In this solo episode of The ScaleSmart Podcast, I’m breaking down why your website is one of the most important marketing tools for speech therapists and private practice owners. Your website is often the first impression a potential client has of your speech therapy practice, and when it is unclear, outdated, or hard to navigate, it costs you inquiries and referrals. This episode is about understanding what actually makes a speech therapy website work and why simplicity and clarity matter more than flashy design.

I’m sharing the most common website mistakes I see speech therapists make and how to fix them so your site builds trust, improves user experience, and supports your Google search rankings. We’re talking about content, layout, accessibility, and SEO in a way that feels practical and realistic for busy clinicians running a private practice.

In this episode, I talk about:

• Why your website acts as the digital storefront for your speech therapy private practice and how first impressions impact client trust
• The content and design mistakes that increase bounce rate and prevent speech therapy websites from converting
• How client-friendly language, clear structure, and strategic keywords help speech therapists rank higher on Google
• What speech therapists need to know about ADA accessibility, user experience, and building a website that works for real people
  
  

If you are a speech therapist who feels unsure about your website, struggles to explain what you do online, or wonders why your site is not bringing in consistent speech therapy clients, this episode will help you understand what to focus on, what to simplify, and how to create a website that actually supports the growth of your private practice.

Resources

Accessibility Audits for Your Website: https://www.cuedcreative.com/ada-audit

SEO Audits for Your Website: https://www.cuedcreative.com/seo 

Squarespace Website Templates: https://www.cuedcreative.com/website-templates 

Full-Service Custom Website Design: https://www.cuedcreative.com/website-design 

Other Resources 

ADA website guidelines have you worried? Grab our free guide here: https://cued-creative.myflodesk.com/ada-guidelines 

Free SEO Resources: https://www.cuedcreative.com/freebie-library 

SEO Tips: https://www.cuedcreative.com/blog/seo-therapy-websites 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Sign up for our next workshop: https://www.cuedcreative.com/join-us

Subscribe and Review

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I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

In this episode of The ScaleSmart Podcast, I sit down with Ellie Richter, bilingual speech therapist and founder of The Essential Teletherapist, to talk about what it really takes to build a sustainable practice using virtual services. Ellie shares her journey as she transitioned from in-person services to 100% virtual school contracting, and how teletherapy became not just a service model, but a way to protect her energy, time, and family life.

This conversation goes far beyond private practice, speech therapy, tools, and platforms. We talk honestly about boundaries, buy-in, and the mindset shifts clinicians need to stop bending their businesses around everyone else’s expectations. If you have ever felt stretched thin, frustrated by inefficiency, or unsure how to advocate for a model that actually works for you, this episode will help you rethink what is possible.

In this episode, we talk about:

• Why teletherapy struggles often come from a lack of training and systems, not the model itself
• How clear boundaries reduce stress, resentment, and decision fatigue in private practice and school contracting
• When virtual and hybrid services make sense, and how to stop trying to convince the wrong clients
• Using data, progress tracking, and communication to build trust with parents and school districts

If you are curious about virtual services but worried about pushback, burnout, or doing it “wrong,” this episode will give you a grounded perspective on how teletherapy can support both client outcomes and your quality of life.

Connect with Ellie

Website: www.theessentialteletherapist.com 

Instagram: https://www.instagram.com/theessentialteletherapist/ 

Facebook: https://www.facebook.com/profile.php?id=61566987832697 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Sign up for our next workshop: https://www.cuedcreative.com/join-us

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

In this episode of The ScaleSmart Podcast, I’m reflecting on the biggest lessons 2025 taught me and what I’m intentionally leaving behind as I step into 2026. This year stretched me in ways I didn’t expect. I found myself listening to too much outside noise, questioning what I already knew, and chasing advice that pulled me out of alignment. These lessons didn’t break me, but they did force me to get honest about where I stopped trusting my intuition and started playing small.

I’m also sharing my grounded predictions for private practices, marketing, and business in 2026. This conversation is about rebuilding self-trust, simplifying your business, and showing up in a way that actually feels sustainable and real again.

In this episode, I talk about:

• Why overconsuming information and staying in student mode can quietly stall your growth
• Letting go of the idea that there’s a secret you’re missing and learning to trust your own experience
• What hiding, perfectionism, and fear of judgment cost you in business and visibility
• Why authenticity, simplicity, and real connection will matter more than ever in 2026

If 2025 left you feeling disconnected from your instincts, overwhelmed by outside advice, or unsure of your next move, this episode will help you slow down, come back to yourself, and move into 2026 with clarity, confidence, and momentum.

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

What happens when you stop relying on hustle, emotion, and instinct to run your private practice and start leading with clarity, data, and the identity of a true CEO?

