What happens when you stop winging your private practice and start building it with intention, structure, and the mindset of a true medical professional?

That single shift is what helped speech-language pathologist and private practice owner Jill Shook move from flailing through decisions to running a grounded, sustainable, and well-designed business. After years of figuring things out the hard way, Jill now teaches clinicians how to avoid the overwhelm she once experienced by getting clear on their vision, setting up systems that support growth, and stepping confidently into the role of CEO.

In this episode of The ScaleSmart Podcast, I sit down with Jill to talk about what private practice owners really need to know when they’re getting started, why systems matter more than people think, and how learning the basics of insurance and compliance can save thousands of dollars and hours of stress. Jill shares the practical strategies she uses in her own practice, the business mistakes she hopes others will avoid, and the mindset shifts that help clinicians charge their worth and uphold boundaries with confidence.

In this episode, we talk about:

• How Jill went from overwhelmed new owner to creating a clearer, more intentional private practice
• Why a simple business plan sets the stage for smoother decision-making and smarter growth
• The systems and EMRs every clinician needs to protect revenue, save time, and improve client experience
• What clinicians must understand about insurance, even if they plan to stay private pay
• The mindset shift from school-based clinician to medical professional and business owner

If you’ve ever felt lost in the logistics, stressed about insurance, or unsure how to build a practice that supports both your clients and your life, this episode will show you exactly where to start and how to move forward with clarity.

Connect with Jill

Website: www.privatepracticeslp.com 

Instagram: www.instagram.com/jillshookslp/?hl=en 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

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