sponge gives a really nice finish, and it is very soft.
• René also sells castor oil for brow strengthening and conditioning.

This Episode Is Brought to You by:

Face Reality Skincare

Get the most effective online training for acne treatment for a net cost of $0! Purchase the training course for $500, and get a $500 product credit once you complete the course. Follow the link below to get certified.

https://pros.facerealityskincare.com/ 

Want to Sponsor Our Show?

We have partnered with AdvertiseCast to handle our advertising and sponsorship requests. They’re great to work with and will help you advertise on our show. Click the link below to get started.

https://www.advertisecast.com/BeautyBizBffs

Support the Show

• Sign up for our FREE weekly workbooks.

Check out the Beauty Biz BFFs podcast show notes.

Are you struggling with creating fun and engaging content? In this episode, we bring you a fresh perspective on boosting your social media engagement—one that thrives and represents what you truly stand for.

Resources

• Use our discount code beautybiz15 to get 15% off Hero Cosmetics products.
• Apply for Hero Cosmetics’ wholesale program!
• Listen to our 100th episode.
• Check out Lorena’s blog on Dear Lash + Love and follow her on Instagram.
• Check out Kasey’s blog on Glow Skincare and follow her on Instagram.
• Get started on BetterHelp today and enjoy 10% off your first month of e-counseling through this link.
• Tile Pic

Episode Highlights

Creating Content

• Behind every post is a creative process that takes time and effort.
• The only way to get better at creating and editing content is by doing it.
• Do more; worry less.
• Find your groove first before paying extra for content or branding.

Thoughts on Instagram

• The best way to fine-tune your content is by getting to the root of what you’re sharing until you find your groove.
• Pay attention to what you’re consuming.

Tips for Better Social Media Engagement

• Stay consistent across all social media platforms.
• Check yourself through your first nine posts.
• Don’t delete; just move forward.
• Stop paying attention to the algorithm.
• Use Reels on Instagram.

Support the Show

• Sign up for our FREE weekly workbooks.
• Check out the Beauty Biz BFFs podcast show notes.

If you think going fast is the only way to win the race, think again! Discover how going slow but steady guided us and our guest, Alexandra Tonks, toward success in our endeavors.

Resources

• Use discount code beautybiz15 to get 15% off Hero Cosmetics products.
• Apply for Hero Cosmetics’ wholesale program.
• Check out Glow Skincare’s Glow Towel monthly subscription.
• Check out the Lash Love monthly subscription.
• Watch out for our giveaway on Instagram.
• Get 25% off your first three months on Care/of through this link.
• Enjoy a 15% discount at Clutch Nails with discount code beautybiz.
• Get free Face Reality Skincare certification for acne treatment!

Episode Highlights

Celebrating 100 Episodes

• Consistency has been critical in growing this passion project.
• We dedicate “one solid day” every week to work on our podcast.

Hacks in Creating Products

• As a self-funded company, Alexandra believes it’s vital to know where she was at each step.
• Her advice is to not invest heavily in things right away. She waited for the right opportunity to invest in packaging.
• Take things slowly. Don’t get pressured by other big makeup brands who seem to have everything well-put.

Takeaways from Clutch Nails’ Success

• The packaging is not everything.
• Be slow but steady.
• Prepare for possible opportunities.

In this episode, we discuss how we let our passion guide us and why you should too. Moreover, we break down the idea of hiring out and how it helped us focus on doing what we love and, ultimately, grow our businesses.

Tune in to this episode to discover how following your passion and hiring out can scale up your business.

Resources 

• Shop The Perfect Facial Towel by Glow Skincare.
• Subscribe to the Lash Love monthly subscription for only $25 a month.
• Check out the Online Borboleta Campus and use Lorena’s code dll10 to get a discount on your chosen course.
• The Skinny Confidential Him & Her Podcast by Lauryn and Michael Bosstick  
• BetterHelp — Get started today and enjoy 10% off your first month of e-counseling through this link. The discount code beautybizbffs automatically applies.
• HelloFresh — Get fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code biz80 or shop through this link.

Episode Highlights

The Latest with Kasey & Glow Skincare

• Kasey is the founder of Glow Skincare, a skincare studio turned virtual studio.
• Kasey is rebranding her facial towel to Glow Towels.
• She put a subscription on her Glow Towels because it is common for some towels to get ripped or stained.