That shift is what helped physical therapist, clinic owner, and entrepreneur Dr. Adam Robin transform his practice from stressed and unstable into a financially grounded, profitable, and scalable business. After realizing that hard work alone wasn’t enough to grow, Adam dug into the deeper mindset and financial foundations that private practice owners are rarely taught. Now, he teaches clinicians how to step into confident leadership, build businesses that support their lives, and make profitability intentional rather than accidental.

In this episode of The ScaleSmart Podcast, I sit down with Adam to break down the personal transformation behind business growth, from untangling old stories around money and boundaries to understanding KPIs, break-even metrics, and the systems that keep a practice running smoothly. Adam shares the realizations that changed everything for him, the financial truths practice owners need to embrace, and the leadership skills that create long-term stability and sustainability.

In this episode, we talk about:

• Why private practice is really a personal transformation journey in disguise
• How adopting a finance-first mentality protects your energy, time, and profitability
• The role of systems, KPIs, and break-even numbers in building a sustainable business
• Why emotional decision-making keeps practices stuck, and how to shift out of it
• What stepping into the CEO role actually looks like for clinicians
• How virtual assistants can help owners reclaim time and scale with ease

If you’ve ever felt stretched thin, overwhelmed by money decisions, or unsure how to grow without burning out, this episode will give you the perspective and clarity you’ve been missing, and remind you that your practice can only grow as far as you do.

Connect with Adam

Website: https://www.ppoclub.com/  

Instagram: https://www.instagram.com/dradamrobin/?hl=en 

LinkedIn: www.linkedin.com/in/dr-adam-robin-038a9145/ 

Facebook: https://www.facebook.com/ppownersclub  

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

What happens when you stop winging your private practice and start building it with intention, structure, and the mindset of a true medical professional?

That single shift is what helped speech-language pathologist and private practice owner Jill Shook move from flailing through decisions to running a grounded, sustainable, and well-designed business. After years of figuring things out the hard way, Jill now teaches clinicians how to avoid the overwhelm she once experienced by getting clear on their vision, setting up systems that support growth, and stepping confidently into the role of CEO.

In this episode of The ScaleSmart Podcast, I sit down with Jill to talk about what private practice owners really need to know when they’re getting started, why systems matter more than people think, and how learning the basics of insurance and compliance can save thousands of dollars and hours of stress. Jill shares the practical strategies she uses in her own practice, the business mistakes she hopes others will avoid, and the mindset shifts that help clinicians charge their worth and uphold boundaries with confidence.

In this episode, we talk about:

• How Jill went from overwhelmed new owner to creating a clearer, more intentional private practice
• Why a simple business plan sets the stage for smoother decision-making and smarter growth
• The systems and EMRs every clinician needs to protect revenue, save time, and improve client experience
• What clinicians must understand about insurance, even if they plan to stay private pay
• The mindset shift from school-based clinician to medical professional and business owner

If you’ve ever felt lost in the logistics, stressed about insurance, or unsure how to build a practice that supports both your clients and your life, this episode will show you exactly where to start and how to move forward with clarity.

Connect with Jill

Website: www.privatepracticeslp.com 

Instagram: www.instagram.com/jillshookslp/?hl=en 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

What happens when you shift from “fix my child” to true collaboration with the adults who spend the most time with them?

That single mindset shift is what helped occupational therapist and private practice owner Stephanie Wagers transform her clinic, reduce cancellations, and rebuild trust with families after years of feeling stuck. What began as a desire to understand why some parents stayed engaged and others drifted away turned into a research backed framework that boosted progress, increased consistency, and improved therapist satisfaction across her entire practice.

In this episode of The ScaleSmart Podcast, I sit down with Stephanie to talk about what parent engagement really looks like, why most therapists misunderstand what parents need, and how simple changes in communication can reshape outcomes. Stephanie shares the systems she created, the scripts her team uses, and the language that helped bring caregivers back into the therapy room with confidence.

In this episode, we talk about:

• How Stephanie identified the gap between therapist expectations and parent experience
• Why parent engagement is the key to fewer cancellations and stronger progress
• What it looks like to bring caregivers into sessions with clarity and consistency
• How shared language across a clinic reduces burnout and increases therapist satisfaction
• Simple strategies you can use immediately to strengthen family partnerships

If you’ve ever felt frustrated by no shows, low carryover, or disengaged families, this conversation will remind you that meaningful progress begins with connection, and you can start strengthening that connection today.

Connect with Stephanie

Website: www.ctd-learn.com 

Instagram: https://www.instagram.com/ctdlearningcenter/ 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

What happens when you stop waiting to feel ready and start following the needs you see right in front of you?

That’s exactly how Farwa Husain stepped into private practice ownership and later created First Phrases, a digital platform now used by clinicians and families around the world.

