The ScaleSmart Podcast

Running a private practice can feel like you're on your own even when you're surrounded by clients and staff all day. In this episode, I sit down with Leanne Shouten and Lauren Hughes, the president and vice president of AAPPSPA, an organization built specifically for private practice speech therapists and audiologists.

Here's what we're getting into:

• What AAPPSPA is and how it's different from ASHA, built around one thing: private practice owners helping each other
• How the community listserv actually works and why getting flooded with emails at first is worth pushing through
• What the $150 membership gets you, from attorney consultations to CEU courses to advocacy on issues like the 92507 changes
• Why the in-person conference, shared lunches included, has become the thing members say changed everything for them

If you've ever felt like you're figuring out private practice alone, this conversation will show you there's already a whole community of people who have your back.

Learn more about AAPPSPA and how to join at aappspa.org.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

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If you have ever wondered whether you need a bigger following or a flawless plan to build something meaningful, this episode will change how you think about that. I'm talking with Rosemarie Griffin, known to most as Rose, an ASHA certified speech therapist and board certified behavior analyst with over 20 years of experience in both public and private settings. Rose is the founder of ABA Speech, which offers therapy services, courses, consultations, and a membership called the ABA Speech Connection, all built around helping autistic students find their voice. She also hosts her own show, the ABA Speech Podcast, and just released her new book, Say It With Me: Naturalistic Tools to Spark Speech and Social Engagement.

What stood out most in this conversation is how much Rose credits her growth to consistency, not size. She posts fourteen times a week and has sent a weekly email to her list of close to 50,000 subscribers since the very beginning, long before either one felt like it was paying off. She also talks candidly about the boundaries she has had to protect along the way, including stepping back from a school job that gave her more balance, even when her own business mentors told her it would slow her growth. And she shares the shift from working one on one with clients to reaching people on a much bigger scale through her podcast, courses, and membership, a mindset she describes simply as going from one to many.

Here's what we're getting into:

• Why Rose believes an engaged email list will always outperform a big social media following, and how she built hers to close to 50,000 subscribers through weekly consistency
• The boundary she chose to protect even when it meant slower business growth, and why she doesn't regret it
• How she made the shift from treating clients one on one to reaching far more people through her podcast, courses, and membership
• What it actually took to write her new book, Say It With Me, one day a week for almost a year, while running a full business

If you have been chasing growth through more followers or more hustle, this conversation is a reminder that steady, consistent effort in the right places will always win.

Connect with Rose:

• Website: abaspeech.org
• Book: Say It With Me: Naturalistic Tools to Spark Speech and Social Engagement
• Instagram: @ABASpeechbyRose

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

Have you ever sat down to create a social media post and felt like you had absolutely nothing to say, even though you have years of expertise sitting right there in your head? That is exactly the problem Alisa Kay and I dig into in part two of our conversation.

In part two of my conversation with Alisa, we dive into her exact process for training AI to create content that actually sounds like you, not the average of everything already on the internet.

Here is some of what we get into:

• Why whatever you're selling has to be the treasure all of your marketing is pointing toward
• Why you have to (train AI to 😉) write about the problem your client thinks they have, not the one you know the actual solution to
• How to build a story bank from your voice so AI can write content that sounds like your experience instead of a stranger's
• Why blogging is one of the best starting points for service-based businesses, and why you should write those first posts yourself before handing anything to AI
• The five-step process Alisa uses to set up her clients' project, from identifying the problem to repurposing content across every platform

Press play on part two, because this is where the real time savings start to show up.

You can learn more from Alisa at alisa-kay.com/claudesuccesscode or follow along with her on Instagram at @growwithalisa.

This is part one of a two-part conversation, so keep an eye out for part two dropping next week, where we go even deeper into using AI to actually create your content.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

Did you know it's more than a chatbot or mediocre content creator? If I'm being honest, I didn't really understand the true capabilities of AI within my business until I sat down with Alisa Kay for this week's episode of the ScaleSmart Podcast.

Alisa Kay is a storytelling and AI strategist who has built multiple six-figure businesses using her marketing genius, and now she teaches business owners how to do the same… but with AI.