Lorena’s Fun & Creative Lifestyle Brand

• Lorena is the creator of Dear Lash + Love, a shop for beauty industry tees.
• From being just t-shirts, her products evolved into a lifestyle brand.
• For her monthly subscription, she sends graphics for social media use, which she loves making for fun.
• Lorena envisions people to get creative and have fun with her products.

Keeping Things Homegrown

• Our content is homegrown, like how we really are.
• We use professional photos for our websites and the like, but we want to stay true to being budget-friendly girls, not photo shoot chicks, when posting content.
• Instead of having glamorous shots, we prefer keeping things real.
• We define ourselves as estheticians first before businesswomen.

Going Back to Your Roots 

• People are getting out of touch with who they really are and how they want to make money.
• If you’re struggling with laying out what you want to do, make a list of what you love doing.
• Things might not work out well if it’s forced on you or if there’s no “why” in what you’re doing.
• It is best to niche down and focus on a few things instead of spreading yourself too thin over different directions.

Building Content 

• We plan our content to ensure consistency and authenticity.
• Making a schedule and keeping things simple help when you’re just starting out.
• We eventually got the hang of it and developed more c

Advertise with Beauty Biz Bffs

• Beauty Biz Bffs Podcast is getting close to the 700,000 download mark.
• Advertising with us is a great way to collaborate and get your brand good exposure.
• We recently shot an infomercial, which serves as an “advertising to advertise with us.”

Changing Things Up

Right now, a lot of people are spending more time at home.

• It can lead us to get sick of ourselves and the same things we see everyday. Hence, it is essential to change things up constantly.

The Camping Experience

• Camping is an authentic experience.
• Be the kind of person that can go on camping trips.
• It allows you to escape the world and get out of your head while getting into nature.

Great Pants Finds

• Kasey recently purchased moto yoga pants from Betabrand. It has a zipper down the side, a zipper-like pocket, and is wrinkle-resistant and stain-resistant.
• Kasey’s tip: If you wear large, buy in large petite to get a cropped style.
• The pants are suitable both for work and workouts.
• Lorena shares that it is similar to the work pants she has from Lululemon. You can either dress it up or dress it down.
• In 2020, no one’s putting on tight outfits. It’s all about chic and comfortable style.

Living in a Robe

• We also talk about our shared love for robes. 
• Kasey’s robe is from Mason Grey. It is quite pricey, but it is worth your money. 
• Lorena talks about how versatile her new robe is from Mason Greys The Venice Collection. It is a floor-length robe with slits and has a tie-dye print.
• You can use it as a bikini cover-up, wear it around the house, or wear it to the office like a kimono. 

Finding the Perfect Pair of Jeans

• Lorena gets all her jeans from Revolve and gets cheap varieties from ZARA. Her favorite brands are Agolde and Girlfriend Denim.
• Kasey gets all her jeans from Zara. She loves the fit, and she thinks they are true to size.

Bathroom Must-Haves

• Kasey’s bathroom favorite is her acrylic shelf. It has a floating shelf vibe that gives it a clean look.
• She likes how she can organize and display her skincare products, making it look like decor.
• Another bathroom essential for Kasey is her newly installed Vitamin C showerhead.
• Your bathroom should be a safe place.
• The final item on Kasey’s bathroom must-have is a cordless magnifying mirror from Simplehuman. 

Lorena’s Current Favorites

• Lorena is currently into fake plants. She gets hers from Artiplanto. 
• She swears by her Nespresso coffee machine.
• Another splurge that Lorena had was the Ember coffee mug. It is a smart mug that allows you to keep your drink at the temperature you like. 
• Lorena wants everything to be visually pleasing. Recently, she’s into using canisters for vitamins.

Workspace Items 

• We got our perfectly fitting beaded curtains from Urban Outfitters.
• We also share our love for printing pictures and framing them.
• IKEA has excellent and reasonably priced picture frames.

What’s New for Kasey and Lorena

• Lorena recently launched The Go-To Carryall bag, which goes well with the mini cold roller. It is the new “everything bag.”
• The lash print of the bag and the cold roller is the same signature lashes from Dear Lash + Love.
• Kasey just created a shirt for men and women that promotes skincare for everyone. It has a rainbow design as it was designed initially for Pride.

5 Powerful Quotes

In this episode we talk about blogging; how we started and why you should have one for your business whether you’re just starting out or feeling like maybe you need something fresh to add to your business.

We give you 5 reasons why and go into depth about what has worked for us and how easily you can get started !



This weeks sponsor : Face Reality Skincare