In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.

00:00 – 8:48 Creating Invite Media
8:50 – 10:00 Selling to Google
0:18 - 17:54 Starting Vistar Media
17:54 - 27:30 Start-up Struggles & Successful Practices
27:30 – 35:25 Company Culture
35:25 - 37:33 Michael's Motivation
37:50 - 42:10 Future for Programmatic Out of Home

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