In this conversation, she breaks down exactly what the different AI platforms are, what they're used for, and how to use them for your private therapy practice or service-based business. Plus we're getting into:

• How to know when to use Claude, ChatGPT, or Gemini for your business or speech therapy private practice
• Why AI-generated content must be trained on your voice to actually sound like you, whether you're using it for social media, emails, blogging, or more
• The truth about AI and privacy, and how to navigate that when you use AI in a client-facing business
• Why Alisa compares training AI to onboarding a new team member, and what that actually looks like in practice

Press play on this one, because it might change how much time AI actually saves you.

You can learn more from Alisa at alisa-kay.com/claudesuccesscode or follow along with her on Instagram at @growwithalisa.

This is part one of a two-part conversation, so keep an eye out for part two dropping next week, where we go even deeper into using AI to actually create your content.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

Hiring is one of the hardest parts of growing a private practice, and most of the advice floating around in Facebook threads isn't cutting it. If you've posted a job and gotten crickets, or gotten someone in the door and lost them to a bigger practice, this episode is going to give you a much clearer picture of why.

I'm sitting down with Meredith Harold, founder of The Informed SLP and Informed Jobs, to talk honestly about what's happening in the SLP job market right now. Meredith brings real data to this conversation, and some of what she shares is going to surprise you.

Here's what we're getting into:

• Why most SLP pay data online is wrong, and how large agencies are making their offers look more competitive than they actually are
• What Meredith's research actually shows drives candidates to apply and say yes (it probably isn't what you'd guess)
• How to have better conversations with candidates before they make a decision without you in the room
• What your website and your reputation are already communicating to job seekers before you ever get them on a call
• Why hiring always costs you something, whether that's money or labor, and how to think through which one makes sense for where you are right now

If you're hiring or building toward it, Meredith's platform is worth knowing about. Informed Jobs was built so small private practices can actually compete with large agencies on a fair playing field. Find it at theinformedslp.com.

If hiring feels like one of the biggest walls you keep running into, this conversation is going to help.

Connect with Meredith Harold
Website + Informed Jobs: www.theinformedslp.com

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

Blogging is the most accessible and high-return thing a private practice owner can do to rank higher on Google and in AI tools like ChatGPT, and you don't have to be a great writer to do it.

If you have ever wondered why clients who are actively searching for your services are not finding you online, this episode is going to give you a very clear and very doable answer.

I am a huge believer in boots-on-the-ground marketing, referral relationships, and building a real community around your practice. But I also know how powerful it is when your website starts doing some of that work for you, especially during the busy season when you are already stretched. In this episode, I am making the case for blogging as the single highest-return investment you can make in your online visibility right now, and I am walking you through exactly how to do it in a way that actually works.

Here's what we're getting into:

• Why Google and ChatGPT are both rewarding fresh, helpful, human-written content and what that means for your practice website
• The real reason AI-generated blog posts can hurt your rankings more than help them, even when they sound decent
• How one blog post can become an email to your list and at least five pieces of social media content
• Why your Instagram captions can now show up in Google search results and how to write them so they do
• The minimum blogging consistency that makes a real difference (spoiler: it is one post a month and about 12 hours a year)

Resources mentioned:

Free SLP Keyword Guide

Blogging 101 Course (use code BLOGTODAY for $50 off!)

If you are ready to stop being invisible online and start showing up where clients are already looking, this episode is a great place to start. Hit play and let's get into it.

The ScaleSmart Podcast with Hannah Boeck is made for speech therapists, occupational therapists, and physical therapists who are in private practice, thinking about starting a business, or learning to leverage their skills to make money beyond the therapy room. Have a question you want answered on the show? Head to cuedcreative.com/podcast and submit yours today.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

If you've ever sent a patient home with a worksheet and then watched it disappear into the black hole of a backpack or a car seat, you already know the problem this episode solves. I'm talking with Alyssa Antcliff, M.S., CCC-SLP, the co-founder of IndiAide, about why home programs fail so often and how a new reimbursement pathway might be sitting right under your nose.

What we cover:

• How IndiAide replaces paper handouts with a simple portal where patients get reminders, mark activities as done, and even send photos or videos so you can check their form between sessions
• What remote therapeutic monitoring actually is and how it lets you bill for the home program work you're already doing
• A real breakdown of the numbers, including how a single patient could mean close to twelve hundred dollars in additional reimbursement over a year
• How Alyssa built IndiAide from a grad school project into a research-backed platform now used across 15 to 17 states, including the role her dad played in building the very first version

If you've got patients who aren't progressing as fast as they should because the home program just isn't sticking, or if you're curious about a reimbursement pathway you might be missing out on, this episode is worth your full attention.