In this episode of The ScaleSmart Podcast, I sit down with Farwa, a bilingual speech-language pathologist and founder of First Phrases, to talk about how trusting her gut and staying rooted in her why shaped every part of her journey. What began as a desire to support autistic and neurodivergent children with simple, effective tools turned into a growing platform built on collaboration, service, and imperfect action.

In this episode, we talk about:

• How Farwa built her private practice by leading with service and connection
• Why following your instincts matters more than feeling prepared
• The power of collaboration over competition in business growth
• What it looks like to create products based on real needs in your community
• How to keep going when fear, setbacks, or self-doubt show up

If you’ve ever felt the pull to build something meaningful but weren’t sure where to start, this conversation will remind you that your why is enough to take the first step.

Connect with Farwa

Website: www.firstphrases.com 

Instagram: https://www.instagram.com/firstphrasesofficial/ 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

What happens when a simple idea to solve one problem turns into a movement that changes an entire field?

That’s exactly what happened for Alexandria Zachos, a speech-language pathologist whose curiosity about Gestalt Language Development sparked a global ripple effect.

In this episode of The ScaleSmart Podcast, I sit down with Alexandria, the founder of Meaningful Speech, to talk about how her desire to make complex information more accessible led to the creation of one of the most recognized online resources for clinicians and parents alike. What began as a passion project grew into a thriving business, and a personal journey through burnout, boundaries, and redefining success.

In this episode, we talk about:

• How Alexandria turned her expertise into a business that serves thousands worldwide
• Why sustainable growth starts with protecting your energy and values
• How to set boundaries when everything feels important
• The lessons learned from burnout, balance, and building a mission-driven brand
  
  
  

If you’ve ever wondered how to grow your impact while staying grounded, this conversation will remind you that clarity, purpose, and sustainability can go hand in hand.

Connect with Alexandria

Website: meaningfulspeech.com

Instagram: https://www.instagram.com/meaningfulspeech/

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

When you became a clinician, therapist, or service provider, you probably thought you were signing up for a meaningful and stable career. But what happens when your earning potential hits a ceiling, even though your expertise keeps growing?

In this episode of The ScaleSmart Podcast, I’m opening up about how I discovered passive income, what it really means (and doesn’t mean). I’m also diving into how you can use your skills to create new streams of income, without walking away from the work you love. You’ll hear the real story behind my first digital product, the mindset shifts that helped me move past fear and excuses, and how leveraged and passive income can completely change what’s possible for your career and life.

In this episode, I talk about:

• The difference between passive income and leveraged income, and how both can grow your impact
• Why your clinical and life skills are more valuable (and more marketable) than you realize
• Common mindset blocks that keep service providers from exploring new income streams
• How to start identifying what you could teach, package, or sell, without feeling “salesy”
• Real examples of what’s possible when you step beyond the therapy room
  
  
  

If you’ve ever felt maxed out, undervalued, or stuck trading hours for dollars, this episode will help you see the potential in what you already know, and inspire you to take that first step toward freedom and impact.

Ready to take action?

Join my free live workshop: Work Less and Earn More: How to Grow Beyond 1:1 Services. You’ll learn how to create additional income streams that give you more freedom, flexibility, and impact.

Register at www.cuedcreative.com/free

Grab your free How to Name Your Private Practice workbook at: www.cuedcreative.com/freebie-library 

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.

When I became a speech therapist, I thought I was choosing a stable, respected, and well-paying career. I believed that if I worked hard, earned my degree, and gave my all to my clients, I’d be rewarded, both financially and emotionally. But what I found instead was exhaustion, low pay, and a system that capped my potential.

In this episode, I’m getting real about what so many of us in speech therapy have felt but rarely say out loud: we were sold a dream that doesn’t quite match reality. From my first job to my private practice and beyond, I share how I went from feeling overworked and undervalued to finally finding freedom and purpose, without abandoning the career I love.

In this episode, I talk about:

• The moment I realized I’d been “duped” by the speech therapy dream
• How private practice gave me more freedom, but still kept me boxed in
• The mindset shift that changed everything about how I see my work and worth
• How I started creating income that wasn’t tied to one-to-one therapy sessions

If you’ve ever felt like you were made for more… more impact, more income, more freedom, this episode will show you that you’re not stuck. You’re standing at the edge of what’s possible.

💡 Ready to take action?

Join Hannah’s free live workshop: Work Less and Earn More: How to Grow Beyond 1:1 Services.

You’ll learn how to create additional income streams that give you more freedom, flexibility, and impact.

👉 Register at www.cuedcreative.com/free 

🎧 Listen now and let’s start redefining success together.

www.cuedcreative.com/podcast

Connect with Hannah

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/podcast

Subscribe and Review

Rate, Review, & Follow on Apple Podcasts and Spotify. 

I would be thrilled if you could rate and review my podcast! Don’t forget to share what you loved most about the episode.

Also, make sure to follow the podcast if you haven’t already done so.