How to Connect with Alyssa

Website: indiaide.com
Email: [email protected]
Instagram: @indiaide_rtm
LinkedIn (Alyssa): linkedin.com/in/alyssa-antcliff
LinkedIn (IndiAide): linkedin.com/company/indiaide
Facebook: facebook.com/p/IndiAide-61582771767836

Alyssa also has a webinar and RTM guide available on the IndiAide website over at www.indiaide.com.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

Do you ever catch yourself saying, “I don’t have time,” “I’m not ready yet,” or “I just need one more thing before I start”? Those excuses feel real, but they’re actually protective stories your brain creates to keep you safe and small. And while they might make you feel productive, they’re often the very thing holding you back from the life and business you want.

In this episode, I break down the three types of excuses that keep us stuck—protective excuses, disguised priorities, and those tied to self-worth—and share how to spot them in your own life. Then, I’ll walk you through my simple 4-step process to start rewiring those patterns so you can build confidence, take action, and finally move forward.

What you’ll hear in this episode:

• The three types of excuses and how to recognize them
• Why your subconscious creates excuses in the first place
• How excuses connect to fear, self-worth, and being seen
• The 4 C’s method: Catch it, Challenge it, Change it, Condition it
• Small, doable actions that shift you out of excuses and into momentum

If you’ve been waiting for the “right time” to start your practice, launch your product, or go after a big goal, this episode will help you recognize what’s really been stopping you—and give you the tools to take that next step anyway.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

10 years of patterns, all in one episode.

If you've ever looked at another practice or business owner and wondered what they're doing differently, this episode is going to give you some real answers.

After 10 years of coaching private practice owners and entrepreneurs at every stage of business, I've noticed patterns that have nothing to do with clinical skill or business knowledge or the niche you're in. The patterns of success show up in how people invest in themselves, how they handle the hard moments, and whether they're willing to stay the course when things feel slow.

Here's what we get into:

• Why the way you show up online tells potential clients exactly what it will feel like to work with you
• The real reason consistency works, and why doing something once or twice gives you zero data to work with
• What happens when you try to avoid mistakes, or worse, let them erode your self-trust, and why that keeps you playing small
• Why your business can only grow as far as your time and energy allow, and what to do about it
• What it actually looks like to go after your goals without apologizing for them

If you've been wondering why some practices take off while others stay stuck, this episode will give you an honest look at what makes the difference.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!

What if the leap you've been waiting to take is already happening, whether you're ready or not?

In this episode, I'm sitting down with Karin Hartunian Koukeyan, SLP and founder of SpeechFit. Karin spent over 28 years building her clinical career before launching her own practice, and it wasn't a clean, confident jump. It was a layoff that forced her hand, a summer with $0 coming in, and a slow, deliberate build across multiple revenue streams that's still growing today.

We talked about the guilt around charging what you're worth, what it actually takes to diversify your income in private practice, and why the seeds you plant right now matter even when nothing is sprouting yet.

Here's what we get into:

• Why a single revenue stream puts your practice at risk, and how Karin structured her time from day one to protect against that
• The money shame that runs deep in the SLP field and what it costs you when you don't work through it
• What happened when Karin sat in the silence after saying her price and why the clients who paused came back ready
• How she went from running an accent modification program at her daughter's preschool to landing a school district contract years later
• Why listening to what your community actually needs is the most underrated business strategy in private practice
• What "don't stay in your lane" looks like in real life, and how Karin built communication coaching and paid speaking into her practice by staying open

If you've been playing it safe, waiting for the right moment, or wondering how to build something that actually fits your life, this conversation will meet you where you are.

Connect with our guest Karin

Website: https://www.speechfitslp.com/ 

Instagram: @speechfitslp 

Keep in Touch for Courses/Newsletter/Resources: https://bio.site/karinhkoukeyan

Book a Discovery Call: https://calendly.com/speechfitslp/complementary-consultation

Other ways to connect:

• https://www.linkedin.com/in/karin-hartunian-koukeyan/
• http://www.linkedin.com/company/speechfit-slp/
• https://www.teacherspayteachers.com/store/speechfit-slp 

Email: [email protected]

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

Sign up for our next workshop: https://www.cuedcreative.com/join-us 

For the full show notes and links, visit: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